Now that your marketing video is finished, the next step is getting the attention it deserves. Nowadays, videos has become the preferred method amongst marketers to increase your company's and website online presence and drive more traffic.
Presumably that's why you are reading this blog, to understand how to use video to drive more traffic to your website. (If you still haven't created your video and looking for some guidance, then we recommend checking out one of our other blogs. Click here If you need help on telling your video marketing story or here for a better understanding on how to focus on one message).
Back to the main event, driving more traffic. Below are 7 essential tips to make sure your video is seen and acts as the main driving force in attracting new and existing users to your website or official accounts.
1) Quality is key in order to drive more traffic
Let's start with the obvious. The quality of your video plays an important role in how likely your online video is to be shared or engaged with. If your video is lacking that extra bit of quality that will separate you and the rest, don't worry. It's never too late to edit your video for the better. If your looking to start again from scratch, register here for free to get started on your Moovly animation.
2) Timing is everything
The first 10 seconds are the most important when it comes to your online video. As we highlighted in our previous blog on 7 tips to have a successful video marketing campaign, 20% of your viewers will close your video after 10 seconds, sometimes even less. As a marketer, you want to ensure your bounce rate is low and that the viewers remain watching your video till the end, which is where your call to action should be. Our advice is to make sure your video entices your audience immediately. Which leads us onto our next point.
3) Always include clear-call-to-action
How else are you going to inform your viewers what you want from them? Call-To-Actions (CTA) come in all shapes and sizes. For example, Download, Subscribe, Share Now, Buy Now, Add to Cart, Learn More. A clear Call-To-Action encourages an immediate response from your viewers. Don't just ask your viewers to ‘’download’’ or ‘’learn more’’ - inform them how their engagement is going to benefit them.
4) Make use of optimized keywords
Remember search engines can't actually see your video, so it relies on the metadata to understand what the video is about. In order for your video to be discovered by your audience, you need to optimize it.
To start off, ensure the title of your video includes a keyword or phrase. Your title is the first thing people look at, so make sure it is straight to the point and optimized. You should also add tags to your online video. Each tag should include a keyword or phrase and be relevant to your marketing video which categorises your video. The last thing to do ensure you have prepared and attached a detailed description of your video where necessary. Make sure your have included your website's URL so that your viewers can proceed to access your website and find out more about you.
If you have uploaded your video to your official account on YouTube or any other video sharing website, test that your keywords work. Simply type in a couple of keywords and make sure you are found on the first page results.
5) Using YouTube? Include their call to action overlay
This is more of a specific tip to individuals uploading their video directly to YouTube. YouTube have a great simple feature which includes a banner that sits at the bottom of your uploaded online video. Just input what you want the Youtube call to action to say and at no extra cost you have a great looking banner that will aim to direct traffic to your site.
6) Transcribe your online video
Having a full transcription of your marketing video allows search engines to crawl the full text of your video content to that it can be properly indexed. As your online video would typically have keywords, your transcript should be naturally keyword optimized which is great for SEO in order to drive more traffic.
YouTube has an inbuilt transcription field which fits around 4,850 characters including spaces, similar to a 10 minute online video filled with dialogue. There are online tools available to transcribe your video for you, however as they aren't 100% accurate, we do suggest taking some time out to transcribe your video yourself.
7) Translate your video transcript
YouTube's product manager, Brad Ellis, was quick to point out that 80% of views on YouTube actually come from outside the United States. Having a translated transcript and offering multiple language subtitles gives a wider range of viewers a chance to find and enjoy your video. Your translated transcript will be full of non-English keywords which can improve your rank because of lower competition.
Now that you have all the available search engine optimization tips and tricks in place, you should start to see your video traffic increasing. Your video marketing campaign is now done, though that shouldn't mean stopping completely. Signup here to enjoy a free license and get started on your new video animations.