Marketing Funnel

Transcript

00:00

The Marketing Funnel

00:01

TOFU

00:02

MOFU

00:03

BOFU

00:05

TOFU - Top of the Funnel

00:06

At the top of the funnel, generate informative content to make new prospect AWARE of products and services.

00:08

Blog posts Webinars Social Media Infographics

00:10

Videos Podcasts SEO Research

00:13

Top 5 Important Metrics to Track for Top of Funnel

00:15

1- Reach

00:15

2 - Ad Impressions

00:16

3 - Keyword Searches

00:17

4 - Visitors 

00:18

5 - Page Views (Landing Page / Webiste)

00:21

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