Part 4

Transcript

00:05

Pasta 18e (including a 2.5e-compensation for CO2 emissions)

00:14

I don't want to pay the extra compensation.

00:18

Pasta 18e (including a 2.5-compensation for CO2 emissions)

00:25

Menu

00:37

Vegan Dishes

00:40

Vegetarian Dishes

00:50

Meat and Fish

01:04

Vegetarian Dish

01:09

Thank you for your climate-friendly choice! Here is a 5% discount voucher for your next vegetarian dish. 

01:20

Choice architecture

01:24

Why? Beople make many choices automatically (For example: primacy effect and status quo bias)

01:28

Choice architect's tool kit

01:28

Manipulating defaults Partitioning options Incentives ... and many more!

01:57

References Cohen, D. A., & Babey, S. H. (2012). Contextual influences on eating behaviours: heuristic processing and dietary choices. Obesity reviews : an official journal of the International Association for the Study of Obesity, 13(9), 766–779. https://doi.org/10.1111/j.1467-789X.2012.01001.x Johnson, E. J., Shu, S. B., Dellaert, B. G., Fox, C., Goldstein, D. G., Häubl, G., ... & Weber, E. U. (2012). Beyond nudges: Tools of a choice architecture. Marketing Letters, 23(2), 487-504. Nazlan, N. H., Tanford, S., & Montgomery, R. (2018). The effect of availability heuristics in online consumer reviews. Journal of Consumer Behaviour, 17(5), 449-460. Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of risk and uncertainty, 1(1), 7-59.