Samsung Smartphone Product 0

Transcript

00:00

PROJECT AUDIT

00:03

PRINCIPLES of MARKETING

00:23

TARGET MARKET

00:25

Teenagers to early adults (age 14-25)

00:27

Adult to even older(age25-50)

00:32

Product competitive advantage

00:34

• Great Promotions

00:36

• Strong Customer Engagement

00:42

Pricing strategy of product

00:43

The Odd even pricing

00:45

The skimming pricing

00:46

The competitive pricing

00:52

Distribution strategy of product

00:54

The Direct Channel • Samsung Stores • E-Marketing (Website, Social media)

01:04

Indirect Channel: Intermediaries wholesalers retailers: Costco, best buy mobile network shops)

01:21

MOST PROJECT RECENT PROMOTION CAMPAIGN

01:23

Advertising • TV • Radio • billboard

01:30

Personal selling : To answer customer’s question

01:36

Public relation/PR event Focus on humanizing Cares about social environment

01:43

Sales promotion

01:43

Offers discount on product line Samsung rewards

01:48

Direct marketing through Online

01:48

Ad online social networking instantly chat with the customer

02:04

Marketing decisions contribute to the product success

02:05

Determining potential customers Making customer aware of products Persuading customer to buy product Creating marketing campaigns – Marketing Mix Confirming customer relationships via follow-up sales campaigns and loyalty programs