How to make an explainer animation video

Are you looking to create an awesome explainer video? One that will educate, engage and excite your viewers? Well, you have come to the right place. Here at Moovly, we are big fans of explainer videos and have put together this blog to help you create your perfect video animation!

Want to create your animated explainer video right now? Just sign up here for free and get started on your video. It couldn't be easier!

What is an explainer video?

Explainer videos are typically short videos that explain a company's story or products/ services. Although you can find various explainer videos created from digital drawings, hand drawings or live action, the majority of explainer videos tend to be animated. 

Explainer videos usually have one purpose; to demonstrate what you offer or who you are in a straightforward and efficient manner. Check out this animated explainer video below which explains the water cycle.


Why your business needs an explainer video

Before we show you just how you can make your animated explainer video, we need to tell you why exactly your business needs one. Explainer videos have blossomed in the past couple of years, due to the affordability of creating the video and the effectiveness in growing a business. 

1) Increase conversion rate

More often than not, having an explainer video on a company's landing page can help increase conversion from that page. Almost a third of the viewers will click to watch the video, and almost half will continue watching the explainer video till the end. Did you know that 85% of people are more likely to buy a product once they see an explainer video? 

2) Better Google rank

Website’s that contain just text and images can sometimes scare customers away. Customers want to understand what you do in an efficient way and proceed from there. Google will rank your website higher when you have a video attached. In fact, your website is 53x more likely to rank on Google first page if you have a video.

Step 1: Write a Killer Script

A great script is the backbone of any explainer video. After all, an explainer video is a summarized video on how your brand, product or service works. Your animated video script needs to explain in a way that is easy to understand. The hard part is keeping your script as brief and informative as possible.

Start by brainstorming. We suggest making a creative brief, which will help identify who your audience is, the goals of your explainer video and what you want the key takeaway to be.  Check out our previous blog to find out how to write a killer script.

As a rough guide, if your explainer video is 30 seconds, aim to have 85 words. If your video is 60 seconds have 160 words and if 90 seconds have no more than 230 words.


Step 2: Choose and animation style

Choosing an animation style goes further than just deciding how you want your explainer video to look. In essence, selecting an animation style can set the right tone throughout your video. At Moovly, we have four animation styles that you can use for your explainer video.

Doodle Marker Style: Similar to whiteboard animations, the Doodle Marker Style is a popular style for explainer videos. This style conveys a professional yet friendly look and is one of the most eye-catching forms of explainers.

Infographic style: Another explainer video favorite is the Infographic Style, which is the style used in the Moovly video above. Infographic styles usually give off a more professional and corporate feel than the other styles.

Colorful Cartoon Style: Friendly, fun and bright! Yep, the Colorful Cartoon style can just about put a smile on anyone's face when done right. 

Paper Cut-out Style: Less common, but nonetheless still awesome is the Paper Cut-out Style. This crafty style can transform any explainer video into a creative masterpiece! 

Step 3: create your animations

Time to create your explainer animations. Unlike in other animated videos, explainer videos tend to follow a “less is better” approach. When explaining your product, service or brand, you really want to project your information in a simple, friendly and a memorable way. Having various animations, jumping from all four corners on your screen can actually be more damaging and distract the viewers from your message. As a general rule, keep your animations simple, clever and fun! 

Step 4: record your voice over

Once you have all your animations in place, the next step is to add any voiceover and music tracks to your video. For those of you looking to add a voice over, make sure the quality of your recorded work sounds professional. When speaking, make sure that the script is read in a clear and steady manner.

Adding music can be a tricky task. What music track compliments your business? What song is going to set the mood? Not to worry, check out our previous blog which will help you identify the right track for your explainer video! 

Of course, you need to to have a platform to create your explainer video. That's where Moovly comes in. You can sign up here for free and get started on your free animated explainer video right away.