The About

The About

Published on 12 August 2021
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Transcript
00:00
The ABOUT
00:02
Principle
00:05
What is ABOUT?
00:05
A = Assuredness
00:06
B = Benefits
00:06
O = Opportunity
00:08
U = Urgency
00:09
T = Trends
00:13
Assuredness
00:13
Confidence builds trust
00:15
It draws people to you
00:17
Makes you feel good and relaxed
00:23
Benefits
00:24
Fullfill needs or solves problems
00:25
Getting free stuff (gaining something)
00:27
Helping someone (feeling good)
00:34
Opportunity
00:35
Being able to aquire
00:36
A chance to win something
00:38
Promoting the product
00:44
Urgency
00:45
Being able to aquire today
00:46
Fear of Loss
00:48
Action has to be done now, or you will miss out
00:54
Trends
00:55
People follow what other people do
00:57
Social Proof
00:58
People trust the product, if everyone else is doing it
01:04
This is the About Principle
01:06
Thank you for your time :) Any Questions?