Most Common Video Marketing Challenges and Their Solutions

Video marketing is one of the best known effective parts of a marketing strategy. Each day, marketers around the world are looking for better ways to connect with the audience. This trend has emerged since it has become clear that consumers have more trust in consumers other than brands.

Many brands are looking for strategies to enhance their audience?s experience. One of the best ways to do it is by incorporating marketing tools and techniques from a reliable influencer marketplace. They can help you manage and amplify your content campaigns.

The idea of video marketing is not new; what has changed is how crucial video marketing is to businesses in the contemporary business world. The challenge comes when managing the video becomes a daunting task even to experienced marketers.

If nothing is done, things can quickly go wrong, and this can cost you and your company money.

Smartly done online video marketing campaigns have high visibility and when pushed through different channels, brands have an opportunity to build awareness, create brand loyalty, engage and re-engage their customers.

Check out some common challenges and their solutions to avoid making losses.?

Budget

Every business is out there to minimize cost and maximize profit. However, going for the lowest bid does not necessarily mean you will be making a saving. As a matter of fact, not choosing the best video maker for your company can have serious consequences in the future that will make you end up spending more.

To do things right, only opt for ideas and proposals that are most suitable for your company’s budget. Stick to your decision and disregard any temptations of taking extreme offers. Try to engage firms that have worked with a variety of clients so that they can take into account your overall marketing goals. A firm that understands what you want to accomplish will help you build a project that is within your scope. Remember that you and your company’s reputation highly depend on the decisions you make. Hence, don’t hesitate to go for high-quality video; the results will be impressive.

Strategy

Just like any other activity you do, you need to have a well-established strategy if you are going to succeed in matters regarding video marketing. Lack of proper approach means that you cannot even tell if your program is working or not. If this is the case, then you might incur losses that are going to cost your company dearly.?

The first thing you need to do to overcome this challenge is to identify the purpose of your video marketing efforts. You need to have a well-laid plan of the campaign’s objectives and the way forward. You also need to have a goal. You need to have an immediate answer why you want to make a video and if you don?t, then it is important to figure it out first.?

The most popular reasons are to increase brand awareness, improve customer education, increase online engagement or increase lead generation. You do not have to be limited by these goals though. You can use a video for many reasons depending on what you want to achieve. Another key aspect is to highlight the audience segment you intend for this particular campaign. Be clear on the audience you intend to reach.?

Duration

No way can the production of a high-quality video be rushed. This is where most company owners go wrong. It will be next to impossible to complete a marketing video few days. Remember a high-quality video should at least include concept development, script, storyboard, video shoots, scheduling, and editing. All that cannot be done in too tight timelines. Many video production companies do not have the required resources to do a commendable job within a tight schedule. High chances are, if the project is rushed, the outcome will be undesirable, and for sure, this is not what you want.

The good thing is that the solution to this is within your power. Just allow enough time to the project to be completed. Minimize headaches and unnecessary pressures by planning your video marketing campaign to go in line with your entire marketing strategy at the beginning of the year. This way, you and your team will have enough time to formulate all the company?s objectives and budgets.?

Content

Lack of high-quality content is an issue that is holding most marketers down. Actually, it is now going to be more difficult for individual brands to break through as more and more companies flood the web with video campaigns. Therefore, you need to try and be ahead of the rest. One perfect way to do this is by coming up with high-quality content for your video.

You need to hold a viewer for the longest time possible. This can only happen if whatever the viewer is looking at is educative, entertaining and informative enough. Coming up with such content might be a difficult task but you can always consult an expert to help you develop characters and scenarios that will grab and hold your prospect?s attention enough time to make a difference.?

Lack of resources

In the past few years, video marketing has been hitting big strides but at the same time, it is still a bit new to the digital marketing industry. This is the main reason why a lot of companies have not yet allocated the resources towards building strong video marketing strategies.?

Fortunately, this is a challenge you can fix.

First, take into account the resources you have right now and how you can put them into use and create a strong video marketing campaign. Further, if you already have someone in your marketing team who can allocate some of their time to your video marketing to structure and implement what you need, consider them so that you don?t have to incur the cost of bringing on a third party group.

High chances are you have already created high-quality marketing content. If that is the case, translate the same data into video and forget about reinventing the wheel. You see, you can reuse the existing resources before you figure out how and when to bring out new resources to add unto what you already have.?

Expertise

Every person is abled differently, and that is why working as a team results in awesome results. When you choose to partner with an expert video production firm like Moovly, you will only get maximum benefits if you are open enough to their advice as they should be to your ideas.

For instance, if they point out something they feel will not go well in the video, put it into consideration. After all, they have had an opportunity to work on dozens of products, and this has given them the much-needed experience and expertise to do what is expected of them.?

Or try their drag-and-drop video maker to easily make a video yourself with the help of numerous templates to get started with. Now, you need to be more careful when selecting the right people to work with. It is very crucial to partner with someone who will give you the much-needed support and on top of that, give answers to your questions with confidence. Take your time to do your research and only choose someone who can fill the gaps that you are unable to.?

Among the things to check when choosing a good video marketing partner include but not limited to;

  • The experience they have
  • Their specific area of expertise e.g social video
  • The tools they have to create your video
  • Their flexibility around your company. It is long term and does your marketing strategy consider that?
  • Will you be required to have additional assets if you choose to work with them?

Above all, the most important aspect is to choose someone whom you feel comfortable working with. A partner who is capable of doing what you expect them to do and who can offer support where you need it the most. With a good partnership, the process of building a successful video marketing campaign becomes less hectic.?

Lack of metrics

Lack of metrics is a challenge and it can have negative effects on your video marketing journey. When it comes to determining the metrics to use, you need to be careful since this is what will give you the indication to know whether your ideas are working or not.?

The issue of the best metrics for video marketing does not have a fixed answer although there are a few you can give more attention than the others. For instance, knowing who is watching your videos is key. This can help you to know if they have also watched others. The average engagement is another important metric. This will help you to know the number of time viewers has spent watching each video.

Conclusion

As a firm with great goals to meet, investing in video marketing is something you should put into consideration. Although there are challenges in any marketing strategy, if you are able to overcome them, you will not regret since the reward is amazing.

With the right strategy and support, it is possible to come up with a video campaign that you will be proud of. If you implement the above ideas correctly, your video marketing campaigns can engage and educate your customers more than any other way.? Duncan Kingori from SERPBook?

Duncan has been in the writing profession for a decade now. He has great experience writing informative articles and his work has been appreciated and published in many popular publications. His education background in communication and public relations has given him a concrete base from which to approach different topics in various niches.

Why you need to focus on video marketing in 2021

Online video is on an upswing this year. Even before the internet became capable of transmitting huge video data, video and moving pictures have always appealed to audiences. It is only a matter of time before the video content becomes the supreme medium on the internet.

Video allows for a lot of creativity and it appeals to a wider audience. Video immediately satisfies the senses because you hear it and you see it. This is the medium that puts the audience right in the center of the experience.

If you are a fanatic of sports, watching a game live, let’s say a basketball game, is certainly more exciting than reading about it on a blog. You get to see the action, a drama, and the impossible shots firsthand. Videos give facts exactly, so you don?t have to imagine anything. Facts are handed to the audience as effortless truth.

