Doodle Animation [copy] [Copy] [Copy] [Copy]

Doodle Animation [copy] [Copy] [Copy] [Copy]

Published on 30 January 2021

a a a a a

  • Facebook
  • Twitter
  • Linkedin
Transcript
00:04
Color psychology
00:06
International marketing
00:09
What is color psychology and what is it for?    
00:10
Each color has a meaning. Color psychology is a field that studies what colors produce in people's emotions and behaviors. Color is a factor that can guide the consumer to the acceptance or rejection of the product or brand.
00:17
The use of cool colors reflects a sense of calm and professionalism.
00:18
The use of warm colors reflects joy, enthusiasm and energy.
00:23
How much does color affect the purchase decision?
00:24
According to the Color marketing group, almost 93% of customers make purchasing decisions based on the color of the promotion or product. It takes 90 seconds to analyze the product and decide on the purchase.
00:33
Have you thought about why so many brands use blue as their main color?
00:35
Most people, both men and women, share a taste for this color, which is why brands choose to use it in their campaigns and products.
00:47
The color blue leads to peace and calm, which takes away the appetite and reduces anxiety when eating, which is why many of the companies in this sector opt for more vivid colors such as yellow, red, among others.
00:47
Have you noticed that most food brands don't use the color blue?
00:56
Color sells and not only serves to attract attention, it also works to communicate. The choice of color must be made according to the message that you want to convey and therefore, it is an element of great importance that must be studied in depth in marketing campaigns.
01:05
Thank You