Why video is a must-have in recruitment

Video content should be at the center of your recruiting strategy. Why?

In this article, we’ll explain 6 key reasons why developing and implementing a comprehensive video-based recruitment strategy is a must for every company that wants to be successful at attracting and hiring top talent.

Spoiler alert: Videos can help you attract and hire top talent easier, faster and cheaper.
Bonus: We’ll reveal 5 great ideas for using video in recruitment!  

Do you really need a video-based recruiting strategy?

Plain and simple – yes. Why? Because 85% of all internet traffic in the US will be made by online videos in 2020!

If you want to keep your company on your customers’ and your potential candidates’ radar, you need to focus on video. The same way your business needs video to sell its products and services to customers, it also needs video to sell your jobs to job seekers. Developing and implementing a comprehensive video-based recruiting strategy is a must for every company that wants to be successful at attracting and hiring top talent.

The talent shortage we’ve experienced in recent years will only continue to deepen during the next few years, which means that war for talent will keep raging on. In order to win in the battle for top candidates’ attention, you need to stay on top of the leading recruitment trends and best practices – including using video in recruitment.  

Still not convinced? Read on to discover top 6 statistics which prove the benefits of video usage in recruitment!

6 reasons why videos should be part of your recruitment strategy​

Developing a video-based recruiting strategy has many concrete and tangible advantages. Here are 6 key reasons why you should use video in your recruitment strategy:

Reason #1 : To stay competitive

According to Aberdeen’s talent acquisition research, best-in-class companies are 75% more likely to use video tools for employer branding which enables them to attract the attention of top talent much faster and easier. This means that if you want to stay competitive and be able to compete with other companies for the attention of the top talent, you simply have to implement a video strategy. 

Reason #2: To save money

Aberdeen’s talent acquisition research also reported that companies with video interviewing tools in place are 2.7 times more likely to improve their cost per hire on a year-to-year basis, as compared with companies without such tools in place. In other words, using video interviewing tools will reduce your recruiting costs. Enough said.  

Reason #3: To hire faster

Companies who use video interviewing improved their time to hire by 60% (Aberdeen). Did you know that top candidates stay on the market for 10 days only? On the other hand, an overwhelming 70% of companies need more than 30 days to process a new hire, according to LinkedIn. If you’re among them, you can definitely profit from using video interviewing tools! 

Reason #4: To reach passive candidates

With today’s record low unemployment rates, most of your potential job candidates are already employed. These candidates won’t visit job boards or your career site, so social media may be the only way to reach them. According to findings by Impact, social videos generate 1200% more shares than text and images combined. In other words, if you want your passive candidates to see your company’s social media posts, include a video in them! 

Reason #5: To generate more applications

If you want to make your job postings stand out, there is a simple way to do it – turn your job description into a video! If you include a video in your job posting, it will attract more attention, views, clicks and most importantly, convince reluctant talent to apply. Job postings with videos are viewed 12% more than postings without video and have a 34% greater application rate, according to research conducted by Career Builder

Reason #6: To attract young talent

Today, millennials are expected to overtake baby boomers in the workforce as their numbers swell to 73 million and boomers declined to 72 million. These new generations have different preferences and habits, which you need to take into account in order to recruit them. A recent Oath Video Content Preference study confirmed that millennials consume more online video than any other audience. When making a purchase decision, 4 in 5 millennials look for video content as a form of research, according to Social Media Today These statistics clearly show why you simply must use a video in recruitment. But how to do it? Let’s examine best practices for implementing a video in your recruitment strategy.

5 creative ideas for using video in recruitment

Here are six creative ideas for using video in recruitment. If you want to attract and hire top talent, your company needs to implement these video recruiting strategies immediately:

Idea #1: Create video job descriptions

Create video job descriptions and add them to your job postings. You will be able to attract and hire top talent by using video job descriptions much easier and faster. First of all, videos are still quite rare in job postings so they attract a lot of attention.

Another important benefit of using videos in job postings is the fact that they can help you attract your perfect candidates. If your video showcases your company culture, it will resonate with and attract the candidates who are a right fit for your company.

Idea #2: Add videos to your careers site

Adding videos to your career site will make it more interesting and appealing to potential candidates. When candidates visit your career site, they are looking to find out what is it like to work at your company. A picture is worth more than a thousand words, so show, don’t tell!

By using a video you can effectively showcase your company culture, provide credible testimonials from your current employees and depict an everyday life at your office in an authentic way.

Idea #3: Share videos on your company’s social media profiles

Don’t forget to share your recruitment videos across your company’s social media profiles such as LinkedIn, Facebook, Twitter, Instagram, etc. Another great idea is to experiment with live videos, which are extremely popular on social media these days.

In order to widen the reach of your videos, aks your employees to share your recruitment videos on their personal profiles. That way, your videos will be able to reach a much wider audience.

Idea #4: Use video to communicate with your candidates

Using videos in your communication with your current and potential candidates will help you leave a great impression and promote your employer brand. Next time you send an email to your candidates, embed a video in it or include a link to your recruitment video.

When you proactively source for prospective candidates, send them your recruitment video in order to stand out and showcase your employer brand. You can also send video to candidates who already applied to your open job positions. Use a video message to confirm that you received their application and to set the expectations by explaining the next steps in your recruitment process.

Idea #5: Leverage video interviewing platforms

Using video interviewing tools will help you save time and money. On the other hand, this option is very convenient for your candidates, too. They can attend a job interview in the comfort of their own home, quickly and easily.

Many recruiters ask candidates to record their answers. That way, recruiters can view their answers at their own convenience. Another benefit is that other members of the team can review the videos too, which makes it a great option for collaborative hiring.

How to create a recruitment video?

Creating an effective looking recruitment video doesn’t have to be a time consuming or costly endeavor. With modern online video making tools such as Moovly, you can easily create professional looking videos on your own in less than 15 minutes!

And don’t worry – you don’t need any experience with video editing! You don’t even have to shoot your own video footage. You can find royalty-free and premium video clips, images, and sounds inside the Editor. Just drag and drop them in the visual editor and you’re done! Or, use one of the recruitment templates and quickly adapt the content to your needs. It’s easy and fun! Here is a short video showcasing what you can easily make with Moovly for your recruitment strategy:

  • candidate profile videos
  • video job descriptions
  • video testimonials

Easily make your own recruitment videos

7 ways video has transformed the recruitment process

In the last couple of years, video content has become a dominating force in many different industries. With the popularity of videos growing every day, more and more recruiters, hiring services, and employers are incorporating video into the recruitment process. Using videos in hiring has become so popular that it’s a leading trend now.

The reasons to use video in your recruiting process are many. They help you present your brand in a compelling and attention-grabbing way. You will attract more candidates and capture their attention, enhance the user experience, and increase your application rate. Employers use video to enhance every stage of the candidate journey, as videos:

  • Raise candidate awareness
  • Put your brand into candidates’ consideration
  • Increase their interest in your brand
  • Increase application rates
  • Narrow down the selection
  • Lead to hiring

By using video, an employer can present the value proposition and brand message to an employee, do the interviews, test job applicants, express appreciation, and explain the entire hiring process. To get started you can explore how to create your own video, approach a company that can assist you, or alternatively use a ready made recruitment video template.

Seven ways video has revolutionized the recruitment process

Aside from offering a steady job and regular payment, employees are expected to use the latest technologies in their daily operations and workplaces. Most employees expect their future employers to be up-to-date with the latest advancements in technology.

Video is one of the best tools for companies to discover and recruit top talent. It’s effective in attracting talent, and it allows companies to connect and learn about their candidates. 

In other words, every company that needs to increase their chances of recruiting top talent will use video to make the most of their recruiting efforts. Here’s how video can transform your recruitment process.

1) Increases your employer brand

Your brand is the first thing employees, candidates, and applicants see when you as an employer approach them. It’s how you present yourself in the real and digital world. Videos are a great way to establish, develop, and strengthen your brand. Eventually, this is what gives your company a personality that your potential candidates can relate to when applying.