Internet is becoming faster and faster and hosting videos and uploading files have become easier. Right now, people use sites specifically dedicated to video like YouTube but it wouldn?t be long before every website will be forced to come up with video posts or switch to video content entirely.

YouTube has been such a success for users that it set new trends in social media and how we perceive the world. You can literally get any information you want and meet people across cultures and borders. YouTube gives us a glimpse of other places and experiences. Videos on the internet made the world smaller and information more satisfying.? Social media like YouTube can be a trip to any place you choose to input on the search box.

Video Marketing for Sales

Digital marketers should brush up on their skills on creating video content because video is the thing that will supplant other mediums in the years to come. Statistics show that 90% of companies are using video to promote products and services. Videos are necessary for a marketing campaign.

Video has proven itself in producing real ROIs.

9 in 10 marketers have acquired a new customer from social media through video.

3/4 of consumers say video convinced them to buy or download an app.

If you are an Amazon seller, you can make your products amazing and create further interest by adding a video on your products pages. Video marketing for Amazon Sales gives definite ROIs. Videos are helpful in making consumers learn. In fact, one of the ways brands make organic engagement is through producing instruction videos and demonstration of their products and services live on social media such as Facebook, Instagram, and YouTube.

As an Amazon Seller, you can educate your customer by coming up with some short videos about your products. Unlike a Brick and Mortar, the product is not physically present so the only way you can enhance the customer?s experience is by making some videos.

Brands and Video Marketing

Video marketing is being used by brands these days and they are making quite a few experiments on it. Most brands combine videos as well as blog posts in their marketing campaign. They use varied styles such as animation videos, explainer videos, corporate videos, and other types of videos that promise to be engaging. All these videos are geared towards telling their brand story to their market.? ?

Social Media and Video Marketing Trends

YouTube is the pioneer in videos and it is still the most convenient way to find videos of any kind online. Many entrepreneurs, gurus, entertainers, and ordinary people have found their niche audience on YouTube and made money. YouTube influencers are being used by brands to promote their products. YouTube is a juggernaut and tough to beat as the primary social media for sharing videos.

Facebook

Facebook connects people and it has a huge impact on people?s lives. There are billions of people on Facebook. It is the number one social media platform and has control over Instagram and WhatsApp.

In 2018, Facebook introduced video-based advertisements on its platform. Since adding this feature ad engagement has increased. Video marketing on Facebook is especially important because a lot of customers are motivated to purchase products based on recommendations by friends and communities.

Facebook has become the second most preferred choice for sharing videos behind YouTube. This year we will see the launching of Facebook Watch which is similar to YouTube long-form videos for users and creators. This feature allows videos to be recommended to users based on interests and what?s trending.

Facebook has an algorithm that tracks user likes and they can recommend long-form videos for you that specifically cater to your desires and this gives them an edge over YouTube.

Quora

Quora is a relatively quiet presence on the internet which has seen an increase in users in recent years overcoming the competition in how-to and peer to peer information from Yahoo and answers.com.

Quora is targeting to build how-to videos similar to what is on YouTube within the environment of Quora itself. They want fresh videos on their platform and not embeds from YouTube.

Quora is a vibrant community with highly engaged users so their videos will really find an audience within the Quora ecosystem.

Pinterest

Pinterest is another social media site that is incorporating videos for the coming year. They have revitalized their format and added the Autoplay feature for videos. Pinterest is actively used mostly by women so brands and advertisers can really find a potentially huge market here. Ever since they started pinning a post on video content there has been a sharp increase in the sharing of videos on their platform. A brand who wants to sell to women can pin running videos and video ads which can produce ROIs.

Live Videos

Live Videos are on both YouTube and Facebook and there is a chance these types of video will get more popular in the coming year. Statistics show that people engaging in the LIVE video has had an increase this year and they spend more time watching Live videos than recorded ones. Live videos are great because you can get instant engagement. The audience can directly comment and ask questions. You can give your audience connectivity and feedback.

Make Great Videos

Data and trends should convince you to take video marketing seriously in the coming years. However, make sure your video is interesting and engaging. Don?t just make any video, make an awesome video.

How? Take a look at Moovly, a drag-and-drop video maker that allows you to easily make videos from scratch or using numerous professional-looking templates. Get started!

Videos Should Tell Stories

You need to be able to tell a good story in your video. An audience responds to emotions and you should make sure that your videos are stimulating and interesting. You should make your audience feel. Establish trust with your audience by establishing your brand values and goals within minutes. If you make smartphones, show how it connects people lives and how it enhances communications and contribute to good relationships. Help people understand the value of getting a smartphone.

Emotions help your products sell and a study by Neuromarketing shows that using emotions is just as effective as appealing to the rational side.

Video Type

There are several types of video you can produce but you have to choose the right one that fulfills your needs and goals. One type of video are demo videos and can be helpful in generating interest for your products and services. These videos tell consumers how to use products and how it will exactly benefit them.?

Conclusion

Video Marketing in 2021 is going to be exciting as various social media have activated features to incorporate videos within their ecosystem. It would be interesting to see which innovation on video sharing will set the trends and gain an enthusiastic user base. Videos are fun and are a creative way to share information.

As of now, 85% of Americans use the internet to watch online videos. Marketers should use video marketing to establish brand awareness since video has already proven its potential to create interest and engagement among customers.

Storytelling Transformed: The Art of Stories That Sell

Thanks to traditional advertising, people can now sense a sales message from a mile away. But when you tell stories, people start to listen. You don?t play the game of ?best-cheapest-fastest? anymore, because you communicate a real, honest, aspirational story.

Smoothly flowing storytelling helps your listeners to embrace the idea, visualize the plot, follow thoughts and events to, finally, be brought to an eye-opening conclusion that makes them relate, face certain feelings and even act upon them. It?s all about an emotional journey you take the readers on. And, voila. The connection is made, attention is grabbed.
Easy as that? Not quite.

How does storytelling work so well?

Let?s go back in time and remember some of the most powerful speeches the world has seen: Steve Jobs?launch of the Apple iPhone in 2007 and Martin Luther King?s famous ?I have a dream? speech. They brought inspirations and hopes to their audiences, making them believe, connect, support and follow. They sold their visions.

So, besides emotional power and irresistible effect on people, what do these speeches actually have in common?

The same structural pattern. Yes, it?s not always about talent, God?s gift, luck or, simply, a good idea or a product. It goes beyond that.

This finding was a total breakthrough made by a visual thinking expert Nancy Duarte presented during her Ted Talk (by the way, run and watch it). And now, look at the storytelling structure both Steve Jobs and Martin Luther King have followed:

  1. STATUS QUO. This part starts with describing the present conditions relatable to the audience. That?s where you describe what?s going on. What are people?s daily routines, what do they crave for?
  2. WHAT IF. Here, you need to compare to what it could be, while making the gap between present and future conditions as big as possible to let your idea maximally contrast. It?s a ?what if moment? that Steve Jobs could?ve presented as, ?what if smartphones could be less machine and more human??, and Martin Luther King Jr would?ve asked, ?what if black and white men could walk on this earth in harmony??
  3. REPEAT & OBJECT. Go back and forth with ?what is and what it could be? action. You do it to make your status quo look as unappealing as possible. You add objections, understand concerns and give your talk ?more momentum? as Nancy said.
  4. NEW BLISS.?You embrace the moment to show how the world will look when you join your efforts and solve this problem together. That?s your poetic and highly dramatic end.

