Project 1

Project 1

Published on 3 December 2021
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Transcript
00:00
Group 8
00:03
60% of the Portuguese Gen Z is not aware of RTP Play
00:09
How can RTP Play increase its retention and attraction for Generation Z until 2025?
00:13
Improved Communication
00:13
1.
00:17
2.
00:17
Improved User Experience
00:25
Gen Z spends 75% of their online time on mobile devices and a large part of that on social media
00:30
Our Recommendations for Improved Communication
00:32
Social Media Advertising
00:32
Influencer Marketing
00:34
Increases awareness for the brand
00:41
Create an online community
00:44
capitalize social media functions to interact with the community
00:44
Q&A
00:44
Create Stories
00:44
Engange in Conversations
00:46
Engagement rate of Gen Z will be increased
00:52
Recommendations for Improved Customer Experience
00:54
85% of Gen Z think there are to many ads in apps
00:57
Pop ups are perceived the most negative
00:58
But:      75% are willing to pay up to 3€/month for no ads
01:04
Remodel current ad structure
01:04
1. Inform users of ad purpose 2. Regulate type and quantity 3. Explore paid option for ad free streaming
01:10
Import Best Practices for website design and functionality to increase customer retention
01:12
Live Actor overview
01:15
Preview function
01:19
Website redesign
01:26
RTP Play should give users the possibility to create user profiles and use audience and data analytics to meet the individual needs of the consumer.
01:27
User Profiles
01:29
Continue watching
01:31
Personalization
01:41
Summary
01:41
1. Raise Awareness through Social Media Advertising 2. Create a community by increasing Social Media Engagement 3. Remodel current advertisement structure 4. Improve app and website design & features 5. Give the option of personalization through log-in
01:60
Thank you!