Word of mouth is still the most powerful tool, but videos provide other aspects like eagerness and passion that are very useful for a company that is looking to attract top talent. Displaying a positive brand image is how a company promotes its culture, policies, services, and products, but most importantly, it gives your company the much-needed authenticity.

2) Video helps reach new audiences

According to a recent study, 63% of companies use video in their recruiting process. The key to attracting the most talented candidates is in identifying and effectively engaging with them. In fact, identifying the best candidates is an advantage that your company can use to beat competition.

Videos are a useful interview tool that allows you to reach out to your candidates engagingly, regardless of their location. What’s more, videos further enable you to efficiently assess your candidates promptly.

3) Video interviews help reduce recruitment costs

The hiring process is one of the main cornerstones of your success. It’s a foundation upon which you build your business. Since this can be a very costly process, you need a way to cut costs and still hire the best candidates. 

A video interview saves time and reduces recruitment cost, thus improving your candidate screening. You can significantly reduce recruiting costs by using pre-recorded video interviews that:

  • Save time for recruiters
  • Eliminate some administrative costs such as phone calls and travel costs

4) Speeds up the screening process

Since traditional recruiting is a time-consuming and exhausting process, you need a way to speed things up. Reviewing each application would take forever, but modern technology can help. 

Nowadays, almost all candidates are mobile and online. That means that you can use video to standardize the candidate screening process by streamlining it. This can significantly speed up and narrow down candidate selection.

5) Eliminates geographical barriers

Traditional recruiting used to limit you to only hiring candidates near your location, but this geographical barrier can be easily eliminated. Video helps you widen your candidate pool by giving you access to every part of the world. 

Better yet, your candidates do not have to travel for an interview, which can save them a lot of money on commuting costs. Instead, they can do an interview from the comfort of their homes. This makes a good first impression, helps to connect with potential talent, and allows you to eliminate travel costs. 

Video recorded interviews are much easier to manage and are quite economical at the same time. Aside from reducing all costs related to the recruitment process and eliminating the geographical barrier, video-recorded interviews also save time that it would take to do interviews with multiple candidates.

6) Video helps reach out on mobile

Many mobile and internet users are looking for effective ways to look beyond traditional career and application websites and processes, as new ways offer new opportunities. Believe it or not, 80% of internet users search the net by smartphones. 

While mobile hiring is still an HR strategy in the making, it’s expected to become the core of the recruitment process. This core will become the standard for numerous companies who are after top talent to fill their ranks. That’s precisely where video comes into play. 

It gives you a means that you can leverage in mobile searches. It’s also quite an effective tool that helps you use innovative technologies such as gamification and social video to enhance your hiring process, make it more appealing, and adjust it to the current hiring trends.

7) Video helps stay competitive

Going with the trends and using the latest technology is the only way to stay competitive and avoid getting overshadowed by other companies that are open to taking such steps. Staying competitive means staying popular, and popular brands do not have to spend much time looking out for their ideal candidate. 

Video not only helps you identify the best candidates but also helps you grab the attention of top candidates. According to a study, companies that used video in their recruitment process received much better feedback from potential candidates than those that didn’t. 

It’s clear that video allows you to increase the application rate by 34%. When compared to those companies that still fail to integrate video into their hiring strategies, you’re being highly competitive.

How to create a recruitment video?

Creating a professional recruitment video doesn’t have to be hard work. With tools such as Moovly you can get started within minutes. No experience in video editing necessary!

You don’t even need to own your video content, simply choose the right images, sounds and videos from Moovly’s free libraries and add them to your video. You can even add some cool animation effects to help grab candidate’s attention. Or else to get some inspiration, choose one of the recruitment video templates and get started straight away customizing a video to your needs.

Templates include:

  • candidate profile videos
  • video job descriptions
  • video testimonials


If we consider all these facts, it’s safe to say that there are many ways video can transform your recruitment process. The truth is, video helps you enhance the user experience for candidates and encourages referrals and sharing. 

It provides universal search benefits and is SEO-friendly while also helping you expand your search to every corner of the planet. It reduces the time and cost it takes to process every application and enables you to convey the brand message to the right audience in a compelling way.  

Create your own recruitment video now

5 examples of videos for small businesses

The explosive rise in video sharing platforms like TikTok and Instagram Reels means one thing: people love watching videos. And I’m not just talking about cat videos (although who am I kidding, a cute cat video is worth watching every single time). People enjoy watching videos of all types, and according to Hubspot, nearly 9 out of 10 people want to see more videos from the brands they love

But as a small business owner, you’re stretched thin while juggling multiple tasks. And while you know how beneficial video marketing is, you’re hesitant to jump feet first into an expensive video marketing strategy. Fortunately, creating videos for your small business is a breeze (and easy on the wallet)! 

Today, I’m showing you five different small business videos you can effortlessly add to your marketing strategy. Let’s jump in.

1. Company introduction video

The purpose of this business video: to build an emotional connection between your brand and audience.

Imagine walking into a room full of strangers at a networking event. What’s the best way to connect and build relationships with attendees? I can tell you one thing: it’s not by hovering over the buffet tables (no matter how good the hors d’oeuvres look). The quickest way to get yourself known—and begin building rapport—is by introducing yourself and striking up conversations. And for your business, you need to do the same. 

Although it’s not feasible to speak to everyone in your audience one-on-one, you can create a company introduction video that does the talking for you.You can show your company culture, share your brand slogan, speak about your values and goals, etc.

When done right, it will feel personal and build a connection between your audience and brand. And in today’s world, personal connections lead to big payouts: 76% of consumers report they’ll buy from brands they feel connected to (instead of buying from the competition).

Take The Little Potato Company and their introduction video, for example:

They do a fantastic job introducing who they are, showing different team members, and talking about their product in a way that draws emotion from their viewers to build a connection.

Tips for making a company introduction video

Seventy percent of consumers feel more connected to brands when the CEO is active on social media. Since knowing the people behind the brand is important for customers, it’s best to use actual team members in company introduction videos. 

You can use a webcam to record team members right within Moovly’s video editor. Or, if you want to get more technical, Moovly has chroma key technology, allowing you to use greenscreens for the ultimate professional touch.

Use Moovly’s chroma key technology for greenscreen in your introduction videos

Remember: great company introduction videos don’t just introduce the company. They tug at their audience’s pain points to help them understand why they should care about your brand.

2. Product explainer video

The purpose of this business video: to help your audience understand how your product will solve their problems.
You might have the best product in the world, but if your audience doesn’t understand how you can help them, they won’t buy what you’re selling.

Explainer videos break down your offerings and clarify what they are, and most importantly, how they’ll help your audience. Wholesome Meats, a regenerative beef brand, put together an entertaining explainer video to educate their audience about their product.

Their explainer video simplifies a complex topic so their audience knows why they should buy beef from Wholesome Meats.

Aside from educating your audience, a good explainer video also improves brand awareness. Marc Trevino, Wholesome Meats’ Director of Marketing has seen impressive results from the above video and says that:

“In seven days since posting the video, [it] has seen almost half a million views across YouTube and Facebook. [We’ve] also seen an impressive 62% increase in web traffic and a 5% uptick in social media followers.” – Marc Trevino

Tips for making an explainer video

Keep these points in mind while creating your product explainer videos:

  • Simplify complex topics: introduce your viewer to your offerings. Keep it simple and avoid delving into complicated topics.
  • Get straight to the point: attention spans are short. Dive straight into your video content to prevent people from checking out (and clicking away).
  • Explain what problem your product solves for your audience: rather than present a laundry list of product features to your audience, showcase the benefits. 

Unlike company introduction videos where we recommend using real people, your explainer videos can be created in any style. 

Our template library has templates specifically made for explainer video formats:

View examples made in Moovly

3. Customer testimonial video

The purpose of this business video: to move people from prospective buyer to enthusiastic customer.

