Examples of the best explainer videos online

Picture this: someone hands you a cheque for 48 million dollars. They tell you the money is all yours if you can do one thing: convince them why they need your product or service.

Could you do it?

Perhaps not on the spot, but with a little bit of preparation, why not? Because that’s exactly what Dropbox did. They created an explainer video showcasing their product, resulting in a cool 48 million dollars of additional revenue.

What are explainer videos?

Explainer videos are short-form videos—typically under three minutes—describing your product or service. But more importantly, they outline how your offerings will help your audience.

When done right, explainer videos can nudge people from “I’m not sure this is right for me” to “take my money!” just as Dropbox did.

Luckily, creating an explainer video is neither hard nor expensive. Today we’re showing you the best explainer video examples. You’ll also learn how to make your own explainer video for free.

Ready? Let’s go.

Best explainer video examples

The three popular types of explainer videos we’re going over today are:

  1. Animated explainer videos
  2. Whiteboard explainer videos
  3. Footage-based/documentary explainer videos

Seeing examples within these categories will help you determine which style suits your business best.

Best animated explainer videos

Animated explainer videos use animation—think cartoon, 3D, or claymation—to get the message across. 

With this type of explainer video, you don’t need to worry about renting fancy cameras and equipment to capture your content as everything is animated.

1. Cyclops

What makes this one of the best explainer videos is how Cyclops starts strong and offers plenty of information within the first 15-seconds. 

First, they list specific questions that retail shops might ask themselves, like who is visiting and how long people spend inside. By starting with these questions, viewers know right away that the video they’re watching is relevant to their struggles.

Second, they outline exactly what their product does, so viewers aren’t left wondering.

And last, they finish with a strong call-to-action (CTA) that explicitly tells viewers to request a demo or free trial. Ending your explainer video with a CTA is essential because it gives viewers clear direction of their next steps.

2. Enable

This animated explainer video starts by addressing the viewer’s pain point: finding conversations in your inbox (we can all relate).

Rather than put together a slideshow of photos sharing their software, Enable uses clever animation to show what their software looks like and how someone might use it to organize their messages.

They also use real-life examples to help their audience understand how Enable’s software can help their day-to-day activities and email management. Using examples helps viewers understand how your offerings can help them in various situations.

3. Visme

Visme’s entertaining explainer video starts by describing cloud-based software. For some, the idea of cloud-based software may be confusing. Combining visuals along with a simple voiceover makes this topic easy to understand. If your product or service is complex, consider doing something similar to help your audience understand.

Visme also squashes common objections from their audience by mentioning that no design skills are needed to create beautiful designs with their software. Think back to any objections you get from your own audience and address them in your explainer video like Visme.

Best whiteboard explainer videos

Unlike animated videos, whiteboard videos show hands drawing static images. They feature a blend between real people and animated characters and are strangely addicting to watch—which is why they’re so effective.

4. Banner Business Services

Commercial recycling might not be the most exciting topic, but through their whiteboard-style explainer video, Banner Business Services has created a captivating video.

What makes this one of the best explainer videos is how simplified Banner keeps the content. Notice how they don’t walk you through the nitty-gritty details of how they turn shredded paper into new paper? They know that’s not relevant information for their viewers. 

Instead, they provide a high-level overview of their service and share why businesses should consider using them. Consider doing something similar for your own explainer videos.

5. Intuit Quickbooks

Within the first two seconds of Intuit Quickbooks’s explainer video they address their audience’s most common objection: they think their business is too small for insurance.

Defusing objections—as we talked about earlier—is a smart move. It allows you to control the narrative around each objection. In the above explainer video, Intuit Quickbooks swiftly follows their objection with a cold hard stat to prove to viewers that no business is too small for insurance.

Good stats work because they’re unbiased. Consider adding stats in your own videos at times when you need to be extra convincing.

6. 9th Gear Technologies

Within the first two seconds of Intuit Quickbooks’s explainer video they address their audience’s most common objection: they think their business is too small for insurance.

Defusing objections—as we talked about earlier—is a smart move. It allows you to control the narrative around each objection. In the above explainer video, Intuit Quickbooks swiftly follows their objection with a cold hard stat to prove to viewers that no business is too small for insurance.

Good stats work because they’re unbiased. Consider adding stats in your own videos at times when you need to be extra convincing.

7. Winston Food Service

The best explainer videos get to the point right away by trimming unnecessary content and keeping the scripts as precise as possible. 

Winston Food Service does this perfectly. Their audience is people like restaurant owners, caterers, chefs, cafeterias, food trucks, and more. But rather than list the different professions, they describe their audience as people who “serve hot food to humans who eat with their mouths.” It’s clear and explicit! 

There’s no question whether you’re the intended target audience for their video. As you go through your own script, make sure every line is as concise as possible.

Best footage-based explainer videos

Footage-based explainer videos (a.k.a. documentary-style) use clips of real people. You can either hire actors for your video, or be the star of the show. We recommend the latter, since people want to see who is actually behind the brand.

8. SurferSEO

This explainer video uses a combination of screenshots and a talkinghead to show viewers how to use SurferSEO and why it’s an essential tool for content marketers. 

The best part about SurferSEO’s video is how simple it is. Notice how there’s no fancy effects? Explainer videos can still be effective even when they’re simple and to the point.

9. Oval

Another way to create footage-based explainer videos is by combining footage together with a voiceover, just like Oval did. 

With the footage, Oval paints a picture of what life looks like if you use their finance app, and with the voiceover, Oval describes the benefits of their product.

10. FiftyThree

This explainer video example uses music instead of talking to showcase the product—a stylus—being used in a variety of different scenarios. Viewers can see exactly how the product works and what it’s capable of: thin sketch lines, watercolor-like brushstrokes, erasing, and more. 

They’ve shot the entire video all without saying a word. Explainer videos without voiceovers or talking work best for well-known products. A stylus is nothing new, and most people can see what features it has without being explicitly told. If your audience understands your product or service easily, you can opt to go this route.

How to make a stand-out explainer video

Step 1: Choose your explainer video style

Using Moovly’s browser-based video maker, you can create your explainer video in different styles: animated, whiteboard, or footage-based/documentary. We have templates to kickstart your production process or start from scratch with your own ideas!

View examples made in Moovly

Moovly has lots of templates you can use to create your next explainer video

Step 2: Write your script and storyboard

Your script—the narration throughout your video—and your storyboard—which visuals happen when and where—are the backbone to your explainer video. Both pieces map out your video, so everyone involved in the creation process is on the same page. 

When writing the script, address your customers’ problem right away and showcase how your company can solve their problem.

