The first 10 seconds of your video should be appealing and interesting enough for your viewers to continue watching. These first seconds are the moment you either win your viewers over, or lose them. That’s why you need to pay special attention to the start of your video and engage your audience from the very beginning.
Engaging your audience might be easier said than done, but there are plenty of ways to hook your viewers from the start!
How to engage viewers from the start?
You can, for example, use sounds and images to grab their attention and spark their interest or you can get them straight into the story and pique their interest with captivating characters or surprising plot developments. Another way is by asking a question at the start of your video or letting them know what to expect from your video by giving them a short introduction or showing them a teaser. The most important thing is that you show them the promise of an answer to their questions.
Note: Be sure to take into account the attention span of your audience and don’t wait too long before answering their questions, otherwise your viewers will go looking for answers elsewhere.
Create more than one version of your video
To find out which approach works best for your audience, it’s best to test multiple versions and to keep an eye on your video analytics to find out which version has the best retention rate.
Creating multiple versions of a video is not only great for A/B testing, but also interesting if want to spread your message to multiple target audiences. Each target audience might need another approach: a younger target audience can be triggered by other information or effects than an older audience (That's why it's important to know your target audience!). Adjusting the beginning of your video to the specific needs or desires of your audience will dramatically improve the retention rate.