Intro + Background - Marketing Group [Copy]

Intro + Background - Marketing Group [Copy]

Published on 11 November 2021
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Transcript
00:03
Group 3 - KCraze
00:05
Cloe  Daniel Jessica Malvin Nabila
00:11
Event Background
00:13
What happened?
00:13
During the COVID-19 pandemic, India went into lockdown causing people to look for forms of entertainment. Most of them turned to Korean Dramas for comfort.
00:16
Demand for Korean products increased. From K-Beauty, K-Food, to K-Fashion Korean language classes increased because people wanted to understand their favorite movies and songs further.
00:20
Korea’s pop culture exports earned the country $10.5 billion globally in 2020 alone
00:20
Korean government and businesses are aware of this and seek to spread more of K-Products in the Indian market.