Think back to your last online purchase. If you’re like 89% of consumers, you probably read several reviews before hitting the “buy now” button. The truth is, consumers need to feel reassured in their purchases and there’s no better way to do that than through customer testimonial videos.

Reviews and testimonials are powerful tools to nudge people from prospect to paying customer. Love Wellness, a female wellness brand, creates testimonial videos (like the one below) that shares stories from different customers:

Lo Bosworth, the founder of Love Wellness, finds that testimonials add an additional layer of brand security for customers on the verge of making a purchase:  

“As an empowering female wellness brand, we understand that many of our consumers spend a significant amount of time researching the best products that will work for them. Highlighting actual customers on our website and social media pages provides an additional layer of brand security for these potential consumers.” – Lo Bosworth

Each video focuses on the story of the customer, uncovering their frustrations prior to finding Love Wellness, along with the ways the products changed their life.

Tips for making a customer testimonial video

Your customer testimonial videos need to tell a story. Like every good story, they need a:

  • Beginning: where they (your customers) talk about their problem and journey to find you
  • Middle: discussing why they ultimately decided on your products
  • End: where they talk about what they love about your product and their results

These simple stories help other potential customers envision how their life would look if they purchased your product.

To extract these stories from your customers, consider asking the following questions:

  1. Who are you/what do you do? (Make sure the people you feature in your videos align with your target market)
  2. What challenge(s) did you face before finding our product? 
  3. How did you feel before finding our product?
  4. How did you feel once you found our product?
  5. Why would you recommend our product?

When filming your customer testimonial videos, let your customers know they don’t need to be perfect. Using Moovly, you can easily split and trim your footage to remove any unwanted scenes, like areas where your customers mix up their words or forget what they want to say.

Split your video footage in Moovly so only the best content ends in the final cut

4. Instructional “how-to” video

The purpose of this business video: is to build affinity with current customers and help them understand how to better use your product so they turn into lifelong brand fans.

Have you ever had flat-pack furniture turn out horribly wrong? The assembly instructions never seem to contain enough details and it isn’t until you’re nearly done building your furniture that you realize somewhere along the way, you messed up.

Avoid being the flat-pack furniture of your industry by giving your customers easy-to-follow instructional videos so they can properly use—and get the most out of—your product.

Jane Neo, the co-founder and brand director behind KeaBabies, says they use “how-to” videos to assure their community and help new parents grow. Their video (below) helps customers understand how to use their baby wrap:

KeaBabies uses both subtitles and a voiceover to make sure their audience can easily follow along with their video tutorial. You can quickly add voiceovers and subtitles to your videos using Moovly.

And in the process, you’ll also improve your bottom line. You’re 60%-70% more likely to sell to existing customers, and one way to keep existing customers happy is by giving them what they need right from the start (in this case, your instructional videos).

Tips for making a “how-to” video

Developing empathy towards your customers helps to understand their challenges. When you know what they struggle with, you’ll know what type of “how-to” content to create.

The best way to understand where your customers are getting stuck is by:

  • Asking them directly
  • Reading your 1-3 star reviews to find common themes of complaints or frustrations that can be addressed through instructional content
  • Reading 1-3 star reviews of your competition to find common themes of complaints or frustrations
  • Surveying customers through your email list to see what they’d like help with

After knowing what areas cause the most pain for your customers, you’ll know where to prioritize your video production efforts.

5. Social media marketing video

The purpose of this business video: to promote your brand and offerings on social media platforms like YouTube, Facebook, Instagram, or TikTok (to name a few).

There are different goals you might have for video promotion on social media: increased sales, increased traffic to your website or social platforms, or even more leads to bolster your email marketing. Regardless of your goal, creating videos for social media is an effective way to reach your goals and audience.

For video ads on social media, you can either use content from previous videos or start from scratch.

Inglewood Drive In, a fast-food restaurant, put together an ad with various video clips and text to use for their ads on Facebook and Instagram:

Play Video

Shanna Kolba with Inglewood Drive In says that:

“The video ad, while simple, was highly effective in generating brand awareness and growing our social presence.” – Shanna Kolb

Tips for making a social media marketing video

When creating videos for social media, it’s essential to tailor each video to the platform you intend to promote them on. Harris Rabin with R3SET, a stress management supplement brand, is no stranger to creating social media marketing videos. He notes that:

“When we film the content we make multiple edits for a variety of platforms the video will be published on. Audiences have different retentions across different platforms.” – Harris Rabin

On top of the audiences having different retentions depending which platform they’re on, each social media platform also has different allowable lengths and aspect ratios for ads.

But don’t let that discourage you! Using Moovly, you can quickly trim your videos, move content around with the drag-and-drop editor, and change the aspect ratios for your videos in one easy click. They’ll look fantastic on every platform you advertise on.

Use the drop-down menu to instantly change the aspect ratio of your social media videos within Moovly

Create your small business videos using Moovly

Small business video marketing doesn’t need to be expensive or complicated, and creating professional videos for your small business doesn’t require a big budget. 

Using Moovly’s intuitive drag-and-drop video editor, you can create all five small business videos in a snap. 

Get a headstart with one of our many small business video templates and save time by using content from our vast media library! 

Take your video marketing to new heights and sign up with Moovly (it’s free!).

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up to at www.dananicoledesigns.com

Effectively integrating video into internal communications

Internal communications can be a difficult field to master. It’s not as simple as you would think and can, in a strange sense, be harder than outward-oriented communications. If you have experience in the field, then you’ll know that the best form of communications for sorting things out within a company is face-to-face.

However, you will also know how impractical that can be for the majority of companies as a primary port of call for communications. This is for a variety of reasons, some relating to sensitive issues some to the practicalities of life and how much progress has been made in terms of digital communication solutions. So, even though real-life face to face communications aren’t always possible or most optimal, there is an alternative solution that is under-explored and incredibly powerful: video.

Using video as a form of internal communications might be a surprising option and one you may not have even thought about. But, used correctly it could become a really powerful asset and a go-to option for your company.

With that being said, let’s take a look at a few ways that video can help to transform your internal communications practices and create opportunities for improvement.

The changing field of video production

One of the first thoughts that gives people pause when it comes to corporate video is difficulty and/or cost of production. Video production, or film production even, is a notoriously expensive thing. And we’re not only talking about Hollywood blockbusters.

Corporate video companies find ways to charge sometimes shockingly large amounts of money for a job which, when you really break it down, shouldn’t cost nearly as much as it does. The reason for this is that video production can be quite cryptic, a mysterious multi-part process which can easily leave your head spinning.

However, the reality is that modern film production can be achieved for very little money indeed. “Obviously if you’re looking for swooping crane shots and big-name voice actors then you will be paying a steep price. But modern technology has made even the quality of video which can be achieved through your smartphone remarkably high”, notes Brian McTaggart, video expert at Academized and StateOfWriting.

You really need to keep in mind that there are tiers to the quality can be achieved and, furthermore, that not every video that you might want to produce for internal communications needs to be absolutely professional level, cinematic production.

Sometimes an iPhone video will suffice. Maybe you’ll want a real video shoot.

Sometimes a special video making tool like Moovly will be extremely useful. Moovly is a drag-and-drop online video maker for businesses, transforming the ways you communicate at the workplace. Interested to create professional-looking videos in no time and with minimum budget involved? Get your free trial account and create outstanding videos with the use of numeral video templates with 1+ million free images, sounds, and videos to choose from. 

Training videos

Now, we can get down to the real nitty-gritty about what exactly makes video such a useful tool for internal communications.

Training videos seem the best place to start since it’s quite likely that this is one of the video usages that you are actually familiar with. Training videos eliminate the extra problems of finding times where instructors and employees can overlap to have lessons on whatever it is that needs training.

A more rigorous embrace of training videos is one of the things that could see attitudes towards videos for internal communications changing for the better. Instead of simply watching a video for training people on the basics, what would happen if, every time someone in charge decided that a change is needed, they simply committed the instructions to a convenient, shareable video and used that as their first move. This would save them having to go around groups and individuals explaining everything and it eliminates the threat of uncertainty and a lack of precision which can creep in with some face-to-face or alternative modes of communication.

