2024 Ecommerce Blog

Welcome to Moovly's exclusive guide to navigating the e-commerce landscape in 2024!

Welcome to Moovly’s guide to navigating the e-commerce landscape in 2024! As the digital marketplace evolves, staying ahead of trends and significant events is crucial for maximizing sales and engagement. We’ve compiled a comprehensive overview of critical dates and strategies to help you leverage Moovly’s powerful video creation platform to boost e-commerce success throughout the year.

January 2024

January 1: New Year’s Day
January 14-16: NRF 2024: Retail’s Big Show & Expo
January 15: Martin Luther King Jr. Day

The new year heralds a fresh start for consumers worldwide, making resolutions for healthier lifestyles and fitness goals. For e-commerce businesses, this presents a golden opportunity. Harness the power of Moovly’s intuitive e-commerce video maker and templates to create engaging video content. Start your year on the right foot by showcasing your products and special offers with captivating videos explicitly tailored to resonate with the aspirations of your audience.

February 2024

Black History Month
February 10-24: Lunar New Year
February 11: Super Bowl Sunday
February 14: Valentine’s Day
February 19: President’s Day
February 19: Family Day (Canada)

As Valentine’s Day
draws near, love and the potential for increased sales are in the air. You can effortlessly optimise your listings with relevant keywords and create enchanting video ads that tug at the heartstrings of romantic shoppers. Did you know that including videos on product pages can increase purchases by 144%?

Mars 2024

March 1 – April 17: Spring Holiday Season
March 4-6: The Prosper Show
March 11 – April 9: Ramadan
March 17-20: Shop Talk
March 19: First day of spring
March 24-30: Holy Week
March 29: Good Friday
March 31: Easter

With spring’s arrival comes many cultural celebrations, presenting prime opportunities for e-commerce businesses to connect with their audience—Leverage Moovly’s Bulk video maker to create multiple videos in 3 steps. Showcase your seasonal products, DIY ideas, and festive promotions in compelling video formats to drive engagement and sales, ensuring your brand remains top-of-mind during this vibrant season.

April 2024

April 1: April Fools’ Day
April 9: Eid al-Fitr
April 11: National Pet Day
April 22: Earth Day

As consumers unite to celebrate Earth Day and National Pet Day, your brand must showcase its commitment to sustainability and pet-friendly initiatives. Use Moovly’s user-friendly e-commerce templates to rebrand them to match your products’ style. You can create compelling content that resonates with environmentally conscious shoppers. Effectively showcase your eco-friendly products and initiatives to establish your brand as a leader in sustainability.

May 2024

Asian American and Pacific Islander Heritage Month
Beginning of May: Amazon Pet Day
May 1: Labor Day in China
May 5: Cinco de Mayo
May 8-9: White Label Expo
May 12: Mother’s Day
May 14-16: Sellers Summit
May 27: Memorial Day

Embrace diversity and maternal bonds in your video marketing campaigns to connect with your audience more deeply. With customisable templates, you can create heartfelt tributes and promotional content that resonate personally with your viewers. Video content is shared 1,200% more times than links and text combined, allowing you to extend your brand’s reach and foster meaningful connections with your audience. Celebrate cultural heritage and maternal love with compelling videos that leave a lasting impression.

June 2024

Pride Month
June 4-6: Retail Innovation

June 11-13: Commerce next
June 14: Flag Day
June 16: Father’s Day
June 19: Juneteenth
June 20: Summer Solstice / First Day of Summer

Show your unwavering support for diversity and inclusion by creating inclusive video content that celebrates Pride Month and cultural heritage. Harness the power of video to champion diversity and inclusion, fostering a sense of belonging within your community and driving meaningful engagement with your brand.

July 2024

July 1: Canada Day
July 4: Independence Day
Mid-July: Prime Day, Walmart Plus Week, Target Circle Week

As shoppers prepare for summer festivities and holiday sales events, seize the opportunity to capture their attention with dynamic video ads and promotions. Video ads increase purchase intent by 97%, making them an essential tool for driving conversions and boosting sales.

August 2024

August 12-15: eTail East

August 19-31: Back-to-school for most public schools

Gear up for the back-to-school season with engaging video content highlighting your products’ educational value and utility. Prepare for the influx of back-to-school shoppers with captivating videos that resonate with parents and students alike.


