Video marketing is growing in popularity and is only going to get bigger. You already knew that, though. If you haven't read a similar statement in one of our blogs, surely one of your colleagues or friends have said it.
Just what is it about video marketing that gets the internet talking? Is it the level of engagement? Perhaps the interactiveness? Or is it the SEO benefit?
Well, it's a mix of the above and more. If you are interested in finding out more, we wrote a previous blog on why video marketing is so important. However, this blog takes a different direction. We wanted to show you the different ways to use video marketing to help grow your business. Let's look at 5 different techniques for you to try out!
1) Use explainer videos or how-to videos in video marketing
People would typically favor watching a video over reading unlimited text on how a product works. Did you know 85% of people are more likely to buy a product once they see an explainer video?
An explainer video is a video that explains a company's story, product or service. Its purpose is to tell who you are or what you offer in a friendly and efficient manner. Explainer videos are typically short and can be digital drawings, hand drawings or live action. Having said that the most popular types of explainer videos are animated videos.
Great news for everyone out there looking to make an animated explainer video, we have just the perfect place for you to do so. Moovly is a cloud-based software where you can make awesome animated videos in a matter of minutes. Did we mention it's free? Sign up here for your free license and get started on creating your animations.
Want an animated video example? Here you go.
2) Create brand recognition with video
What's the first thing that pops into your mind if we were to say soft drink? Or a search engine? You want your audience to remember your brand when they think about your product.
There are so many ways to create a buzz around your brand with video. What's even better is that you don't need a big budget or a team of in-house professionals. You just need some creativity.
We know that creating marketing videos can be quite difficult, so check out one of our previous blogs on how to create a successful video marketing campaign.
GoPro is significantly popular when it comes to building communities and creating massive brand awareness. Take a look.
3) Introduce yourself with video
What better way to put a name and face on your brand than with video! Give your audience the opportunity to meet the people behind your brand. Being genuine and showing authenticity isn't something companies can fake. Although ultimately consumers are after a great product or service, it's the passion and cause of a company that builds an emotional connection between brand and customer. Doing so will humanize your brand!
The inclusion of vlogs or video blogs should not come as a surprise. From large corporations to travelers, blog posts are everywhere. Blog posts are vital, however, so how can you stand out and change it up a little, while still sharing the qualities of a blog? VLOGS.
Vlogs are cheap to make, they are rich in personality and showcase great engagement figures. So why are such few companies jumping on board vlogs? We aren't too sure, but if vlogs such as Gamespot's or youtube celebrities is anything to go by, then we highly recommend jumping on the bandwagon!
5) Promotional videos
Perfect for when you are launching a new product or event! Promotional videos are an excellent way to communicate your message to the masses. Think of a promotional video as somewhat in between an explainer video and a brand recognition video. You want to showcase what your product is without explaining too much, at the same time you want to make sure your name gets recognized.
Promotional videos don't have to be boring. Check out Volvo’s simple yet excellent promo video below.
Don't limit yourself to trying just one of the above videos, use them all. Not at the same time of course. If you want to create a video right away and have identified animation as the way forward, then head on over to the signup page for your free Moovly license. Once you have created your animated video, share it with us! We would love to see what you have created.