Digital Marketing

Digital Marketing

Published on 3 November 2020
  • Facebook
  • Twitter
  • Linkedin
Transcript
00:00
Digital Marketing
00:01
-digital marketing is the promotions of products and brands via digital media
00:02
-media is a number of endless possibilities such as email, video, social media, website, etc
00:04
-the forms of media are used to connect with current and prospective customers
00:05
-An advantage is that it can target specific consumers through online advertisement (gender, age, etc.)
00:06
-testing different advertisements and seeing which ones provide more results is easy to do in digital marketing (advantage)
00:07
-term was first used in 1990's and has evolved and grown more successful since (because of technological advancements, more online platforms to use, and the popularity of it all)