Angel Soft TP

Angel Soft TP

Published on 20 May 2023
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Transcript
00:00
Angel Soft Toilet Paper
00:06
Provides comfort to customers where it's needed most
00:11
Designed to last longer and reduce waste
00:18
Safe for the septic tank
00:33
Angel Soft uses the random number trick as their  pricing strategy.
00:48
All prices end in random numbers instead of .99
00:56
Angel Soft uses both B2B and B2C distribution channels
01:02
....and uses intermediaries such as wholesalers, retailers, and  eCommerce platforms.
01:08
Digital marketing channels such as search engines, social media, and mobile applications are used as well. 
01:17
The most recent promotional strategy was changing their brand  identity.
01:27
......and incorporating a new slogan.
01:40
Instead of real baby, they're now using an animated baby....
01:45
With the new slogan......Soft and Strong. Simple.