Michal Suski, co-founder of SurferSEO, says that placing the Aha! moment at the front of your video is the key to creating the best explainer video for your company: 

“Make sure to put the Aha! moment in the prominent spot at the beginning, so you nail the problem for your potential customers right off the bat. This way you get them hooked and happy because they understood that they just found a hidden gem in less than 2 minutes.” – Michal Suski

After your script is complete, move on to your storyboard. Creating your storyboard after writing your script allows you to select the appropriate media during specific spots in your video.

For example, if you’re breaking down a complicated part of your product or service, it might make sense to complement the audio with footage of someone using your product. This way, your audience can see what’s happening.

Step 3: Create your explainer video

Video creation is arguably the most exciting part of making explainer videos. At this point, you get to watch your ideas come to life!

You can make explainer videos a few different ways:

  1. Hiring a video production company: this method is the most expensive costing thousands of dollars, but is suitable if you don’t have time for video production and want to hand off the entire project to someone else.
  2. Outsourcing video production to a freelancer: although less expensive than the previous option, this will still cost quite a bit, especially if you choose a high-quality freelancer.
  3. Do it yourself: keep your costs down and make a professional explainer video yourself. Using Moovly’s drag-and-drop editor, you can create explainer videos for free!

To create your free explainer video with Moovly, sign up for an account and head to your dashboard. Then click Create project.

A screenshot of Moovly’s dashboard with an arrow pointing to a “create project” button.

A screenshot of Moovly’s dashboard with an arrow pointing to a “create project” button.

Next, Moovly will ask if you want to start from scratch, use a template, or import a PowerPoint.

Three different ways you can create a video with Moovly.

Three different ways you can create a video with Moovly.

After selecting your option, you can go into Moovly’s intuitive drag-and-drop video editor and begin adding your footage/content.

A screenshot of Moovly’s video editor.

Three different ways you can create a video with Moovly.

With Moovly’s media library, you can use millions of stock photos and videos, motion graphics, illustrations, and audio clips. 

Moovly also has lots of great features like the ability to add voiceovers, turn text into voiceover, and automatically generate subtitles so a wide audience can enjoy your explainer videos.

Step 4: Upload and share your explainer video

After completing your explainer video, it’s time to publish your video and share it! Your explainer videos can go on:

  • Your homepage
  • Landing and sales pages
  • Product pages
  • Social media

And any other places where your audience will view them.

Create your first explainer video using Moovly

Effective explainer videos can be as intricate or as simple as you’d like. As you can see from our explainer video examples, there’s no “one-size-fits-all” approach for making a fantastic video. 

Whether you want to create a 2D animated video or feel like filming your own video content with your employees, Moovly’s video editor makes it easy to bring all your ideas to life.

Sign up for free and make the best explainer video using Moovly!

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up to at www.dananicoledesigns.com

A step by step guide on how to make an explainer video

Your business is finally starting to grow as more and more people follow you on social media and visit your website. But your sales growth is lagging. Shouldn’t all those extra people be buying your offerings?

As frustrating as it might seem, there’s an easy way to increase your conversions: explainer videos.

What are explainer videos?

Explainer videos are elevator pitches for your product that introduce your audience to your offerings and compel them to buy.

But with all the content you’ve already created—like blog posts, Instagram Reels, and other business videos—you might feel like an explainer video isn’t necessary. After all, can’t your audience get the information about your products from the content you’ve already published (and spent loads of time creating)?

Here’s the thing: your audience doesn’t have time to piece together content from your various platforms. They want a quick and concise way to learn about your offerings. And according to Google, potential buyers seek out videos to learn more about a product they want to buy. If you don’t have videos available, your potential customers won’t convert, and worse, they’ll give the sale to your competition.

Luckily, creating explainer videos that increase your sales is easy, and you can even make an explainer video for free!
Let’s learn how to make an explainer video for your business to drive sales and build your authority as a brand.

How to make an explainer video in 6 easy steps

Step 1: Choose your video style

You can’t start making your explainer video until you know what video style suits your brand. There are three main video styles to choose from:
  1. Cartoon/animated
  2. Whiteboard
  3. Documentary/footage
Your explainer video can be one style, or you can blend different styles together. Ultimately, the video style you choose depends on your brand and which one suits it. For example, if your brand is fun and bubbly, an animated explainer video might be the way to go. However, if you’re a luxury brand, a footage-based video may better align with your values.

Moovly’s explainer video software lets you make explainer videos for free in any style. We even have video templates to make video creation as straightforward as possible!

View examples made in Moovly

Moovly’s video templates give you a headstart on your explainer video production.

If you need some inspiration, check out our piece packed with explainer video examples to see each style in action. 

Step 2: Write your script

A good script is the foundation of your explainer video. But before jumping feet-first into writing your script, take a few moments to review or create your buyer persona, i.e., the semi-fictional character to whom you’re targeting your explainer videos.

Alina Clark, Co-Founder and Marketing Director of CocoDoc says that creating buyer personas before writing a script has helped them make their videos:

“Because video content is always targeted towards converting viewers to customers at some point, you always need to narrow down on your most likely buyer before even working on a script. Having a buyer persona is just like having a roadmap. It gives you pinpoint accuracy when writing a script.” -Alina Clark

Some basic information you need for your buyer persona is their:

  • Demographics
  • Interests
  • Behavioral traits
  • Motivators
  • Pain points

Gather this information by listening to past recorded calls, gathering input from team members who work closely with customers (like your sales team), and reading reviews customers left for you or your competitors.

After intimately understanding the audience for your video, begin writing your script. Here are some handy tips to keep in mind:

  • Keep it short and simple: most explainer videos are under three minutes. Cut irrelevant words and cull your best sentences, so your video only has what’s essential.

  • Frontload your explainer video with impactful info: according to Facebook, 65% of people who watch the first three seconds of a video will watch for at least ten seconds, and 45% will continue watching for 45-seconds. Your video must hook viewers right away, and critical info needs to be at the start of your video so those who don’t finish watching still get the main message.

  • Incorporate language your customers use: mirroring your customers’ language increases your conversion rate. Listen to your audience describe their pain points and use that same language in your video.

  • Remain conversational: scriptwriting differs from blog posts and other forms of writing. Write your scripts as you speak. Otherwise, they might come across as too scripted and formal. When reviewing your script, read it aloud to spot areas that don’t feel natural to say. If it helps, you can also use speech-to-text apps to “speak” your script rather than write it.

  • Follow the PAS framework: the PAS framework is a tried-and-true conversion copywriting technique that stands for problem, agitation, and solution. First, identify your viewers’ problem; in other words, what keeps them up at night? Next, agitate their problem and bring it to life through vivid descriptions by asking yourself how the problem makes your customers feel. Lastly, introduce your offering as the best solution.

  • Use second person language: avoid using first-person language like “I” and “we” when possible. Using “you” and “your” pulls your audience into the script and makes them feel part of the action. For example, instead of saying, “we make great widgets!” shift the perspective by saying, “you’ll love our great widgets!

