Examples of the best explainer videos online

Picture this: someone hands you a cheque for 48 million dollars. They tell you the money is all yours if you can do one thing: convince them why they need your product or service.

Could you do it?

Perhaps not on the spot, but with a little bit of preparation, why not? Because that’s exactly what Dropbox did. They created an explainer video showcasing their product, resulting in a cool 48 million dollars of additional revenue.

What are explainer videos?

Explainer videos are short-form videos—typically under three minutes—describing your product or service. But more importantly, they outline how your offerings will help your audience.

When done right, explainer videos can nudge people from “I’m not sure this is right for me” to “take my money!” just as Dropbox did.

Luckily, creating an explainer video is neither hard nor expensive. Today we’re showing you the best explainer video examples. You’ll also learn how to make your own explainer video for free.

Ready? Let’s go.

Best explainer video examples

The three popular types of explainer videos we’re going over today are:

  1. Animated explainer videos
  2. Whiteboard explainer videos
  3. Footage-based/documentary explainer videos

Seeing examples within these categories will help you determine which style suits your business best.

Best animated explainer videos

Animated explainer videos use animation—think cartoon, 3D, or claymation—to get the message across. 

With this type of explainer video, you don’t need to worry about renting fancy cameras and equipment to capture your content as everything is animated.

1. Cyclops

What makes this one of the best explainer videos is how Cyclops starts strong and offers plenty of information within the first 15-seconds. 

First, they list specific questions that retail shops might ask themselves, like who is visiting and how long people spend inside. By starting with these questions, viewers know right away that the video they’re watching is relevant to their struggles.

Second, they outline exactly what their product does, so viewers aren’t left wondering.

And last, they finish with a strong call-to-action (CTA) that explicitly tells viewers to request a demo or free trial. Ending your explainer video with a CTA is essential because it gives viewers clear direction of their next steps.

2. Enable

This animated explainer video starts by addressing the viewer’s pain point: finding conversations in your inbox (we can all relate).

Rather than put together a slideshow of photos sharing their software, Enable uses clever animation to show what their software looks like and how someone might use it to organize their messages.

They also use real-life examples to help their audience understand how Enable’s software can help their day-to-day activities and email management. Using examples helps viewers understand how your offerings can help them in various situations.

3. Visme

Visme’s entertaining explainer video starts by describing cloud-based software. For some, the idea of cloud-based software may be confusing. Combining visuals along with a simple voiceover makes this topic easy to understand. If your product or service is complex, consider doing something similar to help your audience understand.

Visme also squashes common objections from their audience by mentioning that no design skills are needed to create beautiful designs with their software. Think back to any objections you get from your own audience and address them in your explainer video like Visme.

Best whiteboard explainer videos

Unlike animated videos, whiteboard videos show hands drawing static images. They feature a blend between real people and animated characters and are strangely addicting to watch—which is why they’re so effective.

4. Banner Business Services

Commercial recycling might not be the most exciting topic, but through their whiteboard-style explainer video, Banner Business Services has created a captivating video.

What makes this one of the best explainer videos is how simplified Banner keeps the content. Notice how they don’t walk you through the nitty-gritty details of how they turn shredded paper into new paper? They know that’s not relevant information for their viewers. 

Instead, they provide a high-level overview of their service and share why businesses should consider using them. Consider doing something similar for your own explainer videos.

5. Intuit Quickbooks

Within the first two seconds of Intuit Quickbooks’s explainer video they address their audience’s most common objection: they think their business is too small for insurance.

Defusing objections—as we talked about earlier—is a smart move. It allows you to control the narrative around each objection. In the above explainer video, Intuit Quickbooks swiftly follows their objection with a cold hard stat to prove to