What is a SWOT analysis?

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a structured planning method that evaluates those four elements of an organization, project or business venture. This video illustrates how each letter of the acronym “SWOT” corresponds to the four keywords.

The motion graphics video with financial graphical elements is from the VideoBlocks library that is included in Moovly Studio.