Project 1

Project 1

Published on 1 November 2020
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Transcript
00:02
Diffusion of Innovation
00:06
Describes how new ideas are spread among a group of people.
00:09
New ideas are not accepted by everyone at the same time.
00:12
People are categorized into categories based on how long it takes th4em to embrace new ideas.
00:28
Innovators
00:28
2.5% Usually have a lot of money Usually have a lot of complex technical knowledge
00:40
13.5% Usually provide info and advice on new innovation Tend to have greatest degree of opinion
00:40
Early Adopters
00:53
Early Majority
00:54
34% Adopts new ideas just before the average member of society.
01:02
34% Usually adopts new ideas after the average member of society
01:02
Late Majority
01:11
Laggards
01:11
16% Traditionalist If idea is accepted by laggard it may be already outdated.
01:19
Used by marketers to promote the adoption of their idea.
01:19
Purpose of Diffusion of Innovation