MeiXter CAMPAIGN

MeiXter CAMPAIGN

Published on 3 December 2021
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Transcript
00:00
MEIXTER
00:00
THE DRAGON FRUITS
00:05
MEIXTER APP
00:06
BOOK AND LEARN
00:07
POST YOUR LESSON IN 2MINS
00:09
PLANT TREES AS YOU GO
00:18
Have you ever wanted to learn a new skill, whilst on the go? 
00:21
Meixter allows just for that! With 1-2-1 mobile teaching available to you wherever you are.
00:24
Whether that's in your free time   at home or even on your way to work.
00:28
The market at this current time is.....
00:33
Firstly
00:34
Following the ease of the national lockdown online teaching has become the new method of execution. 
00:36
New innovative ways of presenting  material to students have been dominating  their corresponding markets 
00:40
Secondly
00:41
Social media use has grown in the last 18 moths and is still climbing. With the introduction to TikTok, 'how to' videos have hundreds of millions of views 
00:44
Therefore the market for online learning and young adults looking to learn, small insignificant skills, DIY and even  job seeking expertise is perfect for Meixter to strive!  
00:49
And Lastly.....
00:50
A potential threat is that due to the online learning throughout 2020, according to Mintel, 75% of Gen Z say that 'they miss face-to -face learning'. This could have an impact on their desire to invest their time and money into another digital learning medium. 
00:56
WHY WOULD YOU USE MEIXTER?
01:03
To learn a new skill in a comfortable environment of your choosing
01:09
To have the opportunity to teach others a skill that you possess
01:14
The reason why most might download the app... Is due to the GIVEAWAY!!!!
01:15
AVAILABLE TO WIN 3 x £100 Amazon gift cards
01:17
To enter - Download the app between 1 - 15 March 2022
01:19
OUR TARGET AUDIENCE WILL BE....
01:23
Our main target is going to be -  Generation Z.
01:25
The further segmented audience being, socially active on social media, aged 18-25.
01:31
WHY ARE WE TARGETING THEM.......?
01:32
Data shows that Gen Z spend a huge proportion of their time on their mobile devices.
01:34
Meixter therefore uses short content-filled videos that keep the 'short attention spanned' consumers engaged.
01:39
This is an example of one of our 'perfect' persona profile of a young male student.
01:46
OUR BIG IDEA
01:47
3 month campaign 1 Jan 22- 31 March 22
01:51
The marketing plan is going to follow the RACE  strategy journey. With the four sections; Reach Act Convert Engage
01:57
STAGE 1 
01:58
#SKILLEM
01:59
#IAMMEIXTER
01:60
#MEIXTERIOUS
02:03
TO INCREASE THE NUMBER OF DOWNLOADS by 20% AT THE END OF THE 3 MONTHS
02:04
As a new business, 'stage one' of the campaign will be spreading awareness  of the application using social media alongside micro-influencers to outspread  Meixter. 
02:10
STAGE 2
02:12
Social media will be utilised to interact with consumers as well as target potentially new customers.
02:13
INTERACTION 
02:17
Micro influencers will be posting attracting  content with links to a sign up link. This  will include the GIVEAWAY within the last month 
02:22
STAGE 3
02:22
CONVERT
02:25
To incentivise customers to use more features on the app, the GIVEAWAY is a great monetary method to encourage users to use Meixter.
02:27
#SKILLEM
02:27
The teachers will also need a reason to maintain engagement and that is why by creating a small video including '#skillem will give them the potential to win a Meixter gift box!
02:33
STAGE 4
02:33
ENGAGE
02:35
Brand loyalty is essential for growth.
02:37
Methods such as emails and push notifications will be used to remind current users of new and upcoming offers and discounts. 
02:40
'Refer a friend' is also a very user friendly way to get  consumers to engage. Offering them Meixter currency  in return 
02:45
SO? ARE YOU READY TO JUMP IN TO TEACH AND LEARN A NEW SKILL!
02:55
For more information please visit
02:55
www.meixter.com