Angel Soft

Angel Soft

Published on 20 May 2023
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Transcript
00:00
Angel Soft Toilet Paper
00:11
Provides comfort to customers where it's needed most and is designed to last longer and reduce waste. Angel Soft doesn't leave friends behind after wiping and provides an ideal balance of softness and strength while being safe for the septic tank.
00:21
Angel Soft uses the random number trick pricing strategy. This is because all of their prices, both online and in-store all end in random numbers unlike the usual .99 we see on most products.
00:35
Type here
00:54
Angel soft uses both indirect and direct distribution strategies.  Indirect for B2C and direct for B2B.
01:01
The indirect channels use intermediaries such as wholesalers, retailers, and e-commerce platforms. Digital/electronic  marketing channels such as search engines, social media, mobile applications, and other online support systems as well.
01:42
The most recent promotional campaign used by Angel Soft is an  animated version of the brand mascot, Angel.
01:55
The new slogan they're using is Soft and Strong. Simple
02:24
The consistency in the product development, as well as the fact that the product holds true to the words used to describe them is a major contributor to the product's success.. 
02:40
Not only is the quality of the product extremely high, but the  price isn't harsh on the pocketbook. High quality product for a reasonable price.
02:49
This man loves Angel Soft so much he's snatching all he can. I just hope he leaves some for the rest of us.