70% of their bottles in Australia are now
made of more recycled materials like
Company’s aim to make global packaging
100% from recycled materials by 2025.
Coca cola partnering up with different
organizations in order to ensure a more far
Target audience have been
segmented using two
Geographic segmentation -
some countries have less developed
waste management systems than
others so in order to increase
awareness and increase recycling
in those countries.
Behavioral Segmentation -
people have more enthusiastic
attitudes towards environmentally
responsible activities so in order
to attract their attention
psychographic segmentation is used
It is still not enough as the world still produces 500
million tons of plastic which is not recycled
so they need to involve more organizations to
improve the situation.