Step 3: Create your storyboard

After polishing your script, you’re ready to start your storyboard, a.k.a. the blueprint for your explainer video. A storyboard tells you which graphics to use when and where during your video. It also contains other useful notes, like what is needed for each scene.

Search Google for “storyboard examples for videos” to get inspiration. Image source

All you need to create a storyboard is a good old pen and paper. And you don’t need to be a world-class artist to sketch out a storyboard. Stick-figure sketches with bullet point notes are more than enough to convey your ideas. If you feel like getting fancy, you can use a free storyboard software like Storyboarder.

Don’t stress about making it perfect; if you don’t consider yourself an artist, that’s fine. It’s just important to create a roadmap of what visuals you need, when, and where. 

Note instances where you want still shots, live-action shots, close-ups, long shots, or effects. Your storyboard helps all members of your team remain on the same page so production goes smoothly.

Step 4: Find or create media for your video

Armed with your script and storyboard, it’s time to (finally!) gather the content for your video. 

If you’re creating everything from scratch, this means filming and creating your scenes. However, if you aren’t creating content from scratch, you can use stock images, videos, graphics and cartoon illustrations, and music found in Moovly’s library.

Screenshot of the moovly library

Search through Moovly’s library to find cartoons, graphics, stock photos and videos, sounds, and more to add to your explainer videos.

Moovly has millions of free media at your disposal. Find exactly what you need with a few clicks! Pro tip: refer to your storyboard to ensure you’re collecting everything you need to bring your masterpiece to life.

Step 5. Organize clips, edit, and finalize

After collecting your visual assets, use Moovly’s free drag-and-drop video maker to organize everything and pull your explainer video together. 

Within Moovly, you can split and trim any video content so everything lines up with the storyboard you created earlier.

Gif example of a drag and drop feature

Easily drag-and-drop content and put your explainer video together in a snap using Moovly.

You can also record any narration you’d like right within Moovly, turn your text to narration (if you don’t want to record your voice), or add music from our music library.

For the cherry on top, add final touches like subtitles or transition effects from our library to really make your video look polished.

Step 6: Save and upload your explainer video

When your explainer video is complete, use Moovly to export it in various aspect ratios and upload it to different platforms.

Explainer videos should go on your sales page, but you can also put them on landing pages, your home page, and post them to different social media channels for your business. 

It’s also worth mentioning that your explainer video will likely need to be of different lengths for different social media platforms. While researching your audience (and through trial-and-error), you might find they have different attention spans depending which platform they’re on (i.e., TikTok versus YouTube). Steven Holm, the videographer for HomeGrounds, notes:

“The most common mistake businesses make is creating a 7-minute masterpiece where the audience’s attention span is approximately 40 seconds. It’s important to research the appropriate duration of your video depending on which platforms you intend to release it on, that doesn’t mean to say your video needs to be devoid of creativity but simply sharp and concise in its presentation.” -Steven Holm

Using Moovly, you can quickly trim, split, and rearrange your content to create unique videos of different lengths so your video is a hit no matter which platform it’s on.

Explainer video best practices

Before starting your next explainer video, review these best practices.

Use benefits over features

Features describe your product, but benefits describe how your product helps your audience. Features don’t tug on the emotions of your viewers and aren’t as likely to push them towards converting. Benefits, on the other hand, do.

The quickest way to uncover the benefits of your product is to list the features and follow up by asking, “why should my audience care?” for each feature. 

For example, let’s pretend you’re selling an exercise bike and one of the features is that it has 30 different tensions. 

Why should your audience care? 

Well, with 30 different tensions, they can customize their work out exactly how they want. Plus, they have a bike that will continue to provide varying resistance as they grow stronger over the months. Right there, we’ve uncovered two different benefits from one feature, and both are more convincing than the feature itself! 

Keep it high-level

You only have a couple of minutes to convince your audience why they need your product. Explainer videos aren’t meant to be in-depth guides on your product or service that uncover the inner workings. 

Keep your video high-level and make sure you don’t bury key takeaways in irrelevant information.

Include a call-to-action (CTA)

The most important part of your explainer video is the CTA, in other words, what do you want your audience to do after they finish watching your explainer video? 

Use a CTA and explicitly tell them. Examples of popular CTAs include:

  • Book a call
  • Buy now
  • Book a demo
  • Start your free trial

Without a CTA, your audience won’t know what their next steps are, so make it easy by telling them and watch your conversion rates soar.

Test your explainer videos

Before sharing your video with the world, test it with a small group of customers or your internal team for feedback. 

While you’re in the trenches of making your explainer video, your bias prevents you from seeing things that might not make sense or aren’t valuable for the video, like unnecessary information or confusing scenes.

Testing your video with people who weren’t involved in its creation helps you spot weak areas that need tweaking.

Moovly’s explainer video software helps you promote your business

Ruben Gamez, the Founder and CEO of SignWell, has used video marketing for his businesses over the years. When asked what the number one mistake small businesses make when creating videos, he said:

“Small businesses tend to spend a lot of money on video creation when there are so many DIY tools in the market. You can create an in-house studio without design professionals if you have a powerful DIY tool.” -Ruben Gamez

As Ruben mentioned, you don’t need fancy equipment or a pricey production studio to make professional explainer videos! 

Moovly’s drag-and-drop video editor has everything you need to capture the attention of your audience and nudge them towards converting. 

Ready to give it a try? Make your next explainer video for free with Moovly!

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up to at www.dananicoledesigns.com

Why you need to focus on video marketing in 2021

Online video is on an upswing this year. Even before the internet became capable of transmitting huge video data, video and moving pictures have always appealed to audiences. It is only a matter of time before the video content becomes the supreme medium on the internet.

Video allows for a lot of creativity and it appeals to a wider audience. Video immediately satisfies the senses because you hear it and you see it. This is the medium that puts the audience right in the center of the experience.

If you are a fanatic of sports, watching a game live, let’s say a basketball game, is certainly more exciting than reading about it on a blog. You get to see the action, a drama, and the impossible shots firsthand. Videos give facts exactly, so you don?t have to imagine anything. Facts are handed to the audience as effortless truth.

Internet is becoming faster and faster and hosting videos and uploading files have become easier. Right now, people use sites specifically dedicated to video like YouTube but it wouldn?t be long before every website will be forced to come up with video posts or switch to video content entirely.

YouTube has been such a success for users that it set new trends in social media and how we perceive the world. You can literally get any information you want and meet people across cultures and borders. YouTube gives us a glimpse of other places and experiences. Videos on the internet made the world smaller and information more satisfying.? Social media like YouTube can be a trip to any place you choose to input on the search box.

