Empatheia Video Pitch - Final 10 with Voice

Transcript

00:05

The Problem

00:06

Media trust worldwide has dropped by 8% between 2020 and 2021

00:08

In 2020, only 29% of US adults said they mostly trust news media

00:10

52% of Americans say they regularly encounter fake news online

00:15

Misinformation is not like a plumbing problem you fix. It is a social condition, like crime, that you must constantly monitor and adjust to. - Tom Rosenstiel

00:22

We must Stop the spread of misinformation

00:25

Purpose, Mission, Idea

00:25

Our Purpose

00:26

Inspire people to act with empathy in greater good while honoring the differences Stop spread of misinformation

00:29

Develop Skepticism Pause -> Think -> Act

00:29

Our Mission

00:32

Build a community of skeptics to educate those that are gullible into becoming critical thinkers, stopping misinformation in its tracks

00:32

Our Idea

00:36

A Global Pandemic

00:36

Our User

00:37

Skeptic

00:37

A son, wants his father to get vaccinated

00:38

Frustrated with misinformation on vaccine Skeptical of everything shared on social or news media Concerned his father will be swayed by fake news

00:38

Gullible

00:39

A father, is not sure about vaccines

00:39

Confused on what to believe on news and social media Confirmation bias - government cannot be trusted on vaccines Unknowingly spreads misinformation

00:48

Our Value Proposition

00:48

A multi-faceted problem

00:50

A multi-faceted solution

00:51

Empatheia

00:58

A touch of Empatheia A better Community, a better Future

01:07

Value Proposition Education

01:17

Empatheia in Action

01:17

Global Pandemic

01:19

Empatheia Resources

01:20

Son (skeptic) is motivated to find a solution to vaccine misinformation Uses Empatheia resources to help father (gullible) see through all the noise on vaccines Break the cycle - address biases Point to facts on vaccine Educate on how misinformation spreads Expose to diverse perspectives

01:28

Empatheia Business Model

01:32

Growth Model

01:40

A touch of Empatheia A better Community, a better Future

01:40

A world full of skeptics (critical thinkers) is a world devoid of misinformation

01:52

Team Empatheia

01:55

Pause →

01:56

Think →

01:56

Act