Evolution of CRM

Evolution of CRM

Published on 20 November 2020

ITE 271 Chapter 8 Animation Activity

Transcript
00:00
Evolution of CRM
00:02
Joshua Harwell & Aarushi Patel
00:05
Components
00:05
Reporting
00:06
Analysis
00:06
Predicting
00:11
Reporting
00:13
Helps organizations identify their customers across other applications
00:15
Identifying: Asking What Happened?
00:21
Analizing
00:22
Help organizations segment their customers into categories such as best and worst customers
00:24
Customer Segmentation: Asking Why it Happened?
00:31
Predicting
00:33
Help organizations predict customers behavior, such as which customers are at risk of leaving
00:34
Customer Prediction: Asking What Will Happen?
00:41
Companies use these methods to interact with customers to ensure continuous sales from a loyal group