Video Marketing for Sales

Digital marketers should brush up on their skills on creating video content because video is the thing that will supplant other mediums in the years to come. Statistics show that 90% of companies are using video to promote products and services. Videos are necessary for a marketing campaign.

Video has proven itself in producing real ROIs.

9 in 10 marketers have acquired a new customer from social media through video.

3/4 of consumers say video convinced them to buy or download an app.

If you are an Amazon seller, you can make your products amazing and create further interest by adding a video on your products pages. Video marketing for Amazon Sales gives definite ROIs. Videos are helpful in making consumers learn. In fact, one of the ways brands make organic engagement is through producing instruction videos and demonstration of their products and services live on social media such as Facebook, Instagram, and YouTube.

As an Amazon Seller, you can educate your customer by coming up with some short videos about your products. Unlike a Brick and Mortar, the product is not physically present so the only way you can enhance the customer?s experience is by making some videos.

Brands and Video Marketing

Video marketing is being used by brands these days and they are making quite a few experiments on it. Most brands combine videos as well as blog posts in their marketing campaign. They use varied styles such as animation videos, explainer videos, corporate videos, and other types of videos that promise to be engaging. All these videos are geared towards telling their brand story to their market.? ?

Social Media and Video Marketing Trends

YouTube is the pioneer in videos and it is still the most convenient way to find videos of any kind online. Many entrepreneurs, gurus, entertainers, and ordinary people have found their niche audience on YouTube and made money. YouTube influencers are being used by brands to promote their products. YouTube is a juggernaut and tough to beat as the primary social media for sharing videos.

Facebook

Facebook connects people and it has a huge impact on people?s lives. There are billions of people on Facebook. It is the number one social media platform and has control over Instagram and WhatsApp.

In 2018, Facebook introduced video-based advertisements on its platform. Since adding this feature ad engagement has increased. Video marketing on Facebook is especially important because a lot of customers are motivated to purchase products based on recommendations by friends and communities.

Facebook has become the second most preferred choice for sharing videos behind YouTube. This year we will see the launching of Facebook Watch which is similar to YouTube long-form videos for users and creators. This feature allows videos to be recommended to users based on interests and what?s trending.

Facebook has an algorithm that tracks user likes and they can recommend long-form videos for you that specifically cater to your desires and this gives them an edge over YouTube.

Quora

Quora is a relatively quiet presence on the internet which has seen an increase in users in recent years overcoming the competition in how-to and peer to peer information from Yahoo and answers.com.

Quora is targeting to build how-to videos similar to what is on YouTube within the environment of Quora itself. They want fresh videos on their platform and not embeds from YouTube.

Quora is a vibrant community with highly engaged users so their videos will really find an audience within the Quora ecosystem.

Pinterest

Pinterest is another social media site that is incorporating videos for the coming year. They have revitalized their format and added the Autoplay feature for videos. Pinterest is actively used mostly by women so brands and advertisers can really find a potentially huge market here. Ever since they started pinning a post on video content there has been a sharp increase in the sharing of videos on their platform. A brand who wants to sell to women can pin running videos and video ads which can produce ROIs.

Live Videos

Live Videos are on both YouTube and Facebook and there is a chance these types of video will get more popular in the coming year. Statistics show that people engaging in the LIVE video has had an increase this year and they spend more time watching Live videos than recorded ones. Live videos are great because you can get instant engagement. The audience can directly comment and ask questions. You can give your audience connectivity and feedback.

Make Great Videos

Data and trends should convince you to take video marketing seriously in the coming years. However, make sure your video is interesting and engaging. Don?t just make any video, make an awesome video.

How? Take a look at Moovly, a drag-and-drop video maker that allows you to easily make videos from scratch or using numerous professional-looking templates. Get started!

Videos Should Tell Stories

You need to be able to tell a good story in your video. An audience responds to emotions and you should make sure that your videos are stimulating and interesting. You should make your audience feel. Establish trust with your audience by establishing your brand values and goals within minutes. If you make smartphones, show how it connects people lives and how it enhances communications and contribute to good relationships. Help people understand the value of getting a smartphone.

Emotions help your products sell and a study by Neuromarketing shows that using emotions is just as effective as appealing to the rational side.

Video Type

There are several types of video you can produce but you have to choose the right one that fulfills your needs and goals. One type of video are demo videos and can be helpful in generating interest for your products and services. These videos tell consumers how to use products and how it will exactly benefit them.?

Conclusion

Video Marketing in 2021 is going to be exciting as various social media have activated features to incorporate videos within their ecosystem. It would be interesting to see which innovation on video sharing will set the trends and gain an enthusiastic user base. Videos are fun and are a creative way to share information.

As of now, 85% of Americans use the internet to watch online videos. Marketers should use video marketing to establish brand awareness since video has already proven its potential to create interest and engagement among customers.

5 YouTube techniques to help you grow revenue 49% faster

It’s 2020, the digital era when video is no longer a trend and not just ‘nice-to-have’, but a total ‘must have’ in your marketing strategy. YouTube marketing has become a major factor of success for any modern business striving for a top online presence. Video content has become a central part of how we live, already accounting for 74 percent of all internet traffic we produce.

There is no time to waste knowing that investment in YouTube marketing is a proven win-win strategy that leverages the ability of video content to grow your sales 49 percent faster. Why YouTube?

When talking about driving more sales, both Facebook and YouTube have strong power. However, from the perspective of landing sales and customers, YouTube wins with the nature of its audience: loyal and better engaged. To compare, Facebook videos work as a megaphone, pushing content towards the audience, while YouTube videos are pulling people in, working like a magnet. YouTube’s pull marketing strategy is what drives views and leads over a longer time.

Moreover, resulting in a difference between view count strategies (YouTube’s 30-second vs Facebook’s 3-second view count standard), YouTube gets authentic, and therefore, more valuable views. Not to forget, YouTube is owned by Google, giving its videos higher ranks than to the ones hosted elsewhere. That creates a longer shelf-life to drive leads for many years into the future.

If you’re still not convinced, look at these clear facts presented by Converto’s report, proving YouTube to be the strongest social platform in driving conversions and closing sales (14 percent). Let’s take advantage of YouTube’s 1.5 billion monthly active users!

Now, it’s time to take a look at the following 5 ways to grow revenue with a few enhancements of your YouTube channel:

1. Be branded

The power of first impressions can never be underestimated. Your YouTube channel is like a storefront, providing the right look to show off the essence of your business. Branding is what you are, which should always be clear for your audience to understand. Distinctive and synergetic style helps to stand out from the crowd, as well as to be recognized. Visual brand identity is a major part of your branding strategy, telling your audience what your brand stands for and what voice it has.