Does your story directly jump to the ?new bliss?, its benefits and pricing, or it follows a ?what is and what could be? structure? Hopefully, the latter one. If not, take a look at your brand story and analyze what part you could be missing on the way to the immersive and engaging story that leaves your audience with a strong belief in your idea, vision and, therefore, a product.

Find your ?dream? moment by asking yourself what is it about your concept/company/product that makes you believe in it till the end? The answer will reflect your authentic voice. Use it to connect with your listeners on a more emotional level. But obviously, it?s not as easy as it sounds. To help your storytelling succeed in a business world, take a look at more boxes you might still need to check:

Know Yourself

It may seem quite obvious, but your success in storytelling starts with a clear understanding of what your brand stands for. When you have a stable vision of what benefits your company brings into the world, what problems it solves, it will create an authentic voice for your brand. This brand will then be able to not only talk about a product or idea you sell but communicate a personality.

People don?t blindly buy because of phenomenal features. They buy because they feel connected to a problem you solve, because they fall for the personality this product has. Therefore, embody your brand. Imagine your brand as a fictional character, and analyze what this person is like, what traits he has and how he behaves. Infuse this personality into your stories.

Be aware of your brand in all that you do.

Audience Is Your Hero

Firstly, get to know your audience. Understand their truths. Ask questions beneath your demographics, be interested not only how much money they make and how they behave on different media channels. Go beyond it. What gets them excited or worried? What do they share with others? Dig beneath the data to uncover human stories, ground values, and opinions of those you want to engage.

Secondly, having understood your audience’s needs, be clear about the real benefit they will get. It?s not about showing off your greatest features and impressive initiatives, but the true value of using your product, the problems it solves and the opportunities it creates.

And finally, no matter how tempting it is to be a star of your own show, let your audience be a hero. Your storytelling attitude should always be ?It?s all about them?. Your job is to be a mentor, a source of wisdom. To make it more clear, you?re not Luke Skywalker. You?re Yoda. Your audience is the one who does the hard work of reaching your objectives when you?re a voice that doesn?t let them get stuck on this journey. Support your audience with guidance, advice, enhance confidence, and mainly, listen to what experience they?re actually going through and make it better.

Listen to understand and connect authentically.

Keep It Real

Authenticity is the key to gaining your audience?s trust. Even though you?re crafting ?stories?, they need to have roots in reality of your brand. Always keep those 3 fundamental brand-building blocks: consistency, persistence, and restraint. Meet the expectations of your customers by keeping your brand stories consistent. That won?t let them get confused and disappointed. Definitely be creative, but always communicate and support your brand purpose.

Don?t try to fool your audience with over-the-top fairy tales. Transparency will celebrate your brand?s unique human approach. If your business story wasn?t earth-shattering, you shouldn?t make it look like it is. Showing challenges and failures will create a tighter emotional connection, as well as reveal highly admirable traits.

TED talk coach John Bates stated: ?People don?t connect with your successes, they connect with your messes?.

Story Through Senses

Appealing to all human senses throughout your story will immediately engage readers and immerse them into a full-on experience of the surrounding atmosphere. Set the scene by describing what it looks like.

Do you hear any sounds around? Is there a special sent in the air? Describing visual, auditory, kinesthetic, and olfactory details will lock down your audience?s attention. But don?t overdo it, your storytelling still mainly needs a story itself.

Don?t Give Everything Away

Quite often it happens that marketers give away too much information upfront. They start in chronological order and put the audience to sleep before the ?AH-HA? moment actually happens. Make sure your stories are page-turners by making the story pieces feed off of each other, leaving your audience wanting more.

Psychologically, we as humans find uncertainty to be uncomfortable, and therefore, we do all we can to reduce it in one way or another. For instance, look at how we spend hours and hours watching series to finally get to the resolving end that will satisfy our curiosity. That?s why you need to create an air of mystery in your stories to build and capture curiosity. Give away enough juicy details to get your audience hooked.

Add More Emotions

As consumers, we prefer to think of ourselves as logical beings but this is far from the truth. A more instinctive part of our brain, or so-called ?gut feeling?, is what pushes us towards one or another decision. And only afterward, we rationalize those primal feelings with reasoning and logic. Therefore, emotions cannot be forgotten in storytelling. Establish what emotions you want your brand to be associated with, and start generating ideas for the emotional storytelling.

Emotions enhance retention. To create a story that pulls your heartstrings, leave you with goosebumps on your skin and long-lasting thinking, it?s vital to always create an emotional connection around a story. Those emotional triggers will strike a direct response that will make your story memorable.

Be Visual

Storytelling isn?t only a campfire or a bedtime thing anymore. It?s all around us, and especially, in modern marketing. In a digital age, video storytelling has become a societal norm to receive any content. And that?s for a reason. Countless studies proved a strong effect of visuals on engagement and retention.

Video storytelling can help you break down complex information and present it in more digestible and exciting pieces. Video will give a new dimension to your story and will enhance your narrative. When you not only hear but see a story happening right in front of your eyes, that?s how you get the best impact.

Take a look at our story. Interested to create your own? Get started now and tell your story with video.

We at Moovly are happy to help with your professional looking videos. Moovly is an online video maker that makes your visual storytelling intuitive, affordable and simple. Get started now to explore numerous possibilities to tell your story with 75 million premium images, videos and sounds by Getty Images, as well as over 1 million royalty-free multimedia files, you can totally find a special way to transform your storytelling.

Why your business needs video

Think about it: in just a few years, it would take you more than 5 million years to watch the amount of video that crosses global networks each month. Isn’t it crazy? Yes, but it isn’t science fiction. This is what the world looks like today. So, you either end up left behind or you decide to keep up. And, I’m sure you will fight for the latter.

Is video worth it? The answer is, TOTALLY. Not only because everyone is trying to do it, but because video became one of the most versatile and profitable digital marketing tools out there and will soon be the most powerful form of marketing. Period. I’m sure you need some facts to believe this megatrend. So, here are the top 5 reasons why your business needs video content:

5. Every company is a media company (EC = MC)

The transformation from mass media to current multi-channel, multi-platform, micro-media world has transformed the entire media industry and is now affecting each and every business. Most of us post, share and reshare pretty much every day. It doesn’t matter if your company makes diapers or steel beams, you should realize that you, de facto, are a media company as well (or you really should be). New social media is not anymore just hip and cool, it will soon be the only game out there. Of course you can succeed with strategies such as lead generation through social media or email marketing. However, video still plays an essential and decisive role in almost every aspect.

Knowing that video will account for over 82 percent of all internet traffic by 2021, smart businesses follow a path of utilizing video content. Nowadays, everybody produces content, and everyone also expects businesses to do the same. A video is the go-to, easy-to-consume and highly preferred content for many people. 54 percent wants to see videos from companies they support or follow.

