part 2 final

part 2 final

Published on 13 November 2020
Transcript
00:01
Companies Response 70% of their bottles in Australia are now made of more recycled materials like PET bottles. Company’s aim to make global packaging 100% from recycled materials by 2025. Coca cola partnering up with different organizations in order to ensure a more far reaching impact.
00:40
Target Audience
00:41
Target audience have been segmented using two segmentation techniques. Geographic segmentation - some countries have less developed waste management systems than others so in order to increase awareness and increase recycling in those countries. Behavioral Segmentation - people have more enthusiastic attitudes towards environmentally responsible activities so in order to attract their attention psychographic segmentation is used
01:16
Final Opinion
01:16
It is still not enough as the world still produces 500 million tons of plastic which is not recycled so they need to involve more organizations to improve the situation.