Let’s, for example, look at the YouTube channel of Xbox. It maintains a consistent color combination of white, black, grey and neon green throughout the entire channel. If you would be shown similar visuals with the same color scheme, layout, and typography, it would still create an association with Xbox. The reason is that the company has been consistent with its branding for a while to be now recalled on a subconscious level. The truth is, it’s easier to sell when people are already aware of your presence. Building a strong online brand presence helps to get more qualified traffic that can be easier converted into sales.

Customize your thumbnail

You can witness a consistent branding style kept on Jimmy Fallon’s YouTube channel, especially in relation to video thumbnails used. It’s not enough to simply pick a shot from your video, because it won’t be as effective. Why? Custom YouTube thumbnails always outperform the ones simply picked from a video. They help to increase your click-through rates, and therefore, boost the ranking of your content. 

To prove this point, simply enter some keywords in YouTube search and see which videos are showcased as the highest performing. The ‘Google rank’ search has suggested videos, and look closer, the ones ranked top are those with customized and very distinctive thumbnails. 

It’s time to put more effort into things that get people to click. For people to find your content faster, there is another idea to implement. You can add your logo or the brand name on the same spot in each video thumbnail. It could, for instance, be done the same way as BMW does. Now, every time you see such a format, you will be able to recognize original content by BMW. Be original and distinctive! 

And before we finish discussing the tricks of YouTube’s visual branding, remember to keep your YouTube thumbnails in high resolution. Google stated that YouTube thumbnail resolution should be exactly 1280×720 (with a minimum width of 640 pixels). If you upload a thumbnail in the right format, you won’t have to resize it, and therefore, it won’t lower the image quality.

2. Be findable

Just as you can use tactics of Search Engine Optimization (SEO) to improve the online visibility of your web pages, you can optimize your videos to make them more visible on YouTube.

Conducting keyword research will help to both develop relevant content and make your current one more findable. In order to find a sweet spot, where a keyword is highly searched but not over-competitive, it’s helpful to use free platforms like Keyword Tool and Google Trends to get a clear idea of what people search for on YouTube. Video content with strategic keyword optimization will help you rank much higher.

Title

Use your focus keywords in your title, while prioritizing the ones with the highest relevance to your brand or a topic. Another trick is to add a colon after your first mentioned keywords and rephrase the title and enhance the description. For example, “Affiliate Marketing: leverage winning partnerships”. Moreover, a good title length is usually between 50 and 60 characters.

Need more ideas?

  1. Use an episode number in case your video is a part of a series, for example: Part 1 – Episode 3 – Season 4, etc. This helps YouTube to recommend your videos better and add more relevant suggestions on what to watch next.
  2. Add an expressive language. Would you be interested to click on a video titled “These 6 ideas might work”? Probably not. Instead, bring more emotions to your title. For example, “Top 6 Ideas for Creating a Successful Video”. One more aspect to pay attention to is to not go as far as clickbait titles. Such titles can grab attention, but also lead to a high disappointment in case of a poorly related video content.
  3. Connected to the previous point, numbers do work! You probably have seen this technique being used widely, and there’s a reason: it truly works. Whether it’s “5 Facts…”, “10 Ways..”, “4 Things..”, it will bring the audience to your video.

Description

Start your YouTube video description with a full URL link to the page you want viewers to go to. It might be a connected blog, a subscription page, an FAQ and so on. Don’t be stingy with your keywords either, and include both focused and semantically related words. External links – e.g. affiliate links – can also be added into your video description.

Tags

Always stay relevant and specific with your tags. Let them reflect the topics your video content is focused on. Use between 10 and 15 tags, to not scare away YouTube.

Closed captions (subtitles)

To make sure the efforts to heighten the ranking of your YouTube channel are exploited, closed captions increase the chances of getting your video content noticed. This technique will open up your content to a much larger audience, which will further boost your view count and ranking. Closed captions are read and indexed by Google and YouTube, and therefore, will help you become more findable.

3. Video length: important or not?

Marketers have never stop debating about the perfect YouTube video length. Yes, people have an extremely short attention span nowadays, but that doesn’t mean that only short videos perform the highest on this platform. Keep your video as long as it is interesting and not a second longer. Whether it’s a minute or half an hour, the only thing that matters is that people stay tuned, which leads us to another finding.

To be seen, you also need to satisfy YouTube itself. The YouTube Algorithm has made Watch Time to be a #1 ranking factor. Attention: Watch Time isn’t directly about the length of your video, but about the length of your users’ viewing session. YouTube Creators explained it this way: “Your content benefits when it leads viewers to spend more time watching videos — not just on your channel, but anywhere on YouTube.”

The following length suggestions will contribute to a higher watch time of your videos.

The 2 and 7-13 minute marks

After analyzing almost 600.000 videos, Wistia has concluded some interesting findings. They can clearly see a huge engagement drop-off by audiences after 2 minutes of watching a video. A few seconds won’t make a difference for your short-form video, as long as you keep it under the suggested 2-minute mark. After 2 minutes, however, every second counts!

For long-form videos, sweet spot #2 is between 7 and 13 minutes. After 12 minutes, audience attention spans drops again. So, what to do? While short-form videos stick to maximum 2 minutes, for longer explanatory videos you can be flexible. However, try staying within the 7 to 13-minute limitation. Obviously, the content will be your real decision factor, but taking into account video length suggestions will help you in your video making process.

4. CTAs: Make viewers remember you

Using YouTube’s CTA options is easy and very effective. In-video CTAs have a great potential in driving people back to your site and converting them into customers. If you want someone to check out your other videos, subscribe to your channel, “like” a video or follow a link, you have to invite them explicitly. Viewers are too busy watching your video, and to actually trigger an action it’s necessary to remind them of what you want them to do.

End screens & annotations

In order to motivate people to subscribe to your channel, you can add an element ‘Subscribe’ and position it at the time and place it should pop up.

To mention another video or a playlist you want a viewer to check out next, add an element “Video”. At the top of this video editor, YouTube provides the option “Use template..” with a suggestion of locations for your CTA elements.

Moreover, there are two other elements to add: “Channel” and “Link” to promote another channel or follow a link, respectively.

Cards

To suggest another video that will notify a viewer at the top right corner of the video screen, add the card “Video or Playlist”. Moreover, you can even gather some data: add the card feature “Poll” to create a short survey on the same left side. 

Let your CTAs help you convince and convert your viewers!

5. Consistent content production

Consistent publishing schedules have helped many channels to stay on top of viewers’ minds. It’s definitely up to you to decide the strategy you follow, whether you are a pop-up entertainment channel or an established provider of regular content. If you do want to grow a loyal and engaged community of supporters, you better choose the latter option.

Besides a clear benefit for your audience, consistency can have a big influence on the YouTube algorithm. As an active video publisher, you will encourage YouTube crawlers to visit your channel more often and track your content for a higher ranking.

