The Power of Video Testimonials (+5 Business Examples)
One of the earliest memories I have from school days is that of show-and-tell. It was the one time where the entire classroom had to listen to what I had to say, and I was able to share my thoughts and feelings openly about whatever I wanted.
Now, many years later video testimonials are the show-and-tell of the business world.
What is a video testimonial?
A video testimonial is a way of presenting your company through the eyes of happy customers. It is a way to communicate relevant information about your business, what it does and how it solves a key problem for customers.
Video testimonials are an ideal medium because of how powerful they can be at generating leads and customers. When people come to your website, they are often looking for reasons not to trust your business. These people desire a seamless and trustworthy experience with you, so give it to them.
In addition to telling a story about your business or product through videos, testimonial web pages can serve as a resource that brings customers further down the marketing funnel. These web pages are indexed and can include important keywords to bring in organic search traffic.
That brings us back to show-and-tell. A compelling video testimonial needs to go beyond a simple quote or product demonstration. You’ll need to enlist your most pleased customers or colleagues and have them explain how they’ve benefited from your product or service. The best way to do this is by having them tell an authentic story that a larger audience can relate to–often about solving a common problem.
Why should you be using video testimonials?
With the increasing demand for video online, the importance of introducing video testimonials to grab customers attention has never been clearer. Traditional written testimonials just don’t cut it in this digital age. Still not convinced? Here’s some compelling video stats to show the importance of video testimonials for your business.
- 81% of businesses are using video as a marketing tool
- Almost eight in ten (79%) of respondents agreed that video is the easiest way to get to know a brand online.
- By 2020, online videos will make up more than 80% of all consumer internet traffic.
- 59% of executives say they would rather watch a video than read text.
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Video marketers receive 66% more qualified leads a year.
Creating a video testimonial
Video projects can sometimes be challenging for marketing departments. They require the coordination of moving parts, technical equipment, and skills that may not be immediately accessible.
You can start by recruiting your most evangelical customers, peers, and colleagues to be in the video. Develop some interview questions to help draw out their story of what makes them pleased about working with you. Have them provide an authentic account of how you made their life easier.
After filming the shots you need, you’ll have to find the right video editing software to complete your project.
Here’s where Moovly’s video editor can be very useful.
- Video testimonial templates to get you started.
- Easy drag-and-drop functionality.
- Libraries of free stock videos, photos and sounds.
- Custom video sizes.
- Professional animation effects.
5 business examples of video testimonials
Unless you’ve seen a few examples of video testimonials, it may be hard to develop a vision for what you want your end product to look like. These five examples highlight just a little bit of what you can create. Use them to drive your own creative process and create a testimonial video that will convince even more potential customers of the value you provide.
After watching these examples of video testimonials, you should feel energized and empowered to create one of your own. HR software companies like BambooHR and Workday show off what their customers love about them while SAP uses their video to recruit new employees by showing off their company culture. The key is to drive brand credibility by combining satisfied customer interviews with some easy video editing skills.
There are a number of possibilities when it comes to video testimonials, so what are you going to bring to show-and-tell for your customers?
Derek Doeing is with G2 specializing in video marketing and HR trends and insights. He’s a recent graduate of Iowa State University and a proud son of Chicago. He can usually be found discussing pop music, politics, and digital marketing on the internet.