Video marketing in this day and age is simply a no brainer. Video is one of the most engaging, sharable and efficient ways of digital marketing. Companies from all industries are using video marketing to help show of their brand and product.
That being said, a lot of brands and professionals out there have shied away from creating a video marketing campaign because they feel they do not have the skills or budget to do so. Good news, gone are the days of needing a massive budget or a extensive array of in-house skills. Below are three important steps we believe can play a major role in the success of your video marketing campaign.
1) Use animations in your marketing video
People love animations. They are simple, insightful and appeal to almost anyone across all ages. A lot of professionals have started to prioritising creating animated videos over live action videos. One of the main reasons is due to the lack of equipment or camera talent. Unlike with animated videos, live action videos tend to require a certain amount of primary roles critical to the success of the video. These usually include actors, directors and video editors. With the right software, anyone can become animators.
Moovly is a online content creation platform which allows you to create animations. Did we mention it's free too? Yes with Moovly, you can create free animations. All you need to do is sign up here for your free account and start bringing your animations to life.
Need more reasons why animation is perfect for your next marketing video? We wrote a blog not too long ago about the reasons to use clever animations in video marketing. To summarise,
- Animations help tell a story. Animated videos use the power of storytelling to help make their story memorable.
- Easy to understand and professional. One of the great things about animations is that they allow clear and informative informative to be displayed in a simple manner.
- No cap on creativity. Whatever your vision is, animation helps bring it to life. Sky's the limit.
2) Show your personality in your video
One of the biggest challenges marketers face is standing out. How do you emerge amongst a crowded field of competitors when using video?
The key is to showcase your personality. Have you ever purchased an item simply because you loved the brand's personality? We certainly have. When creating your marketing video, aim to create visual content that shows who you are. If your audience like your personality, then they will become your customers.
Showing your personality in a video is easier said than done. How do you show your personality in your marketing video but not come of as over confident or eccentric?
People love to see what's behind the camera. How does your company operate? Rather than producing your typical sales pitch, show your brand's friendly side and make your product or service relatable. However isn’t this only possible with live action marketing videos?
Wrong. Its just as easy to show your brand personality on animation videos as it is on real life ones. Here's how to do so.
Firstly create a buying persona. Know who your target audience is, and then create a buyer persona based on this information. How old are your audience? Where do they come from? How do they talk? Once you have a buyer persona, animate a character, your audience will immediately connect with the character.
Other ways to show off your personality in your animated marketing video is by, choosing the right animation style for your video, being yourself, and integrating your brand colours and styles.
3) Make sure your video tells a story
The general rule to any story is that there is a beginning, middle and an end, or as others like to put it, the situation, the conflict and the resolution. Viewers tend to favour stories over standard selling videos because of that human touch. Stories can connect with human experiences and evoke a range of different emotions.
Ever heard of the saying “Show your viewers,don't tell them”. Show your viewers what's happening in your story rather than telling them. Lead your audience into making conclusions by themselves. Of course if you have thought hard about your story and it flows, they should be making the conclusion that you want them to make.
One of the most appealing parts of any story, is when a viewer can relate to the story. Powerful stories should help convey your message but also grab your audience's attention. The easiest and most efficient way is to shape your your story around your audience. The second your audience can relate to your video, their emotional connection to your brand will grow!
Would you add any other important video marketing tips? Let us know! Why not get started on creating your animated marketing video with Moovly? You can sign up here for your free license and get started right away on creating your animations.