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Published on 2 December 2021
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The five types of Google Ads
Type of Google Ads
Search Network Campaign
Display Network Campaign
Search Network Campaigns
Search ads are text ads displayed at the top of the google results page
Display your ad where searchers look for information first
Google display the ad in the same format as organic results
Display Network Campaigns
Display ads are shown on the websites, videos and articles that consumers browses.
A huge benefit of display ads is that you can advertise content in front of audiences aligned with personas.
Shopping Ad Campaigns
Shopping ad campaigns are displayed on SERP and have detailed product information.
Shopping ads allow companies to promote specific products and product lines.
Shopping ads run at the top of google search page.
Video Ad Campaigns
Video ads are usually displayed either before or after youtube videos.
Using the right keywords, your ad will be placed in front of a user to grab their attention.
App Ad Campaigns
Google promotes your app through ad display on google play, youtube and more.
Running app ads can encourage your target audience to install the app.
Google designs your app campaign for you! All you have to do is provide Google with app information, audience and place a bid.
Which Google ad type will you use for your business? Let us know in the comments below!
Thanks for watching!