If you start thinking like a publisher and satisfy the modern demand for video, you will start prioritizing your brand and create utilitarian, engaging content as the pathway to long-term sales. So, that’s the difference between being in sales and, actually, building a brand.

4. Google and YouTube love videos

If there’s anyone that loves video more than us at Moovly, it’s Google! Google’s recent algorithm has transformed the search landscape, prioritizing rich, blended search results with unique content, and video is definitely such. “Video is 50 times more likely to appear on the first page of search results than a traditional web page”, – said Forrester.

Since Google announced the acquisition of YouTube, it doesn’t seem a coincidence for videos to get a larger favor over other types of content. Embedding videos on your website will provide a longer shelf-life to drive leads for many years into the future. By creating your own content on YouTube, you automatically become a part of the second largest search engine. Google will make sure to reward you if embedding content on the territory of its greatest purchase, YouTube.

Moreover, it was found that 88% of the videos in the top 10 of Google’s blended search are the ones from YouTube as well. The estimated yearly revenue of YouTube will account for around $15 billion this year. And, it’s clearly $15 billion reasons why Google loves videos even more. You see, you need video in your marketing strategy.

3. Authenticity for more connections

Your brand is not a motionless strategy on a piece of paper, you must bring it to life. Video content generates the pulse of your brand. Video does what text doesn’t. It builds an instant, true and authentic interaction with your audience, who can further react or provide useful feedback in real-time action.

When you tell stories, people start to listen. Strategic video marketing starts when you use content to trigger emotions and then tie these powerful feelings to a specific action. Emotions will then enhance retention.

Stories not only move people, but they also move products. When you not only hear but see a story happening right in front of your eyes, that’s how you get the best impact. Those are the emotional connections that increase your ROI and audience engagement. Video storytelling can help you break down complex information and present it in more digestible and exciting pieces. Video will give a new dimension to your story and will enhance your narrative.

Does storytelling help? Yes, it shows your true voice, and 91 percent of consumers are likely to reward a brand for authenticity and share the brand with friends and family. Moreover, 62 percent are likely to purchase from a brand that authentically expresses itself. So, you got the point.

2. From engagement to enormous traffic

Video marketing drives more organic traffic, which is, by the way, one of the largest drivers of visitors to any online business. And more exactly, video can drive a 157 percent increase in organic traffic from SERPs. The lower your website’s bounce rate, the higher the quality of a website in the eyes of Google, the more organic traffic you are able to attract.

How do you reduce your bounce rate? Right, by engaging your visitors and keeping them longer on your web pages. And as we all know, a video has an incredibly high level of engagement, which made people spend 2.6x more on a page with video than without.

Such high engagement rates have been proved by extra findings done by Impact:

  • Social videos generate 1200 percent more shares than text and images combined
  • Videos on Facebook increase end-user engagement by 33 percent
  • Only mentioning the word ‘video’ in an email subject line increases the click-through rate by 13 percent 

Regarding your traffic, embedded videos in websites can increase your traffic by up to 55 percent. What exactly are you waiting for?

1. Convert and sell

Videos are entertaining, engaging, and drastically underused to convert leads. Yet, having video content on your landing page can increase your conversion rate by 80% and more. Video provides the value, importance, and flexibility that consumers are searching for. You shouldn’t make video marketing a part of your business strategy just because it’s fun and trendy, it actually helps people to digest information, playing with multiple senses at the same time.

The research done by EyeView showed that digital video is moving from being just a branding tool to being a sales and branding tool, continuously helping in driving offline sales. There is no time to waste knowing that investment in video marketing is a proven win-win strategy that leverages the ability of video content to grow your sales 49 percent faster.

More than half of marketers agree that video content works both at the top and the bottom of the purchase funnel.

If you feel ready to transform your business with a strong video marketing strategy, it’s time for professional-looking videos that can be easily done without the need of having a filming crew from LA or any special design skills of your own. Video creation with Moovly is affordable, intuitive and simple. See for yourself!

Start creating videos for your business today

The Secrets Behind Trending Video Ads of Today [Webinar Recording]

Missed our webinar or want to watch it again? We got you!

Topics covered:

  • The use of video content in 2018
  • What video brings in traffic, conversions, and sales
  • Why your business needs video ads, especially now
  • How to make video ads in 30 minutes

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Moovly extends Google Suite integration

May 16, 2019

Moovly extends Google Suite integration

VANCOUVER, CANADA — (May 16, 2019) Moovly Media Inc. (TSX VENTURE: MVY) (OTC: MVVYF) (FRANKFURT: 0PV2) (“Moovly” or the “Company”) is pleased to announce that it has launched an integration with Google GSheets, a spreadsheet program included as part of the web-based software office suite offered by Google (NASDAQ: GOOGL). This integration gives all Moovly customers access to the Application Programming Interface (API) Automator without having to do any custom development to produce masses of video.

As a direct response to customer requests, Moovly has developed the ability for customers to mass produce videos via data in a Google GSheet, making it possible to create large volumes of videos and then download or publish them to social media channels without any engineering effort. This integration is yet another example of the ease with which Moovly, customers and 3rd parties can use the API Automator to produce masses of product videos.

Database driven video production is suitable for companies seeking to produce a unique video for each and every product, such as e-commerce sites, real estate agencies, consumer goods, or electronic components.

Brendon Grunewald, Co-Founder and CEO of Moovly, commented: “It’s encouraging to see the increase in large companies approaching us to help them solve their challenge to produce ever increasing numbers of video content. Whether that be via templates used in our Quick Edit forms to large volumes of video content based on product data. Think of this as Mail Merge for Video – just like you can produce personalized emails to each client, you can now personalize videos per client, per product, and so on. Given that millions of businesses use Google’s GSuite to store data, this integration means we can offer this as a standard feature to all customers.”

How the Google GSheet integration works:

The result being a large number of consistently branded videos, each customized to an individual product or customer (think personalized greetings, invitations, update videos).

Customers looking to produce videos in volume via their own databases, especially if those videos need to be automatically updated when the data updates, should contact us, as this is achievable via a custom Automator.

For more information and demo of how this works, please visit the Moovly Video Automator page.

  1. Client or Moovly makes a suitable template in the Moovly Studio editor, identifying which elements are fixed and which will be replaced by the Automator.
  2. Client selects a Google GSheet which contains the relevant data to be fed into the template to produce a video.
  3. Moovly’s Automator merges the template with the data in the Google GSheet producing a video per row of data in the sheet.
  4. The resulting video can then be published to a cloud-based storage solution (such as Google GDrive, DropBox, Box.com, or Microsoft’s OneDrive) or social media including Google’s Youtube or Vimeo etc.

About Moovly:

Moovly is the leading provider of creative cloud-based tools to tell marketing, communications and training stories using videos and video presentations.

Moovly’s advanced Studio Editor, with millions of assets seamlessly integrated, is all you need to make engaging video content to promote, communicate or explain your product, service or message.

