-digital marketing is the promotions of products
and brands via digital media
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-media is a number of endless possibilities such as
email, video, social media, website, etc
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-the forms of media are used to connect with
current and prospective customers
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-An advantage is that it can target specific
consumers through online advertisement
(gender, age, etc.)
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-testing different advertisements and
seeing which ones provide more results
is easy to do in digital marketing (advantage)
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-term was first used in 1990's and has evolved and
grown more successful since (because of
technological advancements, more online platforms
to use, and the popularity of it all)