Still figuring out whether you should invest in video? Don’t hesitate any longer! Video marketing is a necessity for modern businesses. Start utilizing YouTube’s potential to help you drive conversions and increase your sales faster than ever. Moovly not only helps you to create professional videos but provides actionable tips on how to succeed with them.

Create your own videos now

Go Beyond PowerPoint: How to Rock your next Business Presentation

[/vc_column_text][vc_column_text css=”.vc_custom_1489691841548{margin-left: -20px !important;}”][miniorange_social_sharing][/vc_column_text][vc_single_image image=”3613″ img_size=”full” alignment=”center”][vc_empty_space height=”22px”][vc_column_text]Face it, there is a high chance your business presentation is quite boring, statistically. Even though 70 percent of recently interviewed American workers consider business presentations critical to their success at work, the majority admitted doing something else what, like texting (28 percent), checking emails (27 percent), and finally, falling asleep (17 percent).

Another research added that 8 percent of the audience has been so unengaged by a business presentation, they went to browse through a dating app. Isn?t it a true presentational failure?

Clearly, there?s a lot of work left to be done to wake up your audience? or not let it fall asleep in the first place. And, it?s easier than you think. Go over the following tips to get you started right away:

1. Do Your Prep Work

Many of us worry that we look too nervous on the stage, forget the speech, or bore people to death. I get it. Firstly, focus on what you strive to accomplish. Pitch an idea? Inform? Motivate? Persuade? Also, nothing bores people more than listening to something they already know or causes more misunderstanding than assuming they know the jargon and acronyms you know. Keep your content a priority.

A truly good business presentation starts not with slides but with a pencil and a paper (or a Google Doc for notes, whatever suits you). Get insights into your audience?s background, capabilities, and passions. Gather your material and know as much as you can about the topic. Then, design it to fit your audience?s preferences to make sure it?s not only engaging but relevant to their interests. Think of your business presentation as a gift to your audience. Would you buy the same gift for a sister and your eccentric uncle? Exactly. So, why would you assume that each audience is the same?

2. Outline and Edit

…then edit some more.

?The biggest problem I see in first drafts of presentations is that they try to cover too much ground?, – says Chris Anderson, the owner of Ted Talks. And, that?s so right. We try to share all the knowledge we have on the topic during one speech, but that?s impossible. Limit the scope of your talk to what can be explained and enhanced by examples in the time given to you.

Outlining will help to structure your content, as well as the time needed for each content piece. Not to forget, leave some time for transitions, giving your audience a chance to smoothly shift to your next idea.

And take the 10/20/30 rule by Guy Kawasaki into account. Have around 10 slides, because an average person simply can?t comprehend more than 10 concepts. Then, make sure to present those slides in 20 minutes and leave some extra time for the Q&A session. Lastly, don?t use a font less than 30 points or ?find out the age of the oldest person in your audience and divide it by two?, as suggested by Guy Kawasaki.

Read through your business presentation again, check for details that you can do without, delete them, and continue editing. If you still need to add more content, consider including handouts.

3. Moving from PowerPoint

In modern attention-scarce society, engaging your audience is a huge issue for any business worldwide. It doesn?t only cost you money and time, it costs you the attention of your audience, which is priceless. Microsoft?s previously wildly successful ?presentation? platform is now a destructive lullaby for any public speaking. How come?

According to recent research done by Harvard University, PowerPoint is harming people?s perception of you and your brand. Using a real business case, PowerPoint was rated as no better than business presentations without any visual aid at all. So, does wasting all the money, efforts and time worth the PowerPoint outcome? Definitely not. It?s hurting your company more than helps. ZUIs (zoomable user interfaces) that can be created through animation and transitions were found to be far more effective, engaging and persuasive, making a presenter seem ?more knowledgeable and professional?.

The major reason why PowerPoint has lost its ability to deliver information in a powerful way is in its nature that just stopped fitting the communication of modern society. PowerPoint?s linear format is not designed for an audience raised on moving visuals, viral videos and animation. So, what?s the solution?

Video presentation. What are those?

A video presentation can either be showcased in a video format or through a visual slide accompaniment. Such a video presentation is divided into slides by multiple pause points (or stops) where video content automatically stops to give a presenter time for the further explanation. With a visual help, everyone will benefit: you can communicate more with less. Take advantage of visuals, transitions, and animations to illustrate processes, concepts, movement, or growth, which often takes too long to explain verbally. Here are some extra creative presentation ideas for you to consider while making a stand-out presentation.

Don?t put your audience?s attention at risk by explaining the concept too long or cramming too much information into the slides. Break the monotony of conventional PowerPoint by adding animation and visual effects to reinforce a message, making it more distinct and memorable.

4. Practice Makes it Perfect

To make sure you nail the delivery of your business presentation, keep on practicing. Your content truly matters, but your confidence in your content will make an impact as well. Brent Schlender, the co-author of ?Becoming Steve Jobs?, mentioned that Jobs would spend months rehearsing for his public appearances.

It?s not just a talent, it?s about your hard work. Schlender said: “I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights to editing and rearranging the order of the keynote presentation slides to improve his pacing”.

Advice? Rehearse twice as much as you think you need to. And…

5. Don?t be a tool

Remember, slides are used to convey your concept that you as a speaker will walk the audience through. The slides don?t carry the entire content, that?s your job. So, stop with your slide-reading dependency. Don?t read your slides, it?s too distancing. When people sense you?re reading, you lose this close connection you?ve built, and everything becomes more formal and played out.

Be extremely clear what?s your main point of the speech, and what value do these findings bring to the audience. Keep it concise and to the point. Think about it: when you?ve had a truly filling full meal, you don?t really have room to repeat it right away. Therefore, don?t overload your listeners until they?re stuffed. Make sure to tell them upfront what do you want from them, so they save some room for the end.

Remember that, ultimately, it?s all about you! Well-prepared presenters will make sure to avoid the first symptom of Death by PowerPoint, being a speaker who read his or her own slides. Don?t be a tool and tell your story with a confident physical presence. Good posture and body language can help you hide nervousness or any insecurity.

Finally, there?s nothing more awkward than the situation when audience doesn’t know when to clap or when the business presentation ends. Therefore, make sure to leave with a clear and memorable grand finale. Finalize your talk with an important idea, quote or even a rhetorical question. Leave your audience thinking.

Good luck! Inform, educate, motivate and inspire your audience with a video presentation. Whether you?re performing a training, showcasing financials, conducting a yearly summary, pitching an idea, presenting an assignment, or teaching a class, creating a presentation is the way to go.

Top 6 Tips For Creating a Successful Social Video

Social video is a trending topic for brands, marketers, publishers, or pretty much anyone with an interest to enhance their success on social media. The concept of a social video can cover a lot of ground. Whether it?s a well-crafted SuperBowl commercial or a raw live stream through Facebook, as long as it?s designed to be seen and shared through social networks.

