Project 2

Transcript

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Coca Cola

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However, their primary target market consists of young adults and adults of various ages.

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Coca-Cola has a broad target market, aiming to reach a wide range of consumers.

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Coca-Cola's marketing efforts are designed to appeal to consumers who enjoy refreshing beverages

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have a preference for carbonated soft drinks, and are looking for moments of happiness and refreshment.

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Coca-Cola has several competitive advantages

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that contribute to its success in the beverage industry:

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Research and development capabilities

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Strong brand recognition, Extensive distribution network

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Marketing and advertising expertise, Diverse product portfolio

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Coca-Cola utilizes a combination of pricing strategies to effectively market its products

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Some of the pricing strategies employed by Coca-Cola include:

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Penetration Pricing, Value-Based Pricing, Premium Pricing

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Promotional Pricing, and Geographic Pricing

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Coca-Cola employs a comprehensive distribution strategy

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to ensure its products reach a wide range of consumers.

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Type Overall, Coca-Cola's

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to meet consumer demand

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and maintain its market leadership

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Typeto ensure wide availability,

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distribution strategy aims

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timely delivery, and

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efficient supply chain operations

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in the beverage industry.

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to find bottles with their own names

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The aim was to encourage people

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the Coca-Cola logo on bottles and cans

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One notable recent promotional campaign from Coca Cola was the 'Share the Coke" campaign

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Launched in various countries starting in 2011

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this campaign involved replacing

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with popular names or terms of endearment

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or the names of their friends and family,

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fostering a sense of personal connection

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and social sharing.