The Power of Whiteboard Videos

(and how to make them yourself)

Would you like to create videos that grab viewers, pull them in, and captivate them for every second? Use animated hands writing and drawing content on a whiteboard background. Many people love hands. Hands catch attention and draw focus. Viewers focus on what’s moving.

Whiteboard videos—the kind where a hand draws out text and cartoons—therefore make excellent educational tools.
 
Have a look at the video below, for example:
 

Whiteboard videos simplify complex messages and make them more engaging. Although they may seem difficult to produce and appear to require professional animators with expensive equipment and advanced graphical skills, this isn’t true. In fact, anyone with basic computer skills can create whiteboard videos themselves.

In this article, we’ll guide you through a step-by-step process to help you create your first animated hand video (no experience required)!


How to create animated hand videos

Moovly is a video maker for people who want to make professional hand animation videos without any hassle. It’s an online video creation tool that runs in your browser, so no need to install any software.  In Moovly’s Editor, there’s a variety of hand animations available for you to use. You can customize the look of each hand based on gender and color, and can apply different animations to the hands. The following video provides an overview of the many different hand animations you can apply in your own video projects:

To get started, make sure you sign up for your free Moovly account. It’s easy and without strings attached.

Step 1: Create a new video project

After creating your account, you’ll land on the Dashboard. Click Create project to make a new video.

Upon clicking this button, the Moovly Editor will open.  On the left hand side of the Editor is the Library, containing millions of assets you can use for your video projects: photos, illustrations, stock videos, music, sounds… You can also upload your own images or footage, or record your voice, your screen or your webcam.

Step 2: Put a visual object on the Stage

The library called “Doodle Marker” contains a white-board style graphics. Select an illustration and drag it on the Stage. You can also add text by clicking the Text icon right above the Stage: 

Step 3: Choose and apply a hand animation

Next, we’ll apply hand animations to these two objects. Here’s a taste of a few different hand animations you can find and use. Take a look at the below three examples to move the object—in this case, a star. 

Here, the hand is dragging the star in and out:

A GIF of a hand moving a cartoon star in and out of frame.

The hand can also present objects, as shown here:

A GIF of a hand moving a cartoon star in and out of frame.

Or shift them in and out of the Stage:

A GIF of a hand moving a cartoon star in and out of frame.

Aside from moving your objects around the screen, Moovly has different writing and drawing hand animations:

A hand drawing and writing.

To apply these animations to your own objects, first select your object and then look for the ‘Add animation’ button below the Timeline. In the animation menu, open the ‘Hands’ section and select the animation you prefer:

After choosing your hand animations, customize the look of each hand through:

  • The skin tone of the hand: white or colored
  • Different styles: male, female, or classic
  • How it enters: from the left, right, top, or bottom
  • For text: apply the ‘Hand writing’ animation (Tip: choose a font that looks like hand writing)
Note that for images from the Doodle Marker library, you will also find a “Hand draw” animation, as shown above!

Step 4: Export your video

After completing and polishing your video, it’s time to export it. Upload it straight to video hosting platforms—like YouTube—or download it to publish on your website or social networks for your audience to enjoy.

And that’s all there is to it. With Moovly’s drag-and-drop video editor, it’s easy to make custom hand animation videos.

Why are animated hands so effective?

1. Storytelling is captivating

Let’s be honest: nobody can resist a well-told visual story. So apart from nicely animated visuals, make sure that the story behind the visuals is compelling. 

Storytelling activates certain parts of the brain, meaning when you tell a good story, your audience can’t help but stop and listen. 

To be successful in your storytelling, take your viewers’ background and their interests into account. This helps your audience immerse themselves in the story.

2. The power of whiteboard videos

A strong advantage of a whiteboard video is that it deals with a powerful memory element: our associations. 

Every time we look at a whiteboard, we travel back in time to when we were in school, and our mind automatically connects the moment to when a teacher explains a topic.

It all boils down to the educational association, and thus, it will unconsciously draw the attention of the audience interested in learning something new. 

The attention and focus of your audience is easier to capture using this animation style and significantly saves you time and effort when you need to convey an important message or explain a highly complex concept.

3. Science: viewers feel good and take action

Science explains why whiteboard animation videos make viewers feel good. 

The answer is mirror neurons. You might know what I’m talking about by remembering those contagious yawns. Thanks to mirror neurons, we react in a similar way to people we are watching. This means that we can experience the same emotion as those we see. 

So, how does this relate to whiteboard videos? When you watch a hand drawing on a whiteboard, your brain reacts as if you’re doing the drawing. Completion of a drawing brings happy dopamine to your brain, as if you think it’s you who finished drawing. 

This adds to the viewers’ desire to keep watching, as well as to the viewer’s drive to complete any call-to-actions you put at the end of your video.

Dazzle your audience with Moovly

Whiteboard-style hand animations are just as fun to make as they are to watch. They are an essential tool for anyone trying to communicate complex concepts and ideas in a compelling way. 

Through its simplicity, a whiteboard video manages to grab and retain attention till the end. 

With Moovly, you don’t need to be an experienced movie editor or cartoonist to make a hand animation video that your viewers will love.

Find out how easy it is and use Moovly to make your own whiteboard video. Sign up for free here!

Create your own whiteboard video now