A customer’s journey is an active research
process prior to purchase where customers
become aware of your product or service,
consider, and evaluate whether the product
or service is right for them
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Customer Journey
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Brand
Awareness
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Brand awareness represents how familiar
your target audience is with your brand and
how well they recognise it..
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Consideration
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The consideration stage in the customer
journey relates to the customer finding a
solution to the problem and you want to help
them with their decision process.
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Conversion
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At the conversion stage in the customers journey,
your customer will have a good understanding of
their problem or challenge and are now seeking
the best solution.
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Brand
Advocacy
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The final stage of the video marketing funnel
is brand advocacy, developing a plan for brand
loyalty is key for growth.