In an earlier post we emphasized the importance of the first 10 seconds of your video. But not only do you need to think carefully about the beginning of your video, you need to pay attention to the end of your video as well. And that’s what this blogpost is all about: the importance of a call to action at the end of yoru video!
Why use a call to action?
You’ve put a lot of effort in creating your video, constructing your message, choosing the right graphical objects to accompany or represent that message and timing everything perfectly. Thus, it would be a pity if your viewers would just close their browser window after watching your video and forget all about you or your message.
The reason why you create a video is because you want your viewers to know or do something; you want to give them information and engage them. The end of your video is the ideal moment to take that engagement even further. If they’ve spent the time to watch your entire video, you know that they are interested in what you have to say. Take advantage of that attention: at this very moment they are most likely to respond when you ask them to do something.
So if you want your viewers to take action after watching your video or presentation, just ask them to! By adding such a call to action to your video you can give your viewers the choice and opportunity to
- Subscribe to your channel or newsletter, or follow you on social media
- Go to your website to either find more information about you or to provide you with information about themselves (e.g. by filling out a form or a poll)
- Join the conversation and ask questions, give feedback, or start a discussion about the subject you addressed in your video or presentation
- Watch other videos you created or share your videos with others
- Donate money for your cause
- Get a demo or a discount.
Keep it short and simple
An important aspect of a call to action is its language. As we mentioned before it’s important to use clear language when conveying a message and the same goes for your call to action. Don’t beat around the bush but be direct and use a language that’s easy to understand for your audience. Keep it short and simple!