Part 3

Transcript

00:00

Heuristics

00:00

Primacy effect

00:08

Menu Soup Salad Pasta Risotto

00:16

Status quo bias

00:38

Choice Architecture

00:46

Good, informed choices

00:49

How to practice choice architecture?

01:03

Choice architect's tool kit

01:06

1) Manipulating default options

01:07

01:08

2) Partitioning options

01:10

3) Incentives

01:18

Manipulating defaults