IBC 3 PG [Copy]

Transcript

00:04

Ice Bucket Challenge Success

00:06

Case Study

00:09

HOW 😳😳???

00:10

0 Dollar Investment -> 70 Billion Views

00:15

Public-Involvement 🤳

00:16

Celebrity Partnership 😎

00:18

Connection With Social Awareness

00:22

17 Million Videos Uploaded From 159 Countries

00:28

It’s okay to be silly sometimes.

00:31

If you’re going to use social media, understand how it works.

00:33

Give people something to do.

00:36

Thank You