Myspace

Transcript

00:01

WHY BRANDS FAIL

00:06

BRAND

00:09

BRAND

00:09

A NAME

00:10

A TERM

00:11

A COLOUR

00:11

A SIGN

00:12

A SYMBOL

00:13

Differentiates from competitors

00:17

Brand Elements

00:18

Names, logos, personality, colours and themes

00:25

defined as the failure of a product to gain the required amount of market share to sustain their presence in the market.

00:35

BRAND FAILURE...

00:50

Between the years 2003 and 2006, Myspace was one of the largest social media platforms in the entire world, enjoying exponential growth.

01:07

LET'S DIVE DEEPER....

01:12

Launched in 2003, Myspace was one of the first major social networking sites released to the masses.

01:24

NET WORTH OF $12 BILLION!