online video marketing

Whether you just LOVE new technology or you’re one of those who would rather wait to see everyone else’s opinion on the new releases, you probably may have already come across ChatGPT. Recently there has been quite some buzz around ChatGPT, claiming it to be an application that – unlike many chatbots- is able to understand and engage in conversational dialogue, enabling anyone to have useful written text produced for them. Creating videos for online marketing demands resources, time, creativity, strategy.

 So could ChatGPT assist us here? Let’s ask ChatGPT!

What is ChatGPT?

First, let’s quickly explain what ChatGPT does. GPT stands for Generative Pretrained Transformer, meaning it is a language-model that can produce text as if it was spoken or written by a person. This model has been developed by OpenAI, an artificial intelligence research laboratory in San Francisco. It consists of 175 billion parameters and has been trained on very large texts in order to teach it to understand the intention underlying a question, to attain a human style of responding to it and to choose the kind of text which is preferred and used by the majority of people ( Manraj et al, 2022).

This led to the creation of a chatbot that is far more capable than simply being a source of information.  Given a clear assignment, ChatGPT can accomplish tasks like producing titles, texts, descriptions, scripts, ideas.

Let's try it out

To test ChatGPT let’s assume we would like to use it to help our online business sell Mastiha. Mastiha is also called ‘The Natural Botox’, it is a resin only given by the mastic trees in the South of the beautiful Greek island of Chios and is recognized by the EU as a Protected Designation of Origin ingredient, known for its healing properties and used as a health and beauty supplement ( Drinkkleos, 2020). What can ChatGPT do for us? After creating an account on OpenAI, I went to their Playground to try ChatGPT. My initial question was: How can ChatGPT help Mastiha’s video marketing? 1. Script writing: ChatGPT can generatescripts for a variety of videos that highlight Mastiha’s unique properties and benefits , such as its natural origin, digestive benefits and historical uses 2. Voiceover: Use ChatGPT to write voiceover scripts for different Mastiha videos such as product demos and promotional videos that showcase the unique characteristics of Mastiha. In this way you can save yourself the expense and time of hiring a professional voice actor 3. Subtitles: In order to make Mastiha videos more accessible to a wider audience, especiallythose who are hard of hearing, have ChatGPT generate subtitles for your videos 4. Video content optimization: One of the most important issues is for your videos to be found on the different platforms by the right audience. ChatGPT can assist you in optimizing Mastiha video content by generating meta titles, thumbnails, descriptions and tags that align with Mastiha’s messaging and target audience 5. Video content ideas: ChatGPT might surprise you with the ideas it can come up with for video content such as recipe videos, product demos and testimonials 6. Social media captions: To increase engagement with your target audience and broaden reach ChatGPT can give you captions for Mastiha’s videos on social media platforms 7. Influencer marketing: ChatGPT can assist in identifying potential influencers and generating content for influencer marketing campaigns to promote Mastiha

Impressive response

So let’s dive in and see if ChatGPT can actually deliver on what it claims to be offering.

When asking ChatGPT for Mastiha anti-aging eye wrinkle cream video content ideas, this is what it answered:

  1. Before and after demonstration of the effects of Masiha cream on reducing wrinkles around the eyes;

  2. A tutorial on how to properly apply Mastiha cream to the eye area to maximize its anti-aging benefits

  3.  Create video testimonials from satisfied customers who have seen a reduction in wrinkles and fine lines around their eyes after using Mastiha cream;

  4. Create an explainer video about the unique properties of Mastiha and how it differs from other anti-aging eye creams on the market;

  5. A video discussing the scientific research and studies that have been conducted on Mastiha and its anti-aging benefits;

  6. A make-up tutorial featuring a step-by-step guide on how to conceal wrinkles and fine lines around the eyes using Mastiha cream as a primer;

  7. Interviews with skincare experts discussing the benefits of Mastiha for anti-aging and how it can be incorporated into a daily skincare routine;

  8. A video discussing the natural and organic ingredients in Mastiha cream and why they are beneficial for the skin;

  9. A video discussing the history and cultural significance of Mastiha, highlighting its traditional use in skincare;

  10. A virtual guided tour on a Mastiha farm and Mastiha processing company to emphasize the natural ingredients and traditional way of harvesting and processing;

  11. Create a Q and A video for frequently asked questions about Mastiha cream

 

Pushing the test further

I then asked ChatGPT to write a script for a guided tour on a Mastiha farm showcasing the traditional way of harvesting and processing:

Opening shot: Aerial view of Chios island, Greece

Narrator: Welcome to Chios, an island located in the Northeastern Aegean Sea, known for its unique and ancient tradition of Mastiha farming.

Cut to: Close-up of Mastiha trees

Narrator: Mastiha, also known as mastic, is a resin obtained from the trunk of the Mastiha tree. It has been used for thousands of years for its medicinal properties and as a natural food preservative.

Cut to: Close-up of a farmer harvesting Mastiha

Narrator: The traditional way of harvesting Mastiha is by making small cuts in the trunk of the tree, allowing the resin to ooze out and harden. This process is called “kentos”and it is typically done by hand.

Cut to: Close-up of a farmer collecting Mastiha from the trunk of the tree

Narrator: The collected Mastiha is then cleaned, sorted, and ground into a powder.

Cut to: ”Close-up of a farmer grinding Mastiha

Narrator: Mastiha has been proven to have anti-inflammatory, antioxidant and antimicrobial properties, making it a popular ingredient in traditional medicine and cosmetics.

Cut to: Close-up of Mastiha in various forms ( powder, oil and chewing gum)

Narrator: Today: Mastiha can be found in a variety of forms, including powder, oil and chewing gum. It is also used in cooking and as a natural food preservative.

Cut to: Aerial view of the Mastiha farm

Narrator: We hope you have enjoyed this tour of a Mastiha farm on Chios and have learned about the traditional way of harvesting and processing this unique and ancient resin.

Closing shot: Chios island, Greece

Narrator: Thank you for visiting us and don’t forget to try some Mastiha products during your stay on the island!

Last but not least

My final request for ChatGPT was : Give me a social media caption for a video to promote Mastiha anti-aging eye cream:

“Unlock the secret to youthful-looking eyes with our all-natural Mastiha eye cream! Infused with the powerful antioxidant properties of Mastiha, this cream helps reduce fine lines and wrinkles, leaving your skin refreshed and rejuvenated

#Mastiha#AntiAging#EyeCream#Beauty

Overall conclusion

ChatGPT offers a straightforward, easy to use tech-gem that can very well provide assistance for easier and cheaper production of good online videos.

Like with all other aiding systems, the key is to clearly state your prompt and check answers with other sources. At this moment it’s still a free try-out version which has been immensely popular with over a million registrations within the first week of opening to the public.

More good news: some video editing companies already have ChatGPT integrated in their users program.

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