Ebook Video

Ebook Video

Published on 17 April 2021
Transcript
00:00
A Customers Journey Through Video Marketing
00:02
1 Customer Journey
00:04
2 Brand Awareness
00:06
3 Consideration
00:08
4 Conversion
00:10
5 Brand Advocacy
00:18
A customer’s journey is an active research process prior to purchase where customers become aware of your product or service, consider, and evaluate whether the product or service is right for them
00:18
Customer Journey
00:27
Brand Awareness
00:27
Brand awareness represents how familiar your target audience is with your brand and how well they recognise it..
00:36
Consideration
00:36
The consideration stage in the customer journey relates to the customer finding a solution to the problem and you want to help them with their decision process.
00:45
Conversion
00:45
At the conversion stage in the customers journey, your customer will have a good understanding of their problem or challenge and are now seeking the best solution.
00:54
Brand Advocacy
00:54
The final stage of the video marketing funnel is brand advocacy, developing a plan for brand loyalty is key for growth.
01:04
Thank You