Moovly’s API and Automator technologies allow third parties to automate parts or all of the content creation process, including mass video customization, personalized videos (video version of mail merge), automatic content creation or updating by connecting data sources.

With clients including users from >300 of the Fortune 500, small businesses, freelancers and Ivy league universities, Moovly is an intuitive, cost effective choice for DIY creation of engaging video-based content.

 

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For additional information about Moovly, please refer to moovly.com.

Brendon Grunewald
President, CEO and Director
Phone: +1 778-888-7336
Email: [email protected]

Dan Whittle
Phone: +1 604-639-4486
Toll free: +1 866-413-3069
Email: [email protected]

Top 4 Benefits of Video Marketing for Your Business Growth

You?ve probably heard it already ? video is the biggest thing in the world of marketing right now. With everyone out there pushing you to invest your hard-earned cash into creating and promoting videos, you?re probably wondering whether it?s a good investment for your business or not.

As it turns out, video actually is as powerful as everyone is claiming it to be. Today, I?ve gathered some of the most compelling benefits of using video to drive your business? growth. No matter your niche or company size, read on to find out why you need to leverage the power of video.

Consumers watch a LOT of videos

If you were to make a guess on the second most popular activity online besides social media, what would you bet your money on? It?s video, of course. According to Smart Insights, the two most popular online activities globally are social media and video.

In fact, combine the two and you get some powerful numbers. According to Facebook, its users watch more than 100 million hours of video every day and 45% of its users watch more than 4 hours of video every week.

If you think that there?s some push by marketers that is driving all these numbers, think again. The reason why there is so much video is that consumers are demanding it ? 43% of all consumers actually want to see more video content being made.

Finally, all of the predictions regarding the future of video are looking very bright. According to Hubspot and Business Insider, by 2021, 82% of all traffic online will go to videos. As you probably already know, the majority of this traffic will come from mobile devices.

Research states that 90% of all video views come from mobile already and things are only looking better in the future. As YouTube themselves state, mobile traffic growth to their videos is a staggering 100% year on year. As more and more consumers use their mobile devices for shopping, this will be a great strategy to utilize in the years to come.

There are many ways you can go about using video for marketing, such as including video on your website or putting up clips on your YouTube channel. If you decide on the latter ? great news. After Google, YouTube is the world?s largest search engine that has more than 1.3 billion monthly users. While there are pros and cons to putting a video on YouTube as opposed to your own website, having videos on this platform is a massive opportunity to get seen and make some profit.

If social media?s your preferred outlet for posting your videos, it?s an excellent choice. Facebook?s algorithm is known to favor paid posts, but for organic traffic, video gets excellent results. One study suggests that videos get 1200% more social shares than text and image posts combined. Additionally, having videos on your Facebook page will increase your average engagement by as much as 30%.

Video helps you sell more

If you were to pit two product pages against each other ? one with video and one without it, the one that has video would win every time. In fact, according to Neil Patel, having a product video will increase your conversions by as much as 144%.

Then there?s the all-important SEO. One of the most effective ways of getting new visitors and customers, SEO is becoming a top priority for marketers worldwide. It?s no surprise that adding video to your website can do wonders for your SEO as well. In fact, according to Moovly, just having a video on your product or landing page makes it 53 times more likely to show up on the first page of search engine results pages. You?ve probably noticed that Google tends to put a few video results before your usual pages, so you can grab a chance to appear here for your desired keywords, provided you do some research and optimize your video titles well.

Maybe you?re not focusing your efforts on SEO, but you surely do at least some email marketing. Once again, combining the power of email and video can get some excellent results. In fact, having a video in your email can increase your open rates by 20% and double or triple your click-through rate.

Here?s another interesting fact ? just mentioning the word video in the email subject can have a positive effect on your overall metrics. It will increase your open rates by 19% and click-through rates by 65%.

In the end, it all boils down to numbers. What good is a fancy video that consumers love watching if it doesn?t make any sales? Fortunately, video is one of the most powerful marketing assets. Research has shown that 88% of marketers who use video are happy with the return on investment from this platform. More specifically, 80% of video marketers with the ROI they get from video ads.

It?s not just the great return on investment, the reason why marketers love video is that the leads they do get are higher quality. According to Optimonster, companies that use video marketing get 66% more qualified leads annually. Not only will you spend less money on marketing, but the results you get will actually be better!

Video grabs the visitors? attention

Standing out with your content is harder by the day. As new companies realize the power of content marketing, there are hundreds of thousands of blog posts pushed out every day. No matter how insightful, original and exciting your new article is, at the end of the day, it?s a drop in the ocean of online text. Competition is becoming more difficult to beat if you?re just doing written content.

On the other hand, there are not so many people investing time and money in video. It takes more effort and not everybody can just sit and record a jaw-dropping clip in a few hours that it would take to churn out a blog post. As a result, video gets more engagement and time spent on it than text. As a matter of fact, 65% of video viewers watch ? of a video every time. Getting this kind of engagement with written content is far from possible in 2019 and beyond.

Even if your purpose is not to sell immediately, it?s beneficial to have videos on your page. The reason is simple ? visitors spend 88% more time on pages that contain video compared to those without them. If you?re looking to drive traffic to a page and keep visitors? eyes peeled longer, simply include a video.

Let?s translate that into what matters ? marketing language. If you give consumers two options to find out more about a product, using video or text, 72% of them will choose video to inform themselves about a product they?re interested in.

Video can show the ins and outs of your product

How many times have you set out to buy something and typed in the product in YouTube first, before going anywhere else? You?re not alone ? according to research by Animoto, videos are pivotal for consumers when making a purchasing decision.

According to this research, four times as many consumers prefer watching a video about a product instead of reading about it. Moreover, not having video as part of your marketing strategy can actually harm your conversions ? one in four consumers will lose interest in a product if there?s no video to accompany it.

Then there?s the issue of how a product works. For something as simple as a pair of sneakers, there?s no need for a video to showcase what the product can do ? unless you want to get really creative. On the other hand, if you have something innovative and groundbreaking, consumers will want to know how it works before making a purchasing decision. Animoto?s study confirms this ? 4 out of 5 consumers state it?s important for a product to have a video showing how it is used. At Chanty, we?re just recording a batch of videos to show how the product is used.

Once they see the video and your product, consumers are also more likely to remember the details. In fact, one research showed that 95% of people who watch video remember the call to action, compared to just 10% of people who saw the CTA in written format.

Conclusion

The video movement has been growing strong for the past couple of years and it shows no signs of slowing down. Simply put, as a marketing tool, there are no platforms out there at the moment that are as powerful as video. Combine it with the immense return on investment and the kind of engagement videos can produce and it?s clear that it?s the undisputable king of marketing at the moment and in the many years to come.

While making and promoting videos is a task easier said than done, there?s a host of new tools available in the market to cope with the increasing demand. For example, you can try Moovly to easily make videos instead of churning out fortunes for expensive gear and professionals to polish it up. Mile ?ivkovi? is a content writer and work-life balance expert at Chanty ? a simple and AI-powered Slack alternative. When Mile isn’t busy writing epic posts on productivity, work-life balance and time management for Chanty blog, he’s probably driving somewhere. His hobbies include cars (huge fan of Alfa Romeo), photography and collecting pocket knives. You can catch him on LinkedIn.