Nowadays, if content is a king, social video can surely be named its kingdom. There is no sight to our endless appetite for video content, expecting videos to account for more than 80 percent of all internet traffic by 2019. The online engagement is video-led, so, you better get acknowledged with the best practices to propel your social media.

Here are top 6 tips for creating a successful social video:

Social Video Tip 1: Focus on the story, not the sale

What are your feelings about hard selling techniques as constant cold calls, enormous billboards, or TV ads that don’t even bring that powerful influence anymore? Of course, nobody likes to feel being sold to. That?s how storytelling became a new sales pitch. The rule for video marketing stays the same as for any written content: concentrate on the value you provide and a need you fulfill.

To connect with your audiences, you need to create psychological mood swings that make them feel on the edge of their seat. For instance, happy – sad – happy. The classic three-way storytelling act enhances any story. To implement this technique, introduce characters to build a connection, introduce conflict to grab attention, and provide a resolution to make your audience understand the moral of a story.

That?s the way storytelling helps to create a personal brand that resonates with your audience and delivers a message that touches that emotional chord. Let the personality of your brand come through loud and clear through storytelling.

Social Video Tip 2: Ten seconds to shine

Social media is all about instant gratification. Users are interested to consume content fast, keep up with the latest news, get information on the trending topics, or be entertained for a moment. 80% of social content is now consumed on the phone where users can find a lot of distraction. Short-form videos can be of great benefit, allowing users to get clued-into a story while on the go. Nowadays, less is more. Therefore, marketers, designers, and copywriters should be ready to start investing more time into micro-videos.

According to HubSpot?s research, the recommended time frames for social videos are the following: 26 seconds for Instagram videos, 45 seconds for Twitter, 1 minute for Facebook, and around 2 minutes for YouTube. Overall, marketers have 10 seconds to capture viewers? attention before they will click away or scroll down. If you haven’t engaged your audience after the first 30 seconds, at this point you?ve already lost 33 percent of viewers. It?s time to be to the point.

Social Video Tip 3: One-size-fits-all doesn?t work

Consumers have turned to social media with a desire to receive information specifically tailored to their interests, otherwise, it?s only a click, a tap or a swipe away for them to be gone from your video. The main thing is to identify the emotions that you want to draw out depending on your audience’s profile and implement them in a strategy of your social video.

Relevance is always a key. Especially now when it?s easier to be done with the current proliferation of data we are able to get from a customer journey. That, obviously, should be done with respect to the GDPR regulations. Relevance goes hand-in-hand with transparency. Therefore, it?s vital to partner with clients to shape relevant experiences of all the audiences, the one you have and the one you want.

Social Video Tip 4: Choose one behavior-changing goal

Social videos play a major part in an overall marketing strategy of your brand, which means you are working towards one shared end goal of changing some behavior. Make sure you provide a clear call to action (CTA) and encourage users to act.

The CTAs are created based on objectives you are trying to reach. Whether you?re trying to sell a product, drive your website traffic, increase press coverage, or, possibly, update your database with new email addresses, make sure to let your viewers know what do you want them to do next.

Social Video Tip 5: Style & Native distribution

To make your social videos successful, it’s worth working on your brand?s unique visual aesthetic. Creating a look for a certain genre of videos and using it as a template will be a long-term investment for your future video content. It also brings an outstanding style to social videos you produce. In addition, implement a proper video orientation according to the social network you choose and go with squared videos for a better mobile-first experience.

Take a look below to know how to easily make a professional-looking squared video for your social media:

(more…)

?YouTube How-To’s: make a video, optimize your channel [Webinar]

Missed our webinar or want to watch it again? We got you!

Topics covered:

  • Is?YouTube marketing?vital for your business or a personal brand?
  • Optimization?of your YouTube channel to drive sales 49% faster
  • The use of?video CTA’s: tips & tricks for a better engagement
  • Make a video for YouTube in less than an hour
    ???????[step-by-step guide]

[WEBINAR] “Trending Video Designs: Top Tips to Enhance Branded Videos”

Topics covered:

  • Video is shaping the online world
  • Visual Identity: the must-have & how to strengthen it
  • Branded Videos: what to keep in mind
  • Video Creation Tips with Simon, Creative Director @ Moovly

And, now you’re ready to…

Create your own videos

How to write the best wishes this holiday season

Let’s face it: mid December, whether you want it or not, we all are getting into a festive holiday spirit. You might be sipping on hot wine and baking gingerbread, jamming to Mariah Carey’s sing-alongs, rewatching “Home Alone” (who cares that it’s 101st time, right?), struggling on an ice skating rink or, simply, staring at the recently decorated Christmas tree trying to forget how much you spent on all of the presents located under it. That’s the beautiful craziness of the holiday cycle.

However, we’re still forgetting the most valuable part, honoring relationships and people in our lives. There should always be a place for holiday wishes, whether it’s a gesture of thanks, thoughtful holiday cheer or an overall reflect on the year. Effort is what counts the most and makes the message more personal. And by the way, we have some ideas for you to get inspired!

Handwritten holiday wishes, obviously, don’t get old, but what about trying on a new style of conveying your wishes in a personalized Season’s Greetings video like this?

We have prepared some templates for you to use. All you have to do is open either one of our Season’s Greetings templates, use Quick Edit and fill in the information of who you want to greet, then download or share the video card. Surprise your friend, colleague or a family member with an original holiday greetings video!

In case you want to play around with more options, use Moovly Studio to find the latest Season’s Greetings library, full of festive images, videos, and sounds to create your own personalized video card like this:

All it takes is some imagination and a sprinkle of love. Enter any holiday wishes you would like: be funny and quirky, or heart-warming and touching, whatever you choose! Here are some ideas to help you get started on the perfect holiday wishes in your video:

Writing perfect holiday wishes for your friends:

  • With all my heart, I wish that the next year will bring you more opportunities for self-realization and implementation of your plans. Continue to go your own way, and your dreams will come true!
  • Do not regret anything and believe that tomorrow will be even better than yesterday, then all of your most cherished desires will certainly become fulfilled!
  • I wish you much luck along the road of life! Wish you to believe in your strength and your dream, to achieve all your goals and strive for success, to conquer incredible peaks and to be a happy person all year round.
  • Thank you for the gift of our friendship!

Writing perfect holiday wishes for your family:

  • You are the most valuable people in my life, so take care of yourself and don’t worry about trifles. Live to the fullest, and I will do anything to fill your life with calmness and provide you with reliable support.
  • I wish this year to be successful and kind for you, with a lot of happiness and joy in it, so that every day was filled with excellent mood and wonderful ideas.