Lastly, it can be distributed to a much larger group of people, even company-wide if that was felt necessary. Sometimes there are changes made which you feel ought to be heard and understood by everyone, but which would require so much extra effort that eliminates the justification.

Putting down all of the changes, all of the training and development concepts and plans, to video content allows you to achieve this with real ease.

Externalizing internal communications

Sometimes things which are going on inside your company are worth displaying outside of your company.

For example, imagine if your human resources manager, for example, invents an innovative system for filing sensitive HR paperwork that protects privacy and boosts efficiency. This might be something which, normally, you would just let people know about inside the company through a simple email.

However, you ought to capitalize on these sorts of accomplishments to create opportunities to show off about your company and display to the world the wonderful work that you and your employees are all doing. If in this circumstance, you abandon the typical email around to everyone and replace it instead with some video content showcasing your employee and the moment itself, this can then easily be shared beyond the confines of your company and possibly make for a smart piece of marketing, through social media and online.

The act of making a video allows you to create something really presentable that shows your genuine appreciation of your employees as well as delivering the necessary message about whatever it is that has changed within your company.

It’s a practical and creative solution with endless possibilities for adaptation in your approach.

Culture training

This is obviously more of a subheading under the umbrella of the aforementioned Training Video section, but it warrants its own point.

The modern workplace has changed a lot. That much is clear. Attitudes towards everything from race relations to cultural sensitivity, to sexual orientation to mental health initiatives now is a necessary and important part of the modern workplace. The upshot of this is that there is a vast amount of ultra-fluid, complex, delicate information that employers have to impart to their employees to ensure that their workplace culture is attractive for modern job seekers and, in some cases, is compliant in the law. Issues like office romance can be extremely difficult to handle in a hands-on face to face discussion which often leads to misinformation in areas which have the highest stakes in terms of if there ever is a problem.

Making training videos for these areas particularly, the really difficult sociological areas, is extremely powerful. It puts distance between the audience and the instructor which is helpful, and it allows you to speak with absolute clarity on the standards that the office is held to, leaving no room for potentially damaging miscommunications or misunderstandings. It eliminates awkwardness as well since videos can be watched individually, instead of needing everyone together.

It’s a delicate solution to an infinitely problematic area that can cause real trouble and strife if mishandled.

Keeping records

It always used to be the case that at every meeting there was someone who was keeping the notes of the meeting. It still happens, but, in general, technology has eliminated the need for a secretary to be present.

Video is a way of keeping a copy, an audio-visual copy of all events. Recording a big meeting is an enhancement on a voice memo or a notetaker because it allows you to get a real sense for the room as you look back on what was discussed. This can be a really helpful tool that you can use to great effect. Don’t forget to make sure that people know when they are being filmed though. Similarly, conferences, company-wide meetings, and other events can easily slip by without proper documentation. If you’re already in the habit of having a video culture, then this becomes another area where you can get some real utility out of the medium.

“It’s so easy to see with hindsight that recording an event would have probably been a good idea. There’s no telling the number of things that you can do with the footage, so being ahead of the curve and not allowing this to become something that you wished you’d done but didn’t will save you a lot of heartaches and bring you obvious and unforeseen benefits along the way”, explains Jason Root, tech writer at AustralianHelp and PaperFellows.

Again, you need to make sure that people are aware they are being filmed and that they have given their consent, but, once you have that, you should find that you make your life so much easier through this simple act of making a video.


As you can hopefully see, there are a huge number of opportunities for the use of video as a tool for internal communications. From training and development purposes, whether that be for the most mundane areas or the most sensitive parts of human resources, all the way to the production of video content as a keepsake, if you have the right attitude you will always find some benefit to what you are doing. 


Chloe Bennet is a tech writer at Boom Essays and Essayroo services. She writes about business communication and video integration. Also, Chloe teaches public speaking at UK essay writers, academic portal.    

Create your own internal communication videos now

The Power of Video Testimonials (+5 Business Examples)

One of the earliest memories I have from school days is that of show-and-tell. It was the one time where the entire classroom had to listen to what I had to say, and I was able to share my thoughts and feelings openly about whatever I wanted. Now, many years later video testimonials are the show-and-tell of the business world.

What is a video testimonial?

A video testimonial is a way of presenting your company through the eyes of happy customers. It is a way to communicate relevant information about your business, what it does and how it solves a key problem for customers.

Video testimonials are an ideal medium because of how powerful they can be at generating leads and customers. When people come to your website, they are often looking for reasons not to trust your business. These people desire a seamless and trustworthy experience with you, so give it to them. In addition to telling a story about your business or product through videos, testimonial web pages can serve as a resource that brings customers further down the marketing funnel. These web pages are indexed and can include important keywords to bring in organic search traffic.

That brings us back to show-and-tell. A compelling video testimonial needs to go beyond a simple quote or product demonstration. You?ll need to enlist your most pleased customers or colleagues and have them explain how they?ve benefited from your product or service. The best way to do this is by having them tell an authentic story that a larger audience can relate to?often about solving a common problem.?

Why should you be using video testimonials?

With the increasing demand for video online, the importance of introducing video testimonials to grab customers attention has never been clearer. Traditional written testimonials just don?t cut it in this digital age. Still not convinced? Here?s some compelling video stats to show the importance of video testimonials for your business. 81% of businesses are using video as a marketing tool

Creating a video testimonial

Video projects can sometimes be challenging for marketing departments. They require the coordination of moving parts, technical equipment, and skills that may not be immediately accessible.?

You can start by recruiting your most evangelical customers, peers, and colleagues to be in the video. Develop some interview questions to help draw out their story of what makes them pleased about working with you. Have them provide an authentic account of how you made their life easier.After filming the shots you need, you?ll have to find the right video editing software to complete your project.?

Here’s where Moovly’s video editor can be very useful.

?They provide:

  • Video testimonial templates to get you started.
  • Easy drag-and-drop functionality.
  • Libraries of free stock videos, photos and sounds.
  • Custom video sizes.
  • Professional animation effects.

Once you?ve finished editing your video, create a page on your website to host it and upload the video to your social media platforms such as YouTube, Facebook, and Twitter. (With Moovly you can also upload your video to social media directly)

5 business examples of video testimonials

Unless you?ve seen a few examples of video testimonials, it may be hard to develop a vision for what you want your end product to look like. These five examples highlight just a little bit of what you can create. Use them to drive your own creative process and create a testimonial video that will convince even more potential customers of the


After watching these examples of video testimonials, you should feel energized and empowered to create one of your own. HR software companies like BambooHR and Workday show off what their customers love about them while SAP uses their video to recruit new employees by showing off their company culture. The key is to drive brand credibility by combining satisfied customer interviews with some easy video editing skills.?

There are a number of possibilities when it comes to video testimonials, so what are you going to bring to show-and-tell for your customers?
Derek Doeing is with G2 specializing in video marketing and HR trends and insights. He’s a recent graduate of Iowa State University and a proud son of Chicago. He can usually be found discussing pop music, politics, and digital marketing on the internet.

Video Marketing Fails and How to Avoid Them

Videos have become one of the most popular forms of content marketing over the past few years?research has shown that 9 out of 10 marketers earn new customers through video marketing. This has led to businesses, both small and large, spending more time and money on creating videos to share with their audience on a regular basis. However, this rush to capitalize on the video trend isn?t always successful, leading to video marketing fails that consequently hurt a business? image. Considering how expensive and time-consuming video creation can be, it isn?t surprising that some brands are simply not able to create the quality of content they are aiming for. But even worse than poor quality videos, it is when the content conflicts with a business? audience, that a marketing campaign inevitably becomes a failure.

Though one would expect small businesses to be the culprit in this area, due to their lack of resources, it is generally larger and more popular brands that create the biggest marketing fails. This is generally a result of a few key mistakes that anyone can make.