Google Loves Video: How to rank higher on Google

Don?t you wish to land on the first page of search results or at least rank higher on Google using a technique that doesn?t only involve the traditional SEO work? The answer to it has been in front of our eyes for over a decade, VIDEO.

If there?s anyone that loves video more than us at Moovly, it?s Google! If we look back to November 13th, 2006 when Google announced the acquisition of YouTube, now web?s second largest search engine, it doesn?t seem a coincidence for videos to get a larger favor over other types of content. A video is 50 times more likely to appear on the first page of search results than a traditional web page. Google?s recent algorithm has transformed the search landscape, prioritizing rich, blended search results with unique content, and multimedia content is definitely such.

Moreover, the estimated yearly revenue of YouTube will account for around $15 billion this year. And, it?s clearly $15 billion reasons why Google loves videos even more. Not fully convinced about using videos? Look at these extra facts that will change your mind about the importance of video in your marketing strategy:

More inbound links:

“Blog posts that include video content attract 3 times more inbound links than posts without video?, mentioned by SEOmoz. The more relevant inbound links you have, the more your content is viewed as authoritative on certain subjects, thus, ranking higher.

Transcripts for keywords:

Video transcripts are necessary for a higher ranking. They are indexed by Google, allowing keywords to get highlighted, linking back to your company?s webpage. Make sure you create an accurate transcription because automatic closed captions don?t always provide an exact transcript. To make the most out of this technique, also add your transcript in the description to give more content for Google?s search algorithm to go through.

Higher stickiness:

Videos increase your site?s stickiness, aka time spent on a page. It is considered to be a valuable factor for Google?s ranking. According to Wistia, people spent on average 2.6 times more time on pages with video than without.

Tapping into YouTube:

By creating your own channel and content on YouTube, you automatically become a part of the second largest search engine. That?s another opportunity to reach your target audience you don?t want to miss. Google will make sure to reward you by embedding content on the territory of its greatest purchase, YouTube.

Here is an extra rundown of 4 more tips for getting your videos higher in Google search:

1. Optimize YouTube

It goes without saying that video marketing can only be exploited to its full potential with the help of YouTube. While it won?t guarantee direct first-page results on Google, it will make sure Google indexes your video and brings higher traffic. YouTube is a high authority site, which increases your chances to be found higher in Google SERP (search engine results pages).

Having a YouTube channel and some videos is simply not enough. At this point, to get far more visibility and exposure, you need to optimize your channel and videos. How? Click here to know 5 major YouTube techniques that will help you rank higher and increase your sales 49% faster. Go through that checklist and make sure you follow the techniques to optimize your YouTube channel before you move on to our step 2.

2. Embed your videos

Embedding videos on your website will help to get more views, and Google needs to know that to understand how relevant and popular your content is to rank you a certain way. Moreover, it was found that?88% of the videos in the top 10 of Google’s blended search are from YouTube?as well. So yes, you need it in your?marketing strategy.

Even though there is no way to ensure you get rich snippets, you always have a better chance if you keep this video content unique to your own website, meaning not allowing your video to be embedded by third parties. That provides Google only one choice of a web page to rank for your video.

In case you are trying to embed a video from YouTube, make sure to unclick ?Show suggested videos when the video finishes? (as shown below) in the share feature to make sure no irrelevant video suggestions will be offered to the visitor afterward. You, clearly, don?t want your competitors to be suggested, as it can drive a visitor away from your business. And, that?s the opposite of what we?re trying to achieve here. Take a look at how to embed a YouTube video via WordPress with a control of suggested videos at the end:Don?t forget to optimize your video to the width of your blog. Whether it?s an iframe or old embed code, it will start with i.e iframe width=”560″ height=”315″, where you can be in control of the parameters. For this blog, the optimal video size was found to be: width=”747″ height= “420”. So, check carefully what?s your fit.

To make sure Google gets a clear understanding of what your video content is all about, add copy on the page. It can be a written introduction to the video or the topic discussed, also a full transcript. In case you do provide a transcript, enter it after the video itself. You should also add a transcript to that YouTube video, which can easily be done and adapted in ?Subtitles/CC? section of YouTube?s Video Manager itself. Afterward, you can download it and use as a copy of the website transcript.3. Submit a video sitemap

The issue is that Google doesn?t see your videos. Every day, thousands of new websites are getting launched and waiting for search engines to find yours could take ages. With that in mind, Google searches for other ways to figure out what your content is all about. That?s when video SEO comes in handy.

A sitemap is a file that has a collection of all URLs on your website. It shows all the content your site has. Search engines have different XML sitemaps based on your content type. In our case, we use video sitemaps that should always be present if you have video content on your site. Google needs additional information about videos, like title, description, duration, and thumbnail, which are mostly not present in the content of your page. Video sitemap will help provide such info to include it in search term index and, therefore, rank your content.

How to create and submit a video sitemap:

  • There are some plugins that can help you create a video sitemap. Check out Google Video Sitemap Feed With Multisite Support and Google (XML) Sitemaps Generator. Or even better, you can easily create a sitemap online here. Sitemap creation is important, but it?s vital to actually tell the search engine the location of the sitemap. What to do next?
  • Add all sitemap links to your robots.txt file, which will further help search engine bots to crawl your website and establish the location of your file. Moreover, to make iframes more Google-friendly, indexing it is quite important. Click here to know how to create this robot.txt file.
  • Now, it?s time to add your sitemap to Google Search Console and Bing Webmasters, two major search engines of today. They will tell the indexing rate of your web, image and video content. Through those engines, you can also monitor possible errors your site might have.

Now, you?re ready to get indexed faster and rank better than other sites. And, here’s how your video sitemap will be looking like: https://developers.google.com/webmasters/videosearch/sitemaps

Credits: Google Developers

4. Build backlinks to your video

Video SEO backlinks is another great way to get long-lasting traffic to your videos and, hence, optimize your video content within Google universal SERPS. Google has a ranking formula that does change quite often, however always including backlinks. The better and more authoritative the SEO backlink is, the higher yours will get as well.

But be careful with backlink spamming, you?ll get penalized. For instance, if you?re getting many backlinks too suddenly and in a big quantity without explanations, it will seem suspicious for Google. Moreover, pay attention to how appropriate and relevant your backlink is to your video. If your video is about the best SEO practices, it?s spammy in nature if your backlink will be about horse riding or something else even more random. So, the key is to have relevant, quality inbound links. Such backlinks are built up gradually, slowly over a period of time.

There are numerous ways of creating quality backlinks, which totally deserves a separate article. However, we can quickly cover a few rules. Make sure to create content that fills an obvious gap in the web. You can also find dead links on a website or a blog (can be done online here), find pages that need to be replaced and the authors you can approach. For instance, take a look at Mashable, it links out incredibly much, giving a high chance to face many dead links on older pages. You can also offer to write a guest post and get a backlink from that brand.

Buying links violates Google?s policy, however, it?s obviously still being done nowadays. But actually, there are still few ways to receive links legally: donate to a charity or a non-profit organization, offer to pay an influential blogger to post on your website or consider funding certain projects to get mentioned for your efforts.

