While creating a video with DIY tools like Moovly has become very easy, it takes some time and effort to create a professional looking video.
In this blog post we address 4 frequently committed errors when creating an animated video.
We’ll also give you some handy advice on how to deal with these errors and improve the impact and quality of your video.
1. Not knowing your target audience
When you address your audience in a live presentation, you get an immediate impression of their age, gender, interest and attention level. With an online video on the other hand, you’re communicating with an anonymous, invisible crowd of whom you can only make assumptions about who and where they are.
Therefore it is even more important than in live presentations that you understand who your target audience is (and where you can reach them). What are their interests and aspirations? What are their problems and fears? How can you, your message, your product or service help them to solve these? In other words, you’ll need to show or tell them what’s in it for them! You’ll be more successful in doing so if you know who they are.
As your target group will probably be a varied group of people from different places and with different interests and demands, you have two choices:
Either you broaden your story to make it interesting to as many people possible, or you create multiple versions of your video. This way you can adapt your story, language and tone of voice to better suit each group.
That might seem quite a hassle, but a tool like Moovly allows you to easily create multiple versions of your video. You can copy your first version and derive a second version from it to address a different audience. Or save scenes to your personal library and reuse them in your other videos. And if your audience speaks different languages, you can create a translated version of your video in no time. Afterwards you can publish your videos to the platforms that are relevant for each target group.
2. Not preparing when creating a video
Sometimes you just dive right into the creation of a presentation or writing project: you open the application, stare at the empty slide or page for a while and start adding content. You might have noticed that, as your project grows, you end up changing, rearranging and deleting a lot of that content.
You could take the same approach when creating a video. However, this is not the most efficient way: animated videos don’t just contain static content like text or images, they also consist of dynamic animations and sounds. Changes will not only affect visuals, but sounds, voice-overs, animation effects and the synchronization of all these components too.
So before starting your project, you need to prepare. Preparation not only involves thinking about your audience, but also about your subject and the goals you want to reach: what do you want your viewers to understand or learn by watching your video? So, list your objectives and add, for each one, the topics you need to cover and the message you need to convey.
Next, structure your content, write down your voice-over text and create a storyboard to visualize your message. With this preparation, you’ll be all set for a very efficient and effective production of your video!
Here’s another blog post with more tips on how to prepare well for a successful video.
3. Not being consistent throughout your video
Once you’ve done your preparation you can start creating a video. That means that you’ll have to make some choices about style, tone of voice, color palette, fonts and so on.
To make your story straightforward and easy to understand, make sure that you are consistent throughout your video. It will be harder to reach your goals if you confuse your audience, so stay true to the style, content level and tone of voice you’ve chosen beforehand. This way you’ll increase your chances of being understood and remembered.
Don’t forget to pay attention to consistency in your video design too. It’s best not to mix styles and, although it’s OK to use color in your video, you must ensure that your colors fit together. Adobe’s Kuler site is a great resource to find matching color combinations.
If you’re using text to support your visual story, it’s better to use a readable font size, to be consistent, and, again, to use colors that are complementary to those you’re already using in your video.
If you’re not sure on how to create a professional looking video from scratch – nothing to be ashamed about! – you can always use one of our templates to get started!
4. Not giving your audience enough time
Your audience needs time to process what you show and explain to them in your video. And although you know your video content by heart, for them this will be the first (and probably only) time they see your video. Timing and pace are therefore crucial: give your audience the time to read and process your message, slow down the pace and limit the amount of content in your video.
Also, don’t put too much text on your canvas: short keywords and (well synchronized) visuals that match your voice-over are powerful enough to convey a strong message!
With these tips you should already be able to create an attractive and impactful video. If you have any additional advice on creating a video that stands out, please let us know in the comment section below!
Ready to start creating animated videos? Sign up to Moovly and get started right away!