Targeting the Wrong Audience

One of the primary purposes of creating a marketing strategy is to target one?s audience. Whether large or small, businesses study their social media audiences in advance of creating a marketing campaign, and this should be doubly true for video marketing. Creating videos is a labor-intensive exercise, and the last thing a marketer wants to do is spend the time and money making a high-quality video that doesn?t reach its intended audience. While it may be feasible to target the majority of video campaigns to millennials, who consume video content far more than any other demographic if the product itself is not suitable for the audience, the video will fail to do its job.

Instead of targeting audiences that are more likely to be on video platforms, create content that will appeal to your intended market and promote it on the platforms relevant to them. This will ensure that you reach the people who will potentially be interested in your product.

Adopting the Wrong Sentiment

One of the biggest marketing fails in recent years was McDonald?s advertisement about a boy?s dead father. The point of the ad was to show how dissimilar the boy was from his father, except for the way he ate his McDonald?s burger. The ad was resoundingly decried by the public for exploiting grief and for talking down to the audience.

What McDonald?s got wrong with this ad was its sentiment?they were aiming for an emotional response but they went about it by denigrating the ad?s protagonist, who the audience were meant to relate to. Talking down to the audience, even in a humorous sense, is always a risky move, and it wasn?t surprising that McDonald?s failed with this marketing campaign. When creating videos for your campaign, adopt a sentiment that aligns with your brand personality and will appeal to your audience. Use test audiences for tricky concepts but stick to the tried and tested unless you are absolutely sure that your tone of voice in the ad will effectively share your message. If there is a hint of doubt that the video may backfire, it is best not to adopt the concept. As they say, better safe than sorry.

Joining the Band-Wagon

Pepsi?s failed video campaign featuring Kendall Jenner has become an infamous example of the follies of jumping on the band-wagon. In 2017, Pepsi created an ad featuring the hot topic of police violence at demonstrations, suggesting that a bottle of Pepsi could stop the fighting. Unsurprisingly, people were outraged by the way the brand handled the subject and the choice of model for the ad.While it is important for brands, particularly small businesses, to be on-trend, if a subject is co-opted poorly, it can lead to a severe backlash. Not all brands have the staying power of Pepsi to continue to grow even after such a marketing failure, which is why companies need to be careful about which subjects they choose to feature in their video. Subjects that are overtly political will always elicit strong reactions, so it is best to avoid wading into politics, no matter how trendy it is. If one must participate in a trend, do as much research as possible to understand where the trend originated, how people are reacting to it now, and whether or not it aligns with your brand. Choosing the topic for your video is always something you need to be careful about. If you aren?t sure of how well your audience will react, don?t try to force it into your strategy.

Forgetting About SEO

While SEO doesn?t pertain to television advertising as it existed a few years ago, with the digital sphere overtaking all other forms of media, SEO has become extremely important. For the majority of content types, SEO is fairly standard practice, but many companies fail to adopt SEO strategies for their videos. This is a mistake and can lead to the loss of potential customers.To ensure you use SEO best practices for your video marketing, always use keywords for the video title, descriptions, as well as video sitemaps, which Google will be able to read and thus include in its searches. Search engines have become the chief way for people to access brands and optimizing your videos for Google will ensure that you reach your audience.

Long Videos

The attention span of audiences has decreased dramatically. People are busier than ever and there is so much content available to them now that they don?t have time to read or watch everything they encounter from start to finish.

The first six seconds of a video is said to be the most crucial in attracting your audience?s attention, but even the most engaging video will lose the audience if it?s longer than a minute. The best performing videos are short, sharp, and to the point. Canadian Tire?s 2016 ad for the Summer Olympics was one minute long and featured a strong story about diversity and inclusion that was guaranteed to grip the audience. While Canadian Tire has a large marketing budget, a small ice-cream shop called Jeni?s Splendid Ice Creams created a YouTube video ad that had the same effect on its intended audience, and was only 30 seconds long and created on a small budget. The positive response the ad received was because of its brevity, its tone, and how well it leveraged its subject matter.

Though it can be tempting to create one long video that shares all the brand?s messages, the chances are that it will not be seen by the intended audience. Creating several smaller videos is a better tactic to capitalize on video marketing.

Branding Incorrectly

One of the surprising mistakes that even the biggest companies make is branding their videos incorrectly. While large businesses have recognizable logos, small businesses can use logo templates to create excellent logos for their brands. Whether the video is meant as a television advert or for YouTube, branding correctly is the key to your audience recalling who the video is by, which will lead them to make a purchase. Without proper branding, even the best videos will fail to garner the leads a business needs to turn a profit. While over-branding a video can turn an audience away, there are subtle ways to initiate brand recall without stamping your logo on every shot.? Tide?s Super Bowl advertisement featuring Stranger Things? David Harbour effectively kept their branding to a minimum but had such a strong story that they were instantly memorable. Though it may not be possible for small businesses to replicate Tide?s success, there are some smaller things they can do to achieve brand recall.

Including one?s logo and tagline at the start and end of videos is a good way to remind one?s audience of the brand. It is also beneficial to add a website link for the audience to learn more about the brand and make a final purchase.

No Call to Action

Once your audience has watched your video, they need to know what action they are expected to perform. Should they visit your website, your blog, download an app, or visit a store? It is imperative that they know the next step or your marketing video will have failed to achieve its goal. Always include a call to action at the end of your video, with clear directions for what you want your target audience to do after watching your content. Include a slide at the end of your video with a clear call to action, or add it as part of the voiceover for the video. On YouTube, you can remind viewers to perform an action by adding it in the description, as well.


Video marketing fails do not need to be a part of your brand?s legacy. By following a few best practices, you can create videos that are impactful and encourage your viewers to buy your product or service.?

For small businesses and enterprises, and educational institutions, it can be challenging to remember all the steps for creating a powerful video. Moovly is a convenient online video making tool that not only has in-depth tutorials on video making but also helpful video templates that can be customized, so you can create strong brand videos that convert your audience into loyal customers. Ronita Mohan is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics with regards to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Twitter: @Venngage

The role of video content in designing employee training modules

There was a time when employee training was all about lectures and numerical charts which often failed to invoke the interest of the personnel. Things have changed for the betterment in modern days and employee training has become an enjoyable audio-visual experience with a high degree of video content.

It has been scientifically proved that employees tend to retain 75% more information which they perceive through video medium in stark contrast to still images, text files or announcements. Maybe this is why the millennial trainers are opting for video mode of information sharing while designing the course content.

Roadblocks in the path of fully utilising video learning

In spite of such supreme possibility, video learning has not received full acceptance amongst the training and development departments of every organization. These companies are more keen on proceeding with physical classroom training rather than investing in the development of technologies which can lead to the availability of training on demand. Various factors can be blamed for the same but in most cases, it usually boils down to complacency.

In most of the cases, business houses do not feel very comfortable to accept new things as they feel a lot more confident about the previously tried and tested way of things. This is why they shy away from brand new training methodologies. Companies that do not have a strong Learning & Development (L&D) department fail to realize the degree to which they can accentuate their ROI by investing in video learning procedures while enlightening employees at the same time. 

Ways to use video in employee learning

We will now take a look at 6 different cases where video learning can immensely benefit employees by uplifting their morale and confidence.

Initial ice breaking

The first day at the office is nothing short of the first day at school. It is terrifying in one word as employees enter a completely new place and have to acclimatize themselves with new faces and way of work. Be it sweaty handshakes, misspelling the names of colleagues or having to understand about all roles and responsibilities from a bird’s eye view, first days at the office are filled with nightmares. This is exactly where video lessons come in as an excellent onboarding tool. A proper onboarding drill can assist employees in considering themselves as an integral part of the organization so that they can contribute immensely for adding value to the same. On-boarding videos ensure a similar experience for all fresher’s which is never possible in a traditional classroom training module. In this case, the trainer ends up levying more attention on a particular group of personnel while the others get neglected. Other factors like the number of people present in the room and time of the day can also significantly influence the quality of classroom training. The entire thing becomes easier in the case of video training where the employee simply has to hit the play button. Employees can also get back to the video for further insights whenever they face any tactical difficulty at the workplace.

