Business

The Use of Video in Internal Communications


When you think of videos, external communication immediately comes to mind. Most brands use videos for branding and to spread their message to the world. However, videos became quite a global communication method. This means they are also now used for internal communications and training.

In this article, we explore some of the fundamental benefits that a user can have when it comes to video in internal communications. We look at how you can make a video yourself, and how it can improve productivity without you actually putting in too much effort, aside from actually quickly making the video itself.

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While largely used for B2B and B2C communications, videos have become excellent tools for conveying information internally as they are easy to produce and tap into the strong visual learning centers of employees. With their unique ability to marry words and visuals, videos can be used in a number of spheres to revitalize communication systems in the business environment.

The Main Reason To Use Videos For Internal Communications

There is a multitude of different reasons why you can use videos for internal communications.

These stem from simple messages to updates about the business that everyone needs to know. It is also easier for people to follow video instructions (as you might have seen many people do when they are looking to do something and they use YouTube).

Here are a couple of the main reasons why you should use video in internal communications:

Easy to Distribute

Compared to the standard email that might be a drag when it comes to typing, videos are much easier to distribute.

Instead of spending hours, typing your email with limited character and making grammar mistakes that could give people the wrong idea, videos can allow you to directly communicate your message.

No Miscommunication

As it was mentioned, miscommunication can definitely hurt your organization, and it is really frustrating to constantly explain what you meant with your emails.

Videos will give the recipient direct access to the explanation, creating a sense of personal communication. This can be much more influential than a simple email.

Time Management

Whilst typing one email is simple, it is not always the best way to go when you have multiple messages that need to be sent out. Most of the times people won’t be able to emphasize every point in the emails and this could lead to things being left out.

When creating videos, you can create multiple detailed short snippets that will highlight every point that needs to be made.

The Visual Aspect

According to studies, 65% of the world population are classified as visual learners, which means that they respond much better to visual cues.

Explaining something over email does not stimulate the visual aspect of an individual. You might have also heard the expression that people actually learn much better when they can see what is expected of them.

Save Costs

Lastly, the use of video in internal communications is one of the best ways that can actually help you save some costs in the company.

Instead of hiring an expensive teacher or someone else that will convey messages, you can simply make use of new technology to make all of this possible.

With video content, your employees will be up-to-date on everything new much quicker. It is just a simple matter of watching a video.

How Videos Can Help You With New Employees

Occasionally, we all add a new worker to the job force, and sometimes this means people with limited experience or no experience at all.

It can be frustrating to teach a new employee everything that is expected from them when you don’t have a hands-on approach or if you might be out of town for a while.

Let’s see how videos can help make it easier when it comes to communications:

Onboarding

Once you bring someone on board, they might be left out a little, and if there is no one to actually guide them through the company processes, you might have a few mistakes on your hands.

Videos can help you bring someone onboard and guide them every step of the way.

If you are sending videos to the majority of the organization, they can simply fall in and also receive direct videos from you.

Training On The Go

We all have mobile devices or tablets in the modern era, and with Wi-Fi access being rampant, there is no real excuse for anyone not to have an internet connection.

If you create detailed training videos, you can send them out in bulk and even share them with a new worker in the organization structure.

As it was mentioned, instead of typing email instructions, you can now stimulate the visual aspect of the individuals to help them gain a better understanding of the business and grasp the concept faster. If someone does forget the instructions, the videos are saved, and it is easy to refer back to them.

Continuous Learning and Development

No matter which industry you are working in, times will change, and you need to move with them or be left behind. If you are in the tech industry, it can change rapidly and every day, leaving you a few steps behind before you know it.

Much like the training, you can constantly have your Learning & Development department create videos that will help them develop.

Explainer videos are generally the best for these types of tasks, and your employees can now easily find a way to access the videos, as well as continuously see what is the new plan of action. Since you can send them daily new videos of updates, they will constantly be flowing with the market and improving the quality of their production or work.

Types of Videos to use in Internal Communications

Having seen how beneficial videos can be for your organization, you might also be wondering which kind of videos you can make online.

We have a complete list of excellent videos that you can easily make with Moovly, drag-and-drop online video editor and video maker, that could potentially change the way you run your organization, as well as improve the overall productivity. Plus, it’s convenient, easy, and cost-efficient. 

Animated Videos

Animated video content is one of the best ways to get your message across, especially when you have a lot of complex information that should be presented in a more engaging way.

It is much easier to give someone a visual representation when you have a bucket load of information, especially when trying to convey some sort of a concept to your employee. Platforms like iMovie or Moovly will add great flair to your animated videos. 

Explainer Videos

Explainer videos seem to be tougher to design, but not anymore. Now, it can be done in a couple of minutes through online video makers like Moovly. 

No longer do you need to deal with any potential miscommunications. You can also update the video if you feel the need to change any of the steps. 

Video Presentations

You can use video presentations to help your team to be updated on any of the aspects of the business.

You can set up presentations to help them understand a little more of what is going on. Presentations can also be used as an intricate briefing or tour of the organization.

Whiteboard Animated Videos

Much like the presentation and the animation videos, the whiteboard animation is an excellent educational tool that is used for training. Instead of physically being present and setting up your very own whiteboard presentation, you do this with a video and have your message and training sent to everyone.

Workshops and training seminars are extremely expensive, and you need to charge your clientele or employees a fee to make it viable. However, with a presentation, you can simply share it with your organization. Since they all have mobile devices, it can be viewed remotely without any issues.

Final Take on Video for Internal Communications

We hope that you have now seen the importance of video communication and how much of a difference it can make in your organization. It can definitely boost productivity, as well as boost confidence with employees having clear and concise instructions, especially when they need to learn something new.

Moovly is one of the best ways to get all this done at an affordable price. It is easy and simple to get started with, making it possible for beginners to start building professional-looking videos for internal communications. Register now to see how much easier you can communicate internally.

This article has been created in collaboration with TechiesPad.com

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