CRM: Amir K, TJ P, Kristy N [Copy]

Transcript

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By Terry Pemberton, Amir Kasim, Kristy Nguyen

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Customer Relationship Management deals with business practices relating to customers, customer service and customer satisfaction.

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What is Customer Relationship Management?

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It is used to help the company improve customers relationships. It is also used to collect data to improve customer satisfaction and profitability.

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How Customer relationship Management is used:

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For example, asking customers to fill a survey at the end of purchase is a way business can improve their services to ensure a better customer experience. Other examples include sending an email on the customer’s birthday and offering a discount promo code.

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Collecting transactional data from customers to better service them and boost sales. Building better relationships with customers to secure long term profitability.

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How Customer relationship Management is used:

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Type here

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It is important, because this is the medium in which companies may communicate with customers. It allows companies to accommodate for the voices, feelings, and opinions of customers

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Importance:

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The evolution factor makes sure the channels and ways of communication are fine tuned to create the best way to manage and uphold the relationship between customers and business

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Importance:

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A way to manage the opinions of customers Constantly evolving so it may be kept up and maintained effortlessly by the business

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Advantages:

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It is done to manage and create new options related to customer opinions Increase diversity of products to cater to existing customers

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Advantages:

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Disadvantages:

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The cost to implement and upkeep the customer relationship management It may not be suited for every type of business

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It could be a safety concern regarding data being centralized Spam and inaccurate data could accrue

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Disadvantages:

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https://medium.com/@artjoms/what-is-crm-customer-relationship- management-5fdbd0dcae29

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https://medium.com/@artjoms/what-is-crm-customer-relationship- management-5fdbd0dcae29

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In conclusion: Customer relationship Management can be an advantageous asset for a business to increase profitability and a stronger base of satisfied customers. 

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ITE 271-751 CRM Video

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https://www.callcentrehelper.com/definition-of-customer- relationship-management-crm-87044.htm