Ideal on-boarding videos are the ones which contain the entire message in shortly and crisply manner. It doesn’t matter if the tone is kept a bit informal provided employees feel motivated at the end of a session. Organizations can educate their employees about everything ranging from the normal working culture to appraisal schemes using funny animations and vibrant graphics. A proper onboarding video can also go to great lengths for helping with employee retention and safeguarding the organization from major losses. These happen when employees engage in frequent job-hopping and cost the organization losses worth six to nine months of personnel salary which otherwise goes in the hiring process. 

Acclimatizing with the product or service

An organization filled with employees all of whom know in detail about the enlisted products or services can unleash their fullest potential while trying to attain the end objectives of the company. Video training can impart adequate knowledge to employees and keep them updated about the latest developments so that they can serve customers in the best manner possible especially while engaging in front-desk jobs. The requirement of employee training and development through video tutorials become all the more necessary in cases of sales personnel. They need to be fully confident about a product and know its ins and outs properly for selling the same to other customers. Making employees watch video tutorials on a systematic basis can refresh their memory so that they don’t end up getting confused in the long run. 

Encouraging employee interaction

The workplace is a mix of both introvert and extrovert employees and thus it becomes imperative to establish healthy interaction between them coupled with interactive video tutorials. Thus, rather than going through the entire video, employees can simply click on the part which is relevant to their particular line of work for getting to know more about the same.

Moovly is a popular video creating software which can help organizations come up with training videos for their employees. The fact that it is a cost-effective and convenient means of internal communication further adds up to its lucrativeness. Organizations can also gauge employee progress by conducting a background analysis of employee data concerning the hours for which they watched the same as well as sessions covered in it. This, in turn, helps them in taking the final call in regards to promotions as it now becomes clear as to who requires more training and who is fit to take on a particular job.

Teaching management tactics

Good management serves as one of the pre-requisites of the company’s success. This is why even managers are required to undergo video training regularly. Apart from being inexpensive, these tutorials can also be availed whenever required as they break down complex theories into easily digestible bits.

Stellar graphics coupled with engaging voice notes help employees to a great extent with remembering new information. Memory retention power has proven to rise to 65% when knowledge sharing is paired with relevant visuals in the form of an engaging video.

Breaching geographical boundaries

Every employee might not be able to physically attend all meetings due to other appointments. In such a case, video tutorials can come to the rescue as employees can refer to the same in their free time. This makes sure that not even a single employee misses out on the informational content shared at such meets.

The business meetings can also be recorded to keep a tab on the specific reasons behind the passing of a particular order. Employees can access the same whenever required to acclimatize themselves once again with the ideas which were brainstormed as well as the insights which were exchanged. 

Dealing with sensitive issues

Videos can leave a greater impact on people by bringing along a drastic change in emotions as well as their thought process. Educating employees about compliance issues, emergency procedures, as well as sexual harassment, becomes more effective in the video mode. In this case, employees can feel themselves in the shoes of an affected individual.

Important stats concerning to video learning

An average employee tends to forget 65% of the information learned from a training session. This number rises to 90% within the next six months. An on-demand training video can come to the rescue of employees in such a case by providing them with easily accessible tutorials.

On average, the organization spends 40% of its training budget in funding travel expense. On-demand, as well as live video-based training, can help in bringing down such bulky expense while nailing greater employee engagement.

Employees can spend just 24 minutes every week on proper training and development. This is why it becomes crucial to design their video training modules in such a way that they can access the same on facing roadblocks in the normal course of work.

Must-have features of video training tools

  • Secure and unlimited hosting
  • Flexible options concerning to recording and editing of videos
  • Video streaming capability on every device
  • User-level detailed video analytics
  • The capability of searching within a video without the requirement of tagging

Gaining knowledge about video training techniques

Recording videos is easy but the main problem starts while trying to share the same over web. Be it hosting or security, everyone needs the backing of the right technology for overcoming the challenges of video scaling. Organizations mostly use technologies which render support to employee training goals like SharePoint and LMS. However, these technologies do not render optimum support for video training. YouTube, on the other place, is a great video portal but employees refrain from using the same to post employee training videos. Moovly can serve as the ultimate nirvana for different organizations in such a case as it solves all video training problems without requiring any expert knowledge on the part of employee personnel. The fact that it has flexible training operations and can integrate seamlessly with the existing technologies of an organization makes it a top pick of modern millennial corporates.


Using video in the place of formal training methods have proven to increase productivity while bringing down the overall cost. Even multinational big-shots like E&Y have revealed that they were able to bring down training time by 52% and training cost by 35% after implementing video learning schemes.

It is high time that even the medium-scale business houses open up to the massive possibility of video learning and infuse the same while designing the training modules of employees as well as management personnel. 

Create your own training videos now

Why Good Video Editing Software is Crucial to Your Video Marketing

Video marketing has never been more important for businesses of all sizes.

While text and images will always play a role in marketing, video is where it?s happening right now ? and you want to make sure you are getting in on the action.

?Just take a look at these stats:

But here?s the thing about video marketing:

While you can shoot pretty good videos with a smartphone these days, creating a regular supply of engaging videos for different purposes (explainer videos, training videos, whiteboard videos, promotional videos, etc) remains a big challenge.

That?s especially true for smaller businesses with smaller budgets.

So what can marketers with limited budgets do?

Many of the video marketing challenges faced by businesses are solved by using high-quality video editing software.

Here we look at why good video editing software makes such a difference if you really want to make a splash with your video marketing in 2021.

1. Save Time & Boost Production

Here?s how it usually goes:

  • You spend hours (or weeks) creating your video and making sure it?s just right.
  • You spend endless late nights editing it until it?s perfect.
  • Finally, you release it to the world ??
  • ? and you get a handful of likes and shares before it is quickly forgotten.

The problem is, it?s often difficult to tell which videos are going to be a hit and which ones will be ignored.

When you publish a video (whether that?s an explainer video, promotional video, or something else) and it doesn?t get the results you were hoping for, you need to create another video?fast.

But the thought of going to all that work again? It?s enough to put you off video marketing entirely.

While huge companies with massive budgets may be able to spend hundreds of hours on flashy marketing videos, the challenge for small businesses comes in producing a consistent stream of videos that generate engagement.

And that?s where good video software can make a huge difference.

Take Moovly.

The way Moovly is set up makes the process of creating professional videos super easy.

It provides:

  • Set templates to get you started
  • Drag-and-drop functionality
  • Over a million items ready to use
  • Video backgrounds

Once you know your way around, you can create a video in minutes.

The ?Clips? feature is a good example of how easy it makes the video-creation process.

These are pre-built media objects that are already animated. You can drag them into your video and then edit them and combine them with other elements quickly and easily, building new content that looks amazing?fast.

You can even create your own templates and reuse them. Once you?re happy, you?ve got something you can use time and time again to create similar videos, without wasting any time.

To save even more time, you can even publish new videos directly to social media in a few clicks. That way, you can get them where they will be seen by your audience straight away.

What that means is:

Once you have made your first video, you?ll be able to make another and another without spending weeks over every single video.

And the more video content you produce, the more content you can test. That means over time you can find out which videos work best for your audience.

2. Save Money

Creating videos the old way can be expensive. Firstly, you will need to buy expensive equipment, hire a professional videographer as well as a professional editor. It all adds up!

But the things you can now do on your own?with nothing more than a computer and the right video editing software?are amazing.

At Moovly, you don?t need to hire anyone to help you.

The video editor is based on HTML5, making it a powerful editor that works seamlessly on all browsers. No need to fuss about with plug-ins and no need to download anything. You don?t need to install a thing.

It?s foolproof.

It also comes with over a million royalty-free media objects including:

  • Stock videos & images
  • Motion graphics
  • Music
  • Illustrations

That means you don?t need to spend any more money on content because most of what you?re going to need is already there. So you can combine them with your own media and make your videos look professional in no time. Professional use of video is also a great way to grow your social media following.

