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Transcript

00:01

TO THE NEW SCHOOL YEAR

00:01

WELCOME!

00:07

Our Progress So Far

00:15

Market Analysis

00:17

-Understand customer needs -Understand competitors -Form partnerships

00:18

Market Selection

00:18

Market segmentataion

00:19

Target market identification

00:19

Product positioning

00:26

Market Mix

00:27

-Beta Development -Price allocation -Identify marketing channel

00:29

Customer Acquisition

00:29

Track interest, evaluation & commitment

00:29

Referral campaign

00:30

Awareness campaign

00:37

Our Go To Market

00:43

Go to market

00:44

Partner with Malaysian tech journalists to write about foundX

00:46

Partner with universities and SMEs to use foundX

00:48

Content marekting & influencer marketing via Linkedin & email marketing