September 2024

September 2: Labor Day
September 22: First Day of Fall

As summer transitions to fall, adapt your marketing strategies to reflect changing consumer preferences. Create visually captivating videos that resonate with autumnal themes and holiday anticipation, fostering a sense of excitement and anticipation among your audience. Video content can increase organic traffic from search engine results, making it a powerful tool for boosting your brand’s visibility and driving engagement. Stay ahead of the curve with compelling videos that captivate and inspire.

October 2024

October 1 – January 1: Winter Holiday Season
October 3 – 4: Rosh Hashanah

Mid-October: Prime Big Deal Days, Walmart Deals Holiday Kickoff, Target’s bi-annual Circle Week
October 14: Indigenous Peoples Day/Columbus Day
October 14: Canadian Thanksgiving
October 31: Halloween
October 31: Last day to order inventory before the Lunar New Year

With the onset of fall and Halloween festivities, captivate your audience with spooktacular video content. Showcase seasonal products, share DIY costume ideas, and promote limited-time offers in engaging video formats that drive conversions. Moovly has hundreds of e-commerce holiday templates to capitalise on the Halloween shopping frenzy and maximise your brand’s sales potential.

November 2024

November 1: Diwali / Deepavali
November 1: Start of National Native American Heritage Month
November 3: Daylight Saving Time
November 5: Election Day
November 11: Remembrance Day (Canada)
November 28: Thanksgiving
November 29: Black Friday
November 30: Small Business

Saturday Prepare for the holiday shopping rush by creating compelling video ads highlighting your seasonal promotions and deals, amplifying your brand’s reach and visibility. Make the most of the holiday season with captivating videos that resonate with your audience and drive meaningful engagement.

December 2024

December 2: Cyber Monday
December 21: Winter Solstice / First Day of Winter
December 24: Christmas Eve
December 25: Christmas
December 26: Boxing Day (Canada)
December 25 – January 2: Hanukkah
December 26 – January 1: Kwanzaa
December 31: New Year’s Eve

As the year draws closer, spread holiday cheer with heartwarming video content that resonates with your audience’s seasonal sentiments. Video content increases email click-through rates by 300%, making it an invaluable tool for driving engagement and fostering customer loyalty. Make 2024 your best year yet with Moovly’s powerful e-commerce video maker, and leave a lasting impression on your audience with compelling videos that capture the season’s spirit.

Quarterly and Monthly Reminders

Here’s a breakdown of quarterly and monthly reminders to help you streamline your e-commerce operations in 2024:

Quarterly Reminders for 2024:

  • Turn in tax statements: If your state operates on a quarterly schedule, ensure timely submission of tax statements.

  • Perform a quarterly performance review: Evaluate your brand’s performance over the past quarter to identify areas for improvement and success.

  • Estimate inventory turn rates: Analyze your inventory turnover to optimise stocking levels and avoid overstocking or stockouts.

Monthly Reminders for 2024:

  • Check Inventory Manager: Monitor your inventory levels regularly to ensure adequate stock for upcoming demand.
  • Review PPC charges: Assess your pay-per-click advertising expenses for the last 30 days and adjust your strategies accordingly. 
  • Use Sales Analytics: Utilize sales analytics tools to track profitability levels and identify top-performing products.
  • Optimise listings with gift-related keywords and images: Prepare for the holiday season by optimising your Amazon listings with relevant keywords and images highlighting your product’s giftability.
  • Prepare for holiday selling requirements on Amazon: Familiarize yourself with holiday selling requirements on Amazon to ensure smooth operations during peak seasons.

Holiday Selling Requirements:

  • The winter holiday season is crucial for e-commerce businesses, particularly on Amazon. Here are some essential steps to prepare for holiday selling:
    • Optimise Amazon listings: Enhance your Amazon listings with gift-related keywords and images well in advance, preferably starting in September.
    • Shipping deadlines: Plan your inventory shipments to Amazon fulfilment centres to meet key holiday selling dates:
      • Black Friday and Cyber Monday: November 2
      • Christmas: December 1
    • Plan shipments ahead: Account for potential delays in logistics during the busy holiday season and aim to have inventory in Amazon’s warehouses before the specified deadlines.
    Make 2024 your best year yet by staying proactive and well-prepared for e-commerce success. Mark important dates on your calendar and start planning for shopping events well in advance.

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