If you?re running a small business and you?re serious about video marketing, you?ll know how important it is to have professional-looking videos. But hiring professionals to create videos for you every week can be expensive.

Good video-editing software could be the answer.

3. Create Videos That Stand Out

Perhaps the most important factor of all in successful video marketing is this:

You have to create videos that people actually want to watch.

Yes, video marketing can be an amazing marketing strategy. But this is no secret, and now everyone wants to get in on the action.

As such, there are a lot of videos being produced, and it?s harder than ever to get your videos noticed.

You need to create lots of videos regularly?we?ve already been over that.

But you also need your videos to be different, unique, to stand out from the crowd. They need to look professional and attractive while telling a story.

That?s no easy feat.This is another one of the areas where Moovly excels. While making it remarkably easy to create videos, it also goes way beyond the basics, providing a much deeper level of customization than you would get with many other editors.

Animations are one area where you can clearly see this.

You can create genuinely high-quality animations in seconds using nothing more complex than drag-and-drop.

You can even add voice-overs to bring your animated characters to life.

And to make sure the final result is as good as possible, you can ensure your audience watches your videos in HD 1080p too.

It goes beyond being a simple editor, and you?ll realize you?ve got something much closer to professional editing software used by the pros?but for a much smaller investment!

The animations, the special effects, and the ease of use?there is so much you can do to make your videos stand out. This doesn?t just make them professional, it also makes them fun, exciting, and engaging.

That?s perfect if you want to create a regular supply of videos that stand out and get noticed.

Final Thoughts

Take Your Video Marketing to New Heights

Video marketing is here to stay, and smart businesses are taking full advantage of it.

But like with anything, just doing video marketing is not enough?you have to excel if you want to take full advantage of it.

If you?re serious about video marketing, make sure you use the right tools. Just like using the right camera will produce better video footage, using the right video editing software will produce a better final result.

Eoin is an award-winning Film Maker and Creative Director of Kartoffel Films, a video production agency based in London. With over 22 years? experience in the sector, Eoin oversees all of Kartoffels? films from concept through to production. Over the past eight years, Kartoffel has produced over 1000 films and animations for the UK and international markets.?

10 benefits of using video in training and development

Undeniably, companies and organizations are in a competitive climate for hiring the right talent and having a powerful training and development program is essential. 

A study has shown that 80% of learning and development professionals admit that developing new and existing hires should be a priority for the executive team. But due to limited budgets and small teams, it becomes a challenge to most learning and development professionals. In this article, you will learn the benefits of using video in training and development.

An excellent way to onboard employees in an engaging way is to host onboarding webinars. By using webinar software, you can trigger in-platform interactions to create a fun and engaging experience, which will be much more memorable.

A report by Ninja Essays showed that video is a powerful and effective way to pass educational, informative, and business information at a lower cost. It is also a way to develop your team.

For that reason, companies and businesses should strive to create more training videos.

Read on to learn the benefits of using video.

1. Saves money and resources

A study has shown that 85% of every dollar spent on instructor-based training is spent conveying it.

Instructor-based training is time-consuming and consumes a lot of money and resources which is spent on travel instead of delivering the training.

When it comes to video training, no money is spent to pay someone to train employees. Since the video is recorded, you just need a venue where your employees can watch and listen to the video and that’s all. 

In fact, there are no travel costs incurred since video can be shared over the internet. Employees can watch the training video while sited in their desks.

Another benefit of using video in training and development is that you incur a one-time cost to pay for a source and you will use it to create your videos for a long period of time.

2. Video is flexible

The benefits of videos are that you can customize them the way you want. You can tailor them to your organization’s training program. The flexibility of videos makes them useful when you want to add more concepts.

That means you can use videos to train your team on anything and also hire new talents.

Video is for everyone. According to research conducted by employee training experts at AssignmentHelper.com.au, different people learn and absorb information differently. For instance, there are people who can absorb information by listening and there are others who can grasp information by watching. Video accommodates all these people.

Also, there are plenty of styles you can use to deliver information when it comes to video. For instance, you can use animation videos, live-action, and more. All this is meant to convey information in a way that employees find it engaging and interesting.For employee training and development, video can be used for several purposes including:

  • Launching new products or services
  • Explaining a new software
  • Hiring new employees
  • Boosting customer support skills

3. Videos engage better

The video was introduced for entertainment purposes and since then, it has killed radio. In fact, they say “why to read the book when you can watch the movie?”

Videos offer better engagement. Research by Forrester shows that employees and the HR system will feel better watching a video by to 75% than read emails or web articles.

In short, if you want your employees to enjoy the training, you must make it engaging and interesting, and that’s exactly what videos can do. Videos attract attention and retain it more than documents and lectures.

4. Increased information retention

Usually, companies invest in training their employees so that they can keep what they have learned and use it now and later. Regrettably, 7 days after the training session, employees will have forgotten 65% of what was covered in the training; a study has shown. 

In fact, after 6 months, employees will have forgotten 90% of the material covered.

But when you include visuals in training sessions, the retention rate goes higher up to 65%. 

That means people can remember what they learned through a video than other training materials such as text files, documents, and web articles. And given that people will remember 20% of what they read and 80% of what they watch, according to Assignment Masters.

5. Video can be used anytime everywhere

Ever heard employee trainers complain that they have a schedule conflict, especially when they have a new class to train? This is a situation most companies and organizations find themselves in all the time.

It gets better.

Trainers can record videos during a training session and then make the video available to employees whenever they have the time to watch the training sessions. In fact, trainers can upload the videos to their company’s websites so that employees can access them anytime anywhere.

6. Video is accessible

 Just imagine how difficult it can be to get your team together at the same time and venue, particularly when you have more than 100 employees. It becomes a challenge to trainers, especially when it comes to instructor-based training sessions.

In addition, it can be costly for your employees located in another country to attend the training sessions. Distributing the training materials can also be hard because not all people can understand by reading- some people must be lectured to understand a concept so even if you distribute the learning materials, only a few will understand what is covered. In fact, the chances that some employees will miss something during the training are high when training a large group. That means not all the information delivered will reach your employees. And that’s just time and money wasted delivering something that won’t help.

Videos can be accessed anytime everywhere. An employee will just hit “play”, sit back and watch the training session at the comfort of their desks.

7. Videos can be shared easily

Apart from being easy to deliver, videos can be shared easily. Given that videos are engaging, entertaining and useful, people will share and reshare them with friends and colleagues. That means, they will reach employees and people outside the company. And chances are they will help many in the long run.

8. Videos boost work productivity

Traditional methods of employee training involve taking employees out of their workplaces for a long-winded presentation that can take the whole day. That means the tasks that were to be accomplished on that day will go unattended.

Using video in training and development, your employees don’t have to be at the venue of the training session. In fact, they can watch the video whenever they are free, meaning no work time is wasted.

9. Information is absorbed equally

Figure out this: Suppose you have a big team, you will have to divide your training session into groups. And give each group a specific date to attend the training. Now, for instance, you send the first group for classroom training on Monday and the other group on Tuesday, these two groups will not get the same training experience.

The first group could be having weekend hangovers and that means, they will not get anything from the training. Equally, the second team for Tuesday could have a different trainer or a situation might occur that could distract the training session. And the list of problems goes on and on.

With video, employees get the same training experience. You just need to create a comprehensive video that covers everything you want them to learn.

10. Videos offer a better way to explain what the company does

Let’s say, for instance, you’ve landed on the “About us” section of a company’s website and you are welcomed by a long page of text, explaining the company and what it does. On another website, on the “About us” section, you are welcomed by an interesting video, explaining what the company does, showing behind-the-scenes of the particular company. Which website do you think will help people understand more about a company?

Of course, it’s the one with a video on their “About us” section.

Equally, if you are training your teams about how to use a system you use in your company or you are teaching them about your products or services, video can be one of the effective ways to do it.