Writing perfect holiday wishes for your colleagues:

  • I wish you a smooth and prosperous road to success, clear goals and long-term plans, family happiness, prosperity and constant luck!
  • I hope that with the change of the date on the calendar, all the changes in your life will be only for the better!
  • I wish that in the New Year to come everything starts in a new way: new success, new beginnings and victories, new bright emotions and happy events.

Writing perfect holiday wishes for your boss:

  • Let the upcoming year bring new contracts, ideas, as well as more interesting partners and collaborations. I wish happiness and prosperity to you and your family!
  • Let me wish you further prosperity of our organization, and to you personally – a lot of health to achieve the planned heights, financial well-being and happiness in your personal life!
  • I sincerely wish the New Year’s miracles to happen, bring even more successful deeds and genuine respect, magnificent ideas and promising proposals, personal well-being and happiness!

Writing perfect holiday wishes for your loved one:

  • My beloved, I hope that you will succeed in all your beginnings, continue to go towards your goals and never stop. Happy New Year, dear!
  • I wish this year will be a year of great achievements for you, bringing prosperity and high perspectives. Let your New Year’s wishes come true as soon as possible.
  • I’m so glad to have you in my life! Thank you for always being there, for your support, tenderness and love. I believe the upcoming year will bring us only happiness!

Writing perfect short holiday wishes:

  • Happy holidays from owl of us!
  • Say YAY, it’s a holiday again!
  • Season’s Greetings and Holiday Wishes!
  • Have a magical Holiday season!
  • Best wishes for the Holidays!

It’s a very special time of holiday cheer, and there is no better way to finalize this year than by thanking your friends, family or colleagues for a wonderful year you had together and the value they’ve brought into it, wish your boss or a client an even more productive year to come, and simply share your joy and happiness with the people around you!

All it needs is some personal touch that you can portray through your own greetings video. You can make it in Moovly Studio with the help of the Season’s Greetings Templates. 

Warmest wishes from Moovly! And thank you for being a part of our creative space!

Easily create your own Holiday video now

How to make your CV stand out: create a Resume video

Tired of job rejections? Want to stand out from the competition at a job interview? Look no further. Now, it is possible to get your application noticed in no time with an animated video you’ve created yourself. No need for specialized design skills and barely any costs required!

Technological evolution has turned around the way we act on a daily basis in each and every moment of our lives. In addition, we want our wishes to be fulfilled in an immediate manner, requiring a simple solution with a little effort and even a bigger result. 

In order to keep up with the technological change or even surpass the standards, stop looking back at the conventional way of thinking. Embrace the innovation. Certainly, Moovly has something to help you!

Animate your resume: because it works

Job applicants know that, to get the best piece of cake at a job market, you need to present the most powerful CV and be ready to compete with rivals. Surely, everyone can have a different “cake”, but have you found your cherry on the top? Try the strategy of a video resume, such as an animated CV. It is not anymore about the quantity of experiences and groundbreaking projects you will put on paper, it is how you portray the ones that will actually make a difference. Video is another way to show that you can walk an extra mile for that position.

Knowing that 65% of the world population are visual learners, there is a high chance your potential employer appears to be one as well. To increase recall of your profile after a dozens (if not hundreds) application reviews, it is vital your information will be stored in the long-term memory of your position’s “decision-maker”. That can be achieved by pairing given concepts with relevant visual assets. Research has shown that after 3 days, the learning recall of the provided information was 6.5 times higher when using an illustrated interpretation rather than written only. Therefore, think twice when deciding on your CV style and its effect on your application approval.

Here is an example of what your CV could look like today. Created by an average user of Moovly: 

Why & how to give it a shot?

The true power of visuals is immense. When you look at a picture, processed it 60,000x faster than text, because visuals reduce time spent on extra explanation. The same effect can be passed on to your CV. How? Pinpoint key elements of your value as an employee, then show rather than just tell the story behind your assets. Keeping it short and focused is the definition of professionalism.

Enhance your personal brand

The way you use animated material not only adds more style and extra 10 points to your “qualified Gryffindor”, but also shows deeper insights into the personality, hidden capabilities, creativity and willingness to take a risk, which outdated paper CVs fail to portray. With a more visually engaging resume, the authenticity of the message is never lost. An animated CV video has the ability to build a more genuine and true connection with a reader.

llustrate and prove professional assets

Animated CVs can directly become canvas for showcasing your talents in practice. That gives an opportunity to not only mention the credentials you hold, but to provide an employer with a visual proof of how creative you are able to get in a daily task related to the targeted job, demonstrate presentation skills and an unconventional approach to your professional thinking. Infuse your application with a dose of innovation.

Get noticed faster than your competition

HR managers are deluged with hundreds of CVs with a minimum time and resources available for an introductory screening. The differentiating point of your visual application is an ability not only to explain what you are as a candidate, but to emphasize what changes your involvement will make to the organization. On average, a recruiter takes only 6 seconds to review a single application. Based on the research made by The Ladders, there are few key elements you should immediately highlight because of their primary review by head hunters:

1. Your Name
2. Current: Title + Company + Work Period
3. Previous: Title + Company + Work Period
4. Education

Our brains are, mainly, image processors. Visual interpretation will help to improve comprehension of your resume as well as increase retention of your profile. Keep in mind that overload of visuals can be distracting. Therefore, use it smartly and enhance your professional story by adding images that boost the overall value. All together, a concise content with accompanying meaningful graphics is a central figure of standing out from the crowd.

Numbers talk

Metrics is a language of business. Every time you quantify your achievements with extra $ and % signs, you build up more credibility. This way, an employer can estimate your potential level of contribution to the organizational goals. Visualize those numbers and bring attention to the impact you are planning to make. Just note, not everything that can be counted counts; carefully pick the points that are of a true importance.

Catchy walk through your job history

Use an animated video to walk an employer through your professional path. Instead of using adjectives everywhere throughout the text, use storytelling to show real-life actions you have performed. Remember, your resume is not a shopping list: stop reading your experiences one by one, but make a relation between accomplishments rather than duties. 

Moreover, stories trigger the release of hormone oxytocin that is in charge of stimulating empathy and trust towards the narrator. Therefore, use the technique of storytelling to attract the brain of the reader with an accompanying engagement and a greater interest. 

In order to get through the competition, it is relevant to stand out in your own personalized manner. Animated CVs give you a chance to move from the conventional. You would ask, why to move? Normality is a paved road: it is comfortable to walk, but no flowers grow on it. Do not stay unnoticed, take another direction! Try it now and decide which side to take: an old-school approach together with most of the other candidates or an innovative one that makes a difference? Right, the latter one. Give it a go!

Out of ideas? Sign up on Moovly and use this customizable, pre-made CV template to help you beat the competition! Change your details, modify it until it is what you want and enjoy the success! Don’t like the style? Have a look at the other Moovly templates or start from scratch to enjoy full creative freedom!

Create your own video now

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