How to use color psychology in your next video presentation

Choosing the right color can be a difficult task. Everyone has their favourite color combinations, but choosing the right color scheme is far more elaborate. Think of color as a form of nonverbal communication. So what does that mean for your video presentation? 

Well color is an important tool. Not just because it looks nice, but rather due to its impact on how we, as consumers, think and behave. Did you know many businesses use a certain color as a form or persuasion and promotion?

There have been countless studies conducted that have identified how different colors have a special effect on consumers. Before you get started on your next animated presentation, we have gone through the color wheel and explained how each color may affect you. 

Using the color RED in your presentation

Red is a powerful color. It’s high in energy and can immediately grab your audience's attention.  It can be used to show strength but can evoke anger and frustration at the same time. Are you looking to create a sense of urgency? Fast food restaurants are known to use different shades of red to appeal and grasp their audience. 

Want to use red as the base of your next video presentation? Sign up here for your free Moovly license and get started on your animated video right now! 

Using the color YELLOW in your presentation  

Are you trying to lift your audience's spirits? Use yellow! The yellow color palette almost always epitomizes happiness. Did you know yellow stimulates the logic centre of the brain and tends to promote enthusiasm? That being said, too much use of the color yellow can actually lead to anxiety. Finding the right balance of yellow in your video presentation is crucial! 

Using the color BLUE in your presentation 

Blue is arguably the safest and most dependable color to use in your next animated presentation. Blue is the most universally loved color and psychologically gives off a calm feel. Blue tends to be amongst corporate brands and companies looking to promote trust in their brand. Before you start creating your presentation, think back to what your goals are and what you are talking about.  If your created video is about health, travel or relaxation, a lighter blue might be more suitable than a darker blue, which is more commonly used in politics, religion or legality.  

Using the color GREEN in your presentation 

Green is another safe color to use for any business or video presentation. If your next animated presentation is about health or the environment, then green is an obvious choice. That being said, green is also associated with money and wealth. The green color palette is known for stimulating harmony in the brain, leading to more decisive decisions. 

Using the color BROWN in your presentation 

Brown is a more serious color. Companies and spokesmen would use brown in their video presentations to give off a more attainable and approachable look.  The brown color palette tends to be more accepted by men rather than women, so before you choose it as your primary presentation color, think carefully about your audience! 

Using the color PURPLE in your presentation

On the contrary, purple is a friendlier color, associated with wealth, wisdom and extravagance. Although the purple color palette is frequently used for beauty and anti-aging products, more and more people are identifying the color with imaginative and creative brands. 

Using the color PINK in your presentation

Pink relates to compassion and hope. Charities worldwide choose to apply the pink color palette into their marketing efforts. That being said, pink also represents softness and sweetness that can be applied the beauty, fashion, cosmetic and confectionery industries. Before you use the color pink, think about the message of your animated presentation. Pink works best when you are trying to evoke positive emotions rather than negative ones.  

Here’s one of our previous blogs we wrote which looks at both positive and negative emotional triggers in video marketing

Using the color BLACK in your presentation

In psychology, black means authority and control.  In marketing, black can help add luxury and elegance to an item. The youth market is attracted to the black color palette, with many businesses opting to use the color to market their product or service.Are you looking to create a dramatic effect in your next video presentation? Use black as your primary color with blends of rich bright colors such as red, yellow or orange. 

Using the color WHITE in your presentation

At this point in time, white is one of the most trendiest colours in marketing and presentations. Much of this can be credited to Apple’s sleek design, with many other companies following suit.  White is a clean color. It’s calming, simple and efficient. That being said, using white on its own in your next video presentation runs the risk of being sterile or boring. 

We hope you now have a basic understanding of the color theory and how to apply it to your next video presentation. Don’t just select a color palette based on your preference. Test out a few color combinations and check which ones work best. If you need an audience for you to test your presentation on, we are always here! 

Register today for free and get started on creating your video presentation. Once ready, share it with Moovly and it’s existing users. We can’t wait to see what you’ve made.