You could create an explainer video showing how to use your company’s software and tools.

Final thoughts

With video you can measure the effectiveness 

Traditional methods used in training and development are hard to measure the effectiveness of the training. For instance, you may have a successful training session with your team but in the end, you aren’t sure whether they have understood or read the training materials.

It’s just not easy to measure the effectiveness of the training!

With video, it’s easier to measure the effectiveness of the training. For instance, you can tell whether people are engaging with your videos on YouTube by checking on the number of viewers, shares, and comments the video has.

And if you create an engaging training video, you can know whether your employees are engaging with your training or not.

What’s next?

Having known the benefits of using video in training and development, you are perhaps excited to start creating yours now.

Stop and think about these three things:

  • Choose a suitable style for your company
  • Decide what to focus on
  • Understand what makes a good training video.

You’re ready to go!

Create your own training videos now

8 Excellent Reasons To Use Explainer Videos For Your Business

Visual appeal, richness, conciseness, and affordability – these are the incredible qualities that explainer videos have to offer a business. The explosion of explainer videos in recent years, with 39% of people wanting to see more explainer videos from brands, is no accident. Most users are visual learners and have short attention spans, making it one of the best ways to get your message across, no matter whether it is technical or otherwise complex. And even following some quick tips can make the whole process as easy as possible. In fact, explainer videos transform the brand message into an easy-to-digest and enjoyable format.?

Here are some excellent reasons why we think explainer videos deserve a place in the minds of brands.

1. Present your Brand Message Concisely

Let?s face it. Brand messages are often not apparent to the audience at first blush. Presenting the brand message through content or text can be inefficient given the web user typically has a short attention span and is, moreover, primarily a visual learner. People, on an average, respond better to information that is seen and heard vis-a-vis that which is read.?

And explainer videos do just this! By highlighting the important details in a concise manner and presenting information in a visually engaging format, they ensure information transmission, retention, and recall in the most efficient manner possible.?

2. Build a Better Connection with Your Target Audience

The explosion of video content in recent times stands testament to the effectiveness of videos in conveying information and building engagement and connect with the target audience. Videos have been shown to generate empathy for the product and interest in it apart from increasing the relatability of the product through visually engaging material. All these feed into the perceived authenticity of the offering which, ultimately, aids sales.

3. Increase Conversion Rates

Explainer videos are nothing short of a weapon in one?s conversion arsenal. They have the ability to grab audience attention and make them care about the business. In fact, 64% to 85% of explainer video viewers are likely to purchase the product showcased. They do this by ensuring a great user experience and generating engagement.

Explainer videos can boost conversion rates by as much as 80%. They also serve to keep the conversion funnel simple and cut through the clutter that can be created by multiple assets on the website in no more than a few seconds!

4. Showcase Brand Personality Effectively

Given the captive audience on a website, one has total control over how one portrays their brand. Explainer videos help one showcase the brand?s personality effectively to the target audience using the visual methods they employ and allow the brand to be perceived in the best possible light.

Introduce the brand, humanize it, and help audiences build trust in the brand using explainer videos. For example, if one caters to a B2B audience, it can be an effective method to use buyer personas donned in corporate suits in the explainer video.

5. Improve Brand Recall

Explainer videos, by their very nature, use the power of storytelling to build a strong relationship with the audience. This, in turn, results in brand recall long after the video has been consumed.

Stories are a powerful medium to let potential customers know that the business understands their struggles and can help them overcome them. And explainer videos use stories effectively to help build a positive perception of the brand and, just as importantly, retain them. Take animated explainer videos, for instance. They use the nostalgia associated with cartoons to generate positive emotions towards the brand, which is, essentially, half the battle won!

6. Improve Search Engine Rankings

Videos are found in the 70% of the top 100 search engine results as they increase dwell time – the amount of time a user spends on a website. This is a ranking factor at Google, one that explainer videos help boost considerably by hooking visitors! Also, video thumbnails generate far more clicks from users than text links.

The fact that Google owns YouTube is possibly playing a part here! YouTube itself is the second largest search engine around, and with explainer videos, the brand gets to be on it which then allows it to be found by more users. Allowing the brand to be found on YouTube or Vimeo has the potential to generate plenty of inbounds links, too, for the brand.?

7. Generate a Great ROI

Given ROI is the key metric every business worries about, this alone should give you enough reason to opt for explainer videos! Over half of the businesses out there say that video is perceived to be the type of content that generates the highest ROI.

Video content is also great for repurposing, for instance, into GIFs for Twitter or simple DIY videos for Instagram. One could also reshuffle them to create content with a different flavor. All this means their shelf-life is effectively extended. So, with explainer videos, one can rest assured that the money spend will find its way back in just a few months? time, no longer, and then it?s a profit all the way!??

8. Easily Share the Content via Email or Social Media

Explainer videos offer a great way to share the brand?s content. Consider this: the simple inclusion of the word ?video? in the subject line can hike up open rates by 19% and click-through rate by 65%.

As for social media, one just needs to train their eyes on Facebook to see the success of video content. It becomes immediately clear that being able to share video content easily on platforms such as Facebook or Facebook-owned Instagram comes as a huge benefit to brands using explainer videos. Convinced that explainer videos are worth your while??

If you?re looking for some inspiration to make one of your own, here are 5 great examples of explainer videos you?d love.

5 of the Best Examples of Explainer Videos – Explained!


A search platform providing business-related information on Italian and British companies, Atoka uses a minute-long explainer video that begins by making the company?s raison d?etre and target audience clear to viewers – being at the top of one?s data game is of crucial importance to sales and marketing professionals.?

This is followed by a clear explanation of the functionalities and features of the platform even as the maintenance of a continuous focus on increasing the productivity and efficiency of one?s organization drives home the point effectively. Supported by on-point graphics and animation that relentlessly continues to make its point, Atoka takes it away with this explainer video!


Using uniquely crafted 2D characters, Headspace sells meditation to viewers in a simple and effective manner. Frequent changes in the tone and volume of music highlight the changing focus of the video and gently nudge viewers to pay attention to the changing narrative. This happens even as the videos show similarly crafted but a wide variety of characters that render the video similar in visual tone but simultaneously also highly engaging.


Mesosphere – a data center management system breaks down complex functionalities into simplified, easily digestible pieces of information using an isometric animated video. Simple object animation and subtle colors come together to visualize a complex business in an easily understandable manner while the music supports the cause by being minimalistic yet intriguing in itself. A simple, explanatory script renders the video easy-to-follow while graphics that reflect the colors of the brand renders it easy on the eye.


Parkbench – a B2B company – uses this explainer video to make clear its business to viewers. A video that completely does away with music and focuses on visuals and the script to get its point across, this one uses visuals that are almost always in blue monochrome to convey information. Its engagement quotient is further heightened using a crystal clear voiceover that comes across as simple and straightforward due to the absence of background music.?


This 2-minute long explainer video for Slack – a messaging service for businesses – makes clever use of 2D motion graphics that include elements from the logo to make the business come alive for viewers. A comprehensive problem-solution breakdown of the script further clarifies the applications of the service for the audience, resulting in an engaging experience. Further, music that?s minimal and intriguing at the same time moves the script forward.

Depending on the budget, one could use an online video maker or approach a video production agency to create a custom video for one?s brand.? As far as online video makers go, we recommend Moovly, an altogether excellent online video editor and video maker for small-medium businesses, large enterprises, and education.?

Wrapping Up

Explainer videos allow brands to increase brand awareness, improve conversions, earn inbound links, and educate the target audience – all in one move. Thus, explainer videos, by their very nature, help you accomplish multiple marketing goals – in under two minutes.

So, do your brand a huge favor and get an explainer video for it today!

Koushik Marka is the founder and CEO of Studiotale, a video production company. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and vector illustration. When he is not working, he loves playing video games and traveling.

We use cookies to personalize our website and offering to your interests and for measurement and analytics purposes. By using our website and our products, you agree to our use of cookies. Learn more about our cookie policy here.