Business

Why Good Video Editing Software is Crucial to Your Video Marketing


Video marketing has never been more important for businesses of all sizes.

While text and images will always play a role in marketing, video is where it’s happening right now — and you want to make sure you are getting in on the action.

 Just take a look at these stats:

But here’s the thing about video marketing:

While you can shoot pretty good videos with a smartphone these days, creating a regular supply of engaging videos for different purposes (explainer videos, training videos, whiteboard videos, promotional videos, etc) remains a big challenge.

That’s especially true for smaller businesses with smaller budgets.

So what can marketers with limited budgets do?

Many of the video marketing challenges faced by businesses are solved by using high-quality video editing software.

Here we look at why good video editing software makes such a difference if you really want to make a splash with your video marketing in 2019.

1. Save Time & Boost Production

Here’s how it usually goes:

  • You spend hours (or weeks) creating your video and making sure it’s just right.
  • You spend endless late nights editing it until it’s perfect.
  • Finally, you release it to the world … 
  • … and you get a handful of likes and shares before it is quickly forgotten.

The problem is, it’s often difficult to tell which videos are going to be a hit and which ones will be ignored.

When you publish a video (whether that’s an explainer video, promotional video, or something else) and it doesn’t get the results you were hoping for, you need to create another video—fast.

But the thought of going to all that work again? It’s enough to put you off video marketing entirely.

While huge companies with massive budgets may be able to spend hundreds of hours on flashy marketing videos, the challenge for small businesses comes in producing a consistent stream of videos that generate engagement.

And that’s where good video software can make a huge difference.

Take Moovly.

The way Moovly is set up makes the process of creating professional videos super easy.

It provides:

  • Set templates to get you started
  • Drag-and-drop functionality
  • Over a million items ready to use
  • Video backgrounds

Once you know your way around, you can create a video in minutes.

The “Clips” feature is a good example of how easy it makes the video-creation process.

These are pre-built media objects that are already animated. You can drag them into your video and then edit them and combine them with other elements quickly and easily, building new content that looks amazing—fast.

You can even create your own templates and reuse them. Once you’re happy, you’ve got something you can use time and time again to create similar videos, without wasting any time.

To save even more time, you can even publish new videos directly to social media in a few clicks. That way, you can get them where they will be seen by your audience straight away.

What that means is:

Once you have made your first video, you’ll be able to make another and another without spending weeks over every single video.

And the more video content you produce, the more content you can test. That means over time you can find out which videos work best for your audience.

2. Save Money

Creating videos the old way can be expensive. Firstly, you will need to buy expensive equipment, hire a professional videographer as well as a professional editor. It all adds up!

But the things you can now do on your own—with nothing more than a computer and the right video editing software—are amazing.

At Moovly, you don’t need to hire anyone to help you.

The video editor is based on HTML5, making it a powerful editor that works seamlessly on all browsers. No need to fuss about with plug-ins and no need to download anything. You don’t need to install a thing.

It’s foolproof.

It also comes with over a million royalty-free media objects including:

  • Stock videos & images
  • Motion graphics
  • Music
  • Illustrations

That means you don’t need to spend any more money on content because most of what you’re going to need is already there. So you can combine them with your own media and make your videos look professional in no time. Professional use of video is also a great way to grow your social media following.

If you’re running a small business and you’re serious about video marketing, you’ll know how important it is to have professional-looking videos. But hiring professionals to create videos for you every week can be expensive.

Good video-editing software could be the answer.

3. Create Videos That Stand Out

Perhaps the most important factor of all in successful video marketing is this:

You have to create videos that people actually want to watch.

Yes, video marketing can be an amazing marketing strategy. But this is no secret, and now everyone wants to get in on the action.

As such, there are a lot of videos being produced, and it’s harder than ever to get your videos noticed.

You need to create lots of videos regularly—we’ve already been over that.

But you also need your videos to be different, unique, to stand out from the crowd. They need to look professional and attractive while telling a story.

That’s no easy feat.

This is another one of the areas where Moovly excels. While making it remarkably easy to create videos, it also goes way beyond the basics, providing a much deeper level of customization than you would get with many other editors.

Animations are one area where you can clearly see this.

You can create genuinely high-quality animations in seconds using nothing more complex than drag-and-drop.

You can even add voice-overs to bring your animated characters to life.

And to make sure the final result is as good as possible, you can ensure your audience watches your videos in HD 1080p too.

It goes beyond being a simple editor, and you’ll realize you’ve got something much closer to professional editing software used by the pros—but for a much smaller investment!

The animations, the special effects, and the ease of use—there is so much you can do to make your videos stand out. This doesn’t just make them professional, it also makes them fun, exciting, and engaging.

That’s perfect if you want to create a regular supply of videos that stand out and get noticed.

Final Thoughts

Take Your Video Marketing to New Heights

Video marketing is here to stay, and smart businesses are taking full advantage of it.

But like with anything, just doing video marketing is not enough—you have to excel if you want to take full advantage of it.

If you’re serious about video marketing, make sure you use the right tools. Just like using the right camera will produce better video footage, using the right video editing software will produce a better final result.

Eoin Dowdall, Creative Director – Kartoffel Films

Eoin is an award-winning Film Maker and Creative Director of Kartoffel Films, a video production agency based in London. With over 22 years’ experience in the sector, Eoin oversees all of Kartoffels’ films from concept through to production. Over the past eight years, Kartoffel has produced over 1000 films and animations for the UK and international markets. 

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