The 7 Principles of Transmedia Storytelling

The 7 Principles of Transmedia Storytelling

Published on 24 October 2020
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Transcript
00:01
TRANSMEDIA
00:03
The 7 Principles
00:09
What is Transmedia? Transmedia is defined as the fictional retelling of stories across multiple forms of media "a story which unfolds across multiple media platforms with each new text making a distinctive & valuable contribution to the whole" - Henry Jenkins
00:21
The 7 Principles of Transmedia Storytelling
00:26
Spreadability vs Drillability
00:31
Refers to the ease in which content can be circulated compared to the depth of audience engagement in the content.
00:36
Continuity vs Multiplicity
00:41
Refers to the way in which the narrative is continued across multiple media content, compared to alternate retellings with the same characters.
00:49
Immersion vs Extractability
00:55
Refers to the depth which the audience is drawn in, compared to elements taken from audiences and implemented in their lives.
01:03
World Building
01:09
Refers to the ways in which the story world intersects with the audiences daily lives.
01:15
Subjectivity
01:21
Refers to the way in which transmedia embraces viewpoints of its various characters.
01:29
Seriality
01:35
Refers to the method in which Transmedia delivers a story across multiple media, in chunks.
01:42
Performance
01:47
Refers to the way Transmedia storytelling inspires audiences to contribute to the story.
01:57
Thanks for watching!
01:59
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