Browsing the Internet is like walking down the street and meeting someone for the first time, or pitching an idea to someone. You only get one chance to make a lasting first impression. Sadly we’re still surrounded by text heavy and confusing websites. As people are not drawn to large chunks of text and cluttered or overcrowded websites, these will make it a lot harder to make your product, service or story stick. Product videos on the other hand...
A picture is worth a thousand words. And video?
Visually explaining the services or showing the products you offer is a great way to make what you do more tangible for your website visitors. Images help you clarify more complex topics or processes, with far less effort than text. And video is an even better medium to show off and explain your products and services.
Studies have shown that up to 80% of website visitors are more likely to buy your product or subscribe to your service after watching a product video. Surprised by these results? We certainly aren’t!
Video content might be notorious for being expensive, but plenty of cost efficient alternatives exist! Tools like Moovly let you set up a snazzy video without the high cost, typical hassles, or need for any technical knowledge. DIY video creation tools allow you to make your animations in minutes and offer you the ability to modify them whenever you need to, significantly increasing the ROI of your videos!
How to make good product videos?
But how can you create a video that will make your online conversions go through the roof? Hitting people over the head with product features and raving about how good your services or products are, is probably not the best way to go about your video marketing campaigns. A more systematic and well-thought-out approach is key.
Want to learn how to make a good product video or know more about effective video marketing in general? We’d love to share our findings with you, and give you some great tips and tricks on how to increase your online conversion rates by using an informative and compelling product video!
Register for the upcoming webinar and learn more about how to use video to boost your online conversions!