Video marketing is currently taking the digital world by storm. Online videos are quickly becoming the largest and most effective tool for displaying information and entertaining content. According to Cisco, by 2017 video will make up for 69% of all consumer internet traffic.
But do the benefits of developing and executing a video marketing campaign exceed the amount of effort needed to succeed?
To put it simply, Yes!
If you’re thinking about trying out video marketing or if you're looking to convince your marketing team to use video, then this blog is definitely for you!
1. Customers love watching videos
Why exactly do the majority of people prefer watching videos over reading an extensive amount of text? Its simple. Videos have the ability to convey a vast amount of information in a quick and friendly manner. Youtube has over 4 billion video views per day and is currently the second largest search engine, after Google. In 2015, online videos accounted for 55% of all mobile traffic and is forecasted to rise to 75% by 2020. If you thought the majority of online video views are just of cute puppies or awesome stunts, then think again. Video marketing is a major phenomenon and will only get bigger!
2. Search engines love video
It's not just customers that love videos, search engines are big admirers too. Did you know that you are 53x more likely show up on page 1 of Google if you have a video embedded on your website? Ever since Google purchased Youtube, there has been a significant increase on how videos can affect your search engine rank. This means that if Google or other search engines see your page with a video it considers it relevant! How about making your own free animated video right now!
3. Video builds trust
Having a video helps puts a face and personality behind your brand and creates that personal connection with your audience. 57% of consumers have said that watching videos gave them more confidence to purchase online. Video marketing campaigns can captivate and influence your audience by using emotions to connect their heart and brain to put trust in your brand. To put things into perspective, the average time users spend on a text only website is 57 seconds, compared to the 6 minutes spent on a website with video.
4. Video marketing and email go hand in hand
With marketers on the constant lookout for ways to increase email click through rates and improve email engagement, video marketing may just be the definite answer. By embedding a video in your email, it increases the open rates by 5.6% and increases the click through rates by 96%. Video tracking allows you to see who actually opened the video, who finished it and who replayed it. Having such information gives you a greater audience understanding and insight to prepare for your next campaign. Make your own animated video now for free and see if your stats change for the better!
Having an appropriate video marketing strategy in place can clearly benefit your business and distance yourself from your closest competitors. To get started on your video campaign, you can sign up here to enjoy your free licence. If you're new to online videos and animations, why not check out one of our webinars here which will give you an even better understanding to create a winning video campaign.