intro traits 1
intro traits 1
Published on 9 July 2021
NA
Nurul Atiqah Binti Aidi
Nurul Atiqah Binti's Personal GalleryTranscript
- 00:02
- TRAIT THEORY
- 00:07
- Focus on qualitative measurement of personality in terms of traits.
- 00:08
- Traits is any distinguishing, relatively enduring way in which one individual differs from another
- 00:09
- The trait consumer posses influence their decision-making process and consumption patterns
- 00:15
- THE BIG FIVE PERSONALITY TRAITS
- 00:15
- Conscientiousness
- 00:15
- Tendency to control impulses and pursue goals
- 00:16
- Openness
- 00:16
- Tendency to see variety & novel ideas
- 00:16
- Neuroticism
- 00:16
- Tendency to fear, sadness & embarrassment
- 00:17
- Extraversion
- 00:17
- Tendency to interact with the world
- 00:17
- Agreeableness
- 00:17
- Tendency to move towards people