Companies Response
70% of their bottles in Australia are now
made of more recycled materials like
PET bottles.
Company’s aim to make global packaging
100% from recycled materials by 2025.
Coca cola partnering up with different
organizations in order to ensure a more far
reaching impact.
00:40
Target Audience
00:41
Target audience have been
segmented using two
segmentation techniques.
Geographic segmentation -
some countries have less developed
waste management systems than
others so in order to increase
awareness and increase recycling
in those countries.
Behavioral Segmentation -
people have more enthusiastic
attitudes towards environmentally
responsible activities so in order
to attract their attention
psychographic segmentation is used
01:16
Final Opinion
01:16
It is still not enough as the world still produces 500
million tons of plastic which is not recycled
so they need to involve more organizations to
improve the situation.