Google ADs

Google ADs

Published on 2 December 2021
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Transcript
00:00
Google Ads
00:02
The five types of Google Ads
00:05
Type of Google Ads
00:05
Search Network Campaign
00:05
Display Network Campaign
00:06
Shopping Campaign
00:06
Video Campaign
00:06
Ad Campaign
00:11
Search Network Campaigns
00:11
Search ads are text ads displayed at the top of the google results page
00:13
Display your ad where searchers look for information first
00:15
Google display the ad in the same format as organic results
00:18
Display Network Campaigns
00:19
Display ads are shown on the websites, videos and articles that consumers browses.
00:21
A huge benefit of display ads is that you can advertise content in front of audiences aligned with personas.
00:25
Shopping Ad Campaigns
00:25
Shopping ad campaigns are displayed on SERP and have detailed product information.
00:27
Shopping ads allow companies to promote specific products and product lines.
00:28
Shopping ads run at the top of google search page.
00:32
Video Ad Campaigns
00:33
Video ads are usually displayed either before or after youtube videos.
00:34
Using the right keywords, your ad will be placed in front of a user to grab their attention.
00:38
App Ad Campaigns
00:39
Google promotes your app through ad display on google play, youtube and more.
00:41
Running app ads can encourage your target audience to install the app.
00:42
Google designs your app campaign for you! All you have to do is provide Google with app information, audience and place a bid.
00:46
Which Google ad type will you use for your business? Let us know in the comments below!
00:47
Thanks for watching!