Part 2

Transcript

00:00

Choice Architecture

00:03

Neutral Architecture

00:07

Neutral Choice Architecture

00:17

Menu 1 Vegetarian Fish Meat

00:18

Menu 2 Meat Fish Vegetarian

00:38

Choice Architecture

00:41

What influences people's decision making?

00:47

EVERYTHING

00:51

Irrational Choices

00:60

Mental Shortcuts

01:26

Heuristics

01:33

Primacy Effect

01:35

Status Quo Bias