If you?re still feeling lazy, you can always visit Fiverr, and try to find profiles that can get backlinks to your YouTube video for a couple of bucks. In a matter of a week, you can receive a report with all of the links. It still takes time for your video to actually rank (somewhere around a month), but you might not even rank that high, simply because of the poor quality of those links. Therefore, it?s better to build them manually. Everything good takes time, right? It?s a clear conclusion that you have a much higher chance to rank on page 1 with videos rather than the conventional SEO strategy. Optimize your videos and the content around, provide a valuable page environment to land on with the techniques mentioned above. And if you?re truly serious about ranking higher, remember one main thing:

The key to achieving a high ranking on Google is understanding that a search engine is mainly concerned about giving back a great experience to its users. Be relevant to your audience, and Google will lean in your favor.

And, if you haven?t started with video content, hurry up and check out Moovly to create professional looking videos that will impress your audience in no time and will help to step up your game of SEO.

Top Rules for Website Video Marketing Success & Optimized SEO

If you?re planning to add a video to your website and you want people to watch it, you?ve got to be ready with a plan that not only helps you create a website video worth watching but one that also guides you in optimizing the web page where your video will live with smart SEO.

Success with any website video rests on the creator?s ability to accomplish two ends – the creation of that video and its video marketing.

Here?s a little primer for both end goals.

Creating a Strong Video

Coming up with a great idea is just one small part of creating a dynamic, effective website video. A strong approach to your next production starts with three main steps:

  • research
  • concept development, and
  • choosing the video structure.

Do Your Research

Just like many things in life, planning and preparing for success is only half the battle?and the same thing goes for video marketing. Plan on measuring twice and cutting once. Trust us, it will save you a great deal of time, money and stress.

Ask yourself the following:

What?s your primary goal?

All video marketing needs to have a clear goal and, ideally, a measurable KPI. Ask yourself, what do I want this video to accomplish? Are you purely trying to drive traffic and sales? Or are you trying to do something different like explain a complicated product or service? Share testimonials, or show off a case study? Whatever it is, write it down and get key stakeholders to buy-in before you move forward.

Who is your target customer?

Narrow it down as much as possible by age, location, income, job, background, etc. You might even go so far as to give your target customer a name, so you can really imagine how they are going to perceive the video marketing piece. This will also serve to reveal other important details you can use?like where the target customers might be exposed to your brand, what kind of devices they are most likely to be using, and so on.

Can you put yourself in your customers? shoes?

Learn everything you can about the product, service or company you are making a video to promote. If you haven?t yet tried the product or service, interact with it as if you are the target customer so you have the first-hand experience with the good and bad aspects of what you are selling. The idea here is to really get a feel for what the customer?s thought process will be during their personal experience?ultimately so you can use this knowledge in your creative.

What is the biggest problem this product, service or company is solving?

Try to keep your answer simple and clear. If you had 15 seconds in an elevator to deliver a pitch to a potential customer, what would you say is the one issue your product, service or company will address and remedy for them?

Is this product something people know they want? Or is it something they first need to know even exists?

You want to approach video marketing differently based on what type of product it is and who your intended audience might be. For example, something like ?the next best phone case? would require a high-level creative concept to distinguish itself in a market flooded with competition, whereas ??the world?s first self-driving lazy boy chair? might be more focused on educating viewers on a brand new product.

What are some things the current customers LOVE about this product, service or company?

Tap the early adopters of your product or service and look into what they love most about it. A good place to find this info is in product reviews or customer testimonials. If they don?t exist yet, you might ask the sales reps or customer service team to share some of the feedback they are hearing.

What is the customer?s tipping point?

Every product, service or company has one. Do some research by talking to new users (maybe your own team and friends or family if it?s not released yet). Identify one key thing that people need to understand or believe before they are converted from a potential customer to a paying customer.

What are the biggest and most common doubts about the product, service or company? How can these doubts be resolved?

Don?t ignore any negative aspects or doubts that serve as barriers to adoption. If you can get a firm grasp of those things that potential customers view as obstacles before developing your video, you can use them to your advantage by pointing them out in the creative and resolving them quickly.

Who are the competitors, and what alternatives exist? How is yours better?

Again, don?t hide the fact that there are similar or alternative options out there. Point them out, and defend why this particular one is the optimal choice.

Develop Your Video Concept

To anchor any good video idea, you?ll need to take a step back and look at the bigger picture?what it actually accomplishes for you and the viewer.

Concept Impact & Fit

Your concept needs to be surprising, keep the viewer?s interest and drive home your point. Make sure your video marketing concept is good, but also that it fits with what you are selling. Not all great concepts will work for great products or services.

Focus on the Big Feature

Not only do you want to present your idea as a solution, but you should also be focused on making sure your viewer sees it as the BEST solution. Stay focused on how the product, service or company solves the problem better.

Budget

Keep your budget in mind at all times, especially during the development of your creative concept. Ask yourself, can this concept be shot within budget, and with the locations, props, and actors I have access to? If not, move to a new concept. If you?re married to a particular concept, you can always look at increasing your budget to make it happen.

Outline Your Video

There are different structures for different types of videos, but in most video marketing cases, we are looking to sell a product or service. This sales-focused structure is our most popular video type and the one that our clients have seen the best results with:

Hook

Open with a hook to get people?s attention and pique their interest enough to keep them watching.

Establish the problem

Introduce the issue that the product or service fixes. Make the audience really feel the pain or problem that your product, service or company is promising to resolve for them.

Introduce the solution

Here you present the product or service you are selling. You want to be sure the visuals and audio support a positive presentation, making it feel unique and memorable.

Call-to-Action 1

In the first ?CTA,? ask your audience to buy the product or service.

Credibility/Doubts

Here you can add a level of credibility by addressing and combatting any doubts the viewer may have.

Call-to-Action 2

We are here to sell, so let’s make sure to ask for people to buy at least twice! Point them to a website, ?buy now? link, phone number or address to make it convenient to say yes.

Get the Video Format Right

Once the video is finalized, format your export file in accordance with the requirements of the streaming platform. The most common platforms today are YouTube, Vimeo, and Wistia. They can all accept almost any format, but you?ll want to submit your video in their recommended file type and settings for optimum playback and speed.

To verify the right requirements, you can use Moovly as an online video editor and video maker which will help you ensure the formatting and specs of the video are appropriate for wherever the video will live. It works well for those who are doing small scale, one video campaigns and can scale up to larger enterprise video marketing campaign. ?

Marketing Your Video

Looking ahead, it might be wise to plan to produce a cache of several videos you can leverage for different purposes, based on the audience. For example, maybe you post a longer video on your landing/web page itself and use a shorter, refurbished version for Facebook Video Ads and sharing with others.

Start thinking about your video marketing strategy early on, even before production, so that you have a plan to get eyes on it as soon as it?s ready. Without solid marketing to back them up, even the most engaging and impressive videos won?t get seen by the right people?and will fall short of their potential. To maximize reach and accomplish your video goals, dedicate some time to SEO, or getting your video decent rankings in the various search engines. ?

Search Engine Optimization

When it comes to search engine optimization and videos, it is important to understand the relationship between the two. Whether you?re posting videos on a website or embedding them, keep in mind that Google still prefers written content. A website with too many videos embedded can actually work against your SEO efforts.

The following points will help accomplish a strong video designed to increase on-page conversions, while simultaneously optimizing for rankings.

Keyword research

Keyword research is an important aspect of SEO in general, and when it comes to using video on your website, it?s even more important. Businesses can often get too caught up in making a video that when they actually go to post it, they forget about everything else. Regardless of whether or not your video is finished, you still need specific keyword goals. For each website page, answer the question, what keyword or keyword group is this page focusing on, and is the page optimized accordingly? This includes things like SEO tags, on-page content and sitewide internal link structures.

Transcript

Like we mentioned earlier, Google still prefers written content. It?s easier for their bots to read, understand and rank the site. Though video and corresponding video algorithms are becoming more sophisticated, they still have not progressed to the point where a bot can come onto your site, see a video and with 100% confidence understand its content. That?s why we highly recommend publishing the entire transcript of a video. This will provide the written content for Google bots, while still having your video on the page.

Page speed

Embedding videos on a site is easy; you can do it in a couple of seconds. However, videos can also severely slow down a site. Make sure that you do not overdo it. There are many site speed tools you can use, including the variety of Google page speed tools and our agency?s go-to option, GTMetrix. If you want to have a lot of videos to show as a portfolio, consider hosting them on a separate page.

Video sitemap

In addition to adding written content to the pages of your website, it?s also imperative to create a video sitemap and submit it to Google?s index. (You can do this through Google Search Console.) Your video sitemap will help Google better read all of the media living on your website. On the sitemap, you can add a Title, Description, Tags, Categories, Duration, Publish Date and an Image Thumbnail?which lets Google know that you have a video embedded and that its title, description, and category are all related to what you are trying to optimize for.

Mobile optimization

Mobile First Indexing is a major update for Google. It sent a message to the internet world that mobile is an integral part of ranking well on Google. So not only do you have to make sure your website is responsive, but you also need to set it up to load fast on mobile devices. Many website owners check their online speed, but they fail to realize that websites log both a desktop speed and a mobile speed.

Final Thoughts

Remember, simply making an amazing video won?t be of much use to any company or brand without a solid marketing plan and expert SEO. Just like a high-ranking video living on your website won?t make a difference in growing your customer base if it?s no fun to watch. By combining the two concepts, and planning ahead to ensure you?ve got the right follow-up support, your investment in a website video can deliver the kind of branding benefits you need to propel your product, service or company to the next level.?

6 Video Marketing Trends for Small Businesses

Different technological innovations create spaces for businesses to pursue video marketing. It may cost an arm and a leg at first, but the return of investment (ROI) is promising. Research shows that moving images are the most powerful tools that a small business can use to spark the interest of target customers.

According to Vyond, ?more than 76% of small businesses have also given video marketing a huge thumbs up?. It gave their sales the boost it needs.

Video marketing can be used for all types of businesses. It’s also an excellent way to share information without boring the customers out.?

Getting Started

It’s normal for small businesses to think that video marketing puts them at a huge disadvantage. From their perspective, all the tools, software, and equipment will never be enough to produce videos that are on par with outputs from giant corporations. Even though it’s not entirely true, that’s still not what video marketing is about.

Video marketing humanizes the business and makes it more relatable. It’s a combination of moving images, text, sound, and visuals that appeal to a customer’s emotions. This shows buyers that the brand is reliable, trustworthy, and will give them value for their money. Point being, small businesses have a huge advantage when it comes to video marketing. They can create videos that are far more intimate than giant corporations.?

It Begins With an Introduction

Small businesses often find themselves struggling with the sequence of videos they need to upload to raise brand awareness. Customers will not fall in love with a business after watching one video. The odds of that happening are slim. They need something deeper to take interest in a small business and the best way to do that is by uploading a video that introduces the business.

Sharing the story about why the company exists is always a good starting point. It is also good to highlight personal stories and means by which the company’s mission is delivered. Introductory videos should be placed on the homepage so customers have more reason to come back and engage more in the future.

Testimonials from Loyal Customers

Customers who become interested in a small business want to learn more. They start digging to see if the company is worth their time and money. Videos that contain testimonials from loyal customers help build their confidence in the company. Hearing positive feedback from the business owner and other employees is one thing, but the small business is painted in a different picture when the affirmations come from other customers.

Highlight the Company’s Strengths

The company is adept in industry-specific skills should be highlighted in the videos used for marketing. Not only does this strengthen brand confidence, but it also boosts the company’s credibility. Break down the business into bite-sized pieces so customers have a deeper understanding of the small business and the niche it belongs to. ?Visuals can be added when explaining concepts that are a wee bit too complicated. How-to or tips-and-tricks videos are also strategic ways to highlight a company’s expertise.?

Spotlight on the Workforce

Small businesses only have a handful of employees that are working together to fulfill the company’s mission, deliver the goods, boost the sales, and provide quality service to the customers. Put the spotlight on the qualities of the team so the customers will also see the people who are working behind the scenes. This also increases the value of the small businesses since the customers see how much work is put into each product and service.

The video should include both professional and personal details about the employee. While this contributes a lot to making the business more human, it also makes the small business (and everyone who is a part of it) easy to relate to.

Product Demo Videos

The connection between the small business and the customer does not end after the first purchase. The possibility of continuing and strengthening the relationship is opened when the small business nurtures the customers. This is where product demo videos come in handy.

These videos show the company’s dedication to customer service. It helps when the discussions on the videos are detailed, and there’s a focus on a specific service or product. If customers have questions about the products, these can be addressed through an FAQ video.

Announcements of New Products

Video marketing can also be used to get a feel of what customers think about new products. While product offering may be simple, it’s good to add variations so customers see things from a different perspective. Putting hints here and there before the product release also helps keep the customer’s eye on the company. The more the mystery and excitement build up, the more they are open to receiving information about the product. This also increases the chances of them making a purchase. It boils down to having the right visuals, text, and audio to pique the interest of the customer. Tools of the Trade

As mentioned earlier, when creating videos for marketing, software and equipment are needed.

One software used by businesses both big and small is Moovly. It is a video editor and maker rolled into one. This can be accessed online, which makes it easy for other employees to put in their contributions to the production of the video.

One more important features that attract your video audience are Thumbnails. Video Thumbnails play a huge role in video marketing. These provide snippets so customers can get a sneak peek of uploaded videos. For creating thumbnails, there are different?thumbnail design softwares that can be used. It doesn?t take rocket science to produce tools for video marketing. One only has to see things from the perspective of the target customer. Think of it as having a conversation with someone.

What do you want them to know about your business?
Answers to this question will help you boost your sales through video marketing. Rekha Pant, is an IT professional, B.Tech from a University in India. Along with her IT profession, she has also evolved herself to become a fluent writer covering different topics. With her rare talent, she has published ace blog pieces as a guest on many websites. She has recently started helping a well-known organization to start a motivational blog?pahals.in.

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