Business

6 Video Marketing Trends to Watch in 2019

Dec 13, 2018


In 2019, video marketing is no longer an option:

81% of businesses use video as a marketing tool, 85% of all internet traffic in the US will be made by online videos by 2020, and 90% of customers claim videos help them make purchase decisions.

It’s no wonder companies plan to continue using video marketing. But what makes your content any different from the millions of other videos craving for the attention of internet users?

Keeping up with trends is an actionable way to grab your audience’s attention and hold it. If you want to jump the gun and beef your video marketing strategy up for 2019, you need to adopt current trends customers will love.

To make the most out of video-based content, pay attention to top 6 video marketing trends that will take 2019 by storm:

1. Authenticity is a Key

If you can’t afford to create video ads, don’t be upset. Although average budgets for a single commercial range from $450,000 to more than $1 million, there’s no need to spend big bucks to attract your audience attention. You can take a look at easy-to-use solutions like Moovly that will help you to make professional-looking videos in no time and with barely any costs involved.

In 2019, customers crave authenticity more than ever, according to Forbes. To create genuine videos, it’s enough to take out your phone and go live on social media or take your users behind the scenes. Moreover, people spend more than 3x more time watching a Facebook Live video than a video that’s no longer live.

Still, not convinced? Two main reasons to stay authentic:

  1. Gain customer trust and loyalty.
  2. Save time on video creation.

2. Storytelling Hooks the Audience

To get results with your video marketing, you need to know how to hook the audience, and storytelling is a must these days.

In fact, 92% of customers want brands to make ads feel like a story. Moreover, telling your brand story well, you get a chance to increase the value of a product or service by over 20 times. Not only will storytelling hook your customers, but it will also humanize your brand.

Obviously, there’s no one-size-fits-all method to create stories that cause a buzz around your brand. However, being creative is a proven way to experiment and find out what works well for your brand. For example, McDonald’s knows the art of stories that sell, so its videos bring thousands of views within a short period of time.

Credits: YouTube

3. Short-Lived Video Content

Looking back at 2013, when Snapchat launched short-lived Stories, no one could have predicted the rise of so-called ephemeral content that lasts for 24 hours only.

Over the last five years, the situation has significantly changed: now it’s even possible to increase sales with ephemeral video content. Why bother? Instagram stories have increased the time spent on the platform from 15 to 32 minutes a day and 82% of brand audiences prefer live video from a brand to social posts.

No matter what form of short-lived video content you choose, whether Instagram Stories or LiveStream, it’s a great way to use the fear of missing out (FOMO) to attract more viewers in short period of time.

4. Educational and How-to Product Videos

A recent Unbounce report says that using a video on landing pages can increase conversion by 80%, so 60% of businesses jump on the bandwagon to get these results.

However, uploading a video isn’t enough: you need to understand what type of video you should post on a landing page to cause a buzz.

Since most people don’t know anything about your product, you need to give them a reason to choose you. It’s harsh but true: people don’t care about your product until it can solve their problems. To grab the audience’s attention, you need to build a need for your product, and using how-to videos is a proven way to hint at what potential customers can get with your help.

Moreover, WordStream has mentioned that a third of online activity is spent watching videos, so educational and how-to product videos can engage visitors and build loyalty toward your company. Although dealing with video creation can be daunting, you can always rely on Moovly to create remarkable marketing videos.

5. The Rise of Vertical Video & IGTV

According to eMarketer, 78.4% of digital video viewers use smartphones to watch videos. Nowadays, there are 270 million mobile phone users in the United States and 94% of the time we hold our phones vertically, so the vertical video is on its rise. For brands, it means the demand for vertical video to meet customers’ needs.

Since Instagram knows businesses want to satisfy their customers’ needs, it’s no wonder IGTV, a long-form in-app video hub, was launched. With IGTV, brands can upload videos that last up to 60 minutes, so there’s no need to use both channels, Instagram and Youtube, to achieve marketing goals.

While small businesses don’t hasten to use this feature, big docs like MAC Cosmetics dive into IGTV to engage users and build brand awareness.

Credits: Instagram

6. Collaboration with Influencers

An influencer marketing survey by Collective Bias has revealed that the peer recommendations affect 70% of millennial consumers when it comes to making purchase decisions. Plus, three-quarters of consumers trust opinions they find on social media. When you collaborate with influencers, you kill two birds with one stone: give your customer a reason to trust your brand and enter an already-established community of the featured opinion leader.

Here’s an example from Ninja Coffee in partnership with Sofia Vergara. Whether you like Vergara or not, featuring the celebrity shows that the company’s revenue is enough to afford to collaborate with big stars, so it builds trust and loyalty toward the brand.

In a Word

Without a doubt, video marketing helps to showcase your product, drive website traffic, and engage your potential customers in an interesting and funny way. It’s a powerful marketing tool you can’t afford to miss out. And to stand out from the crowd of marketers who produce tons of video content, it’s important to give customers what they love, so you need to know and use video marketing trends.

Since 2019 is drawing closer, it’s high time to start your new video marketing campaign and get brilliant results.

Hugh Beaulac is a content manager and strategist behind MC2 Bid4Papers who also contributes to different websites as a guest blogger. With 5+ years experience in the digital marketing, Hugh believes that business strategies must constantly change, so he keeps an eye on current trends.

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