intro traits 1

intro traits 1

Published on 9 July 2021
NA
Transcript
00:02
TRAIT THEORY
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Focus on qualitative measurement of personality in terms of traits.
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Traits is any distinguishing, relatively enduring way in which one individual differs from another
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The trait consumer posses influence their decision-making process and consumption patterns
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THE BIG FIVE PERSONALITY TRAITS
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Conscientiousness
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Tendency to control impulses and pursue goals
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Openness
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Tendency to see variety & novel ideas
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Neuroticism
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Tendency to fear, sadness & embarrassment
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Extraversion
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Tendency to interact with the world
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Agreeableness
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Tendency to move towards people