Are you thinking of launching a video marketing campaign? We aren't going to sugarcoat it, video marketing is the most powerful tool available. 2015 was branded the year of video marketing and it's easy to see why. If you're looking to find out why exactly video marketing is so successful, you can do so here. This blog however has a different focus.
Here are our top 7 tips to create a successful video marketing campaign.
1) Focus on your audience
First things first, you need to define your audience. Successful video marketing campaigns evoke emotions and surprise viewers. Defining your audience means understanding who they are and what motivates them to act. In order to generate higher engagement, you need to appeal to your audience. Here's how you can customise your message for your audience.
2) Centre your video marketing campaign around your story (Not the sale)
There is nothing worse than sitting through a video bombarding you with deals and offers to take advantage of. To create a successful video marketing campaign, your video needs to focus on your story. Video is a powerful tool that taps into your audience's emotions. A great video takes your audience on a short journey, inspiring and motivating them along the way.
3) The first 10 seconds are the most important. Make them count!
Did you know that 20% of your viewers will close your video after 10 seconds or less? This tells us one thing. Your video needs to be brief and too the point. Use your headline and video description to inform viewers what to expect. Your video should start off with the most gripping points to entice your audience. By then, you should have grasped your audience to the point they finish your video and proceed with the next steps.
4) Take advantage of video animation
One way of grabbing your audience's attention is through animation. You can use animation characters based on your target demographics to show your audience that your video is specifically tailored for them. Animation gives you the perfect opportunity to explore your creative imagination. Unlike typical marketing videos, using animation allows you to take your audience on an enchanting journey without having to worry about additional costs occurring. Want to create your first animation? Sign up to Moovly for free and get started with your video right away!
5) Make your videos interactive
Due to the rapid changes in technology, marketers are constantly on the lookout how to make their videos more interactive. Interactive videos gives your viewers the opportunity to be as engaged as they like. It involves a complete overhaul about how video content works.
Take a look at Philips- ‘designed to play’ video.
What other interactive videos have you come across? Let us know in the comments below.
6) Optimize your videos
In order for your video to be discovered by your audience, you need to optimize it. There are ample of ways for you to optimize your video and help increase traffic. Below are a few tips to ensure your videos metadata is appropriately optimized:
Make use of keywords and add tags to your video. Each tag should include a keyword or phrase and be relevant to your video.
Ensure your video has a detailed description of what it is about. Include a URL in the description so that your viewers can proceed to find more information about you.
Have an appropriate title in place. Make sure your title is natural and contains keywords.
7) Always include a call to action
Call-To-Actions (CTA) come in all shapes and sizes.
For example, Download, Subscribe, Share Now, Buy Now, Add to Cart, Learn More.
Having a clear Call-To-Action encourages an immediate response from your viewers. Don't just ask your viewers to ‘’download’’ or ‘’learn more’’ - inform them how their engagement is going to benefit them. Here's how you can find out more about ending your video with a call-to-action.
To get started on your video marketing campaign, sign up here and enjoy your free license. If you are relatively new to online animations and videos, then check out one of our online webinars, which will give you all the information you need on how to get started on a successful video marketing campaign.