Have you ever wanted to learn a new skill, whilst on the go?
Meixter allows just for that!
With 1-2-1 mobile teaching
available to you wherever you are.
Whether that's in your free time
at home or even on your way to
The market at this current time is.....
Following the ease of the national lockdown
online teaching has become the new method
New innovative ways of presenting
material to students have been dominating
their corresponding markets
Social media use has grown in the last 18 moths
and is still climbing. With the introduction to TikTok,
'how to' videos have hundreds of millions of views
Therefore the market for online learning and young adults
looking to learn, small insignificant skills, DIY and even
job seeking expertise is perfect for Meixter to strive!
A potential threat is that due to the online
learning throughout 2020, according to
Mintel, 75% of Gen Z say that 'they miss face-to
This could have an impact on their desire to invest their
time and money into another digital learning medium.
WHY WOULD YOU USE MEIXTER?
To learn a new skill in a comfortable
environment of your choosing
To have the opportunity to teach others
a skill that you possess
The reason why most might download the
Is due to the GIVEAWAY!!!!
AVAILABLE TO WIN
3 x £100 Amazon gift cards
To enter - Download the app between
1 - 15 March 2022
OUR TARGET AUDIENCE WILL BE....
Our main target is going to be -
The further segmented
audience being, socially active on
social media, aged 18-25.
WHY ARE WE TARGETING THEM.......?
Data shows that Gen Z spend
a huge proportion of their time on their
Meixter therefore uses short
content-filled videos that keep the
'short attention spanned'
This is an example of one of our
'perfect' persona profile
of a young male student.
OUR BIG IDEA
3 month campaign
1 Jan 22- 31 March 22
The marketing plan is going to follow the RACE
strategy journey. With the four sections;
TO INCREASE THE NUMBER OF
DOWNLOADS by 20% AT THE
END OF THE 3 MONTHS
As a new business, 'stage one' of the
campaign will be spreading awareness
of the application using social media
alongside micro-influencers to outspread
Social media will be utilised to interact with
consumers as well as target potentially new
Micro influencers will be posting attracting
content with links to a sign up link. This
will include the GIVEAWAY within the last month
To incentivise customers to use more features on the
app, the GIVEAWAY is a great monetary method to
encourage users to use Meixter.
The teachers will also need a reason to maintain
engagement and that is why by creating a small video
including '#skillem will give them the potential to win
a Meixter gift box!
Brand loyalty is essential for growth.
Methods such as emails and push notifications will
be used to remind current users of new and upcoming
offers and discounts.
'Refer a friend' is also a very user friendly way to get
consumers to engage. Offering them Meixter currency
SO? ARE YOU READY TO JUMP IN TO TEACH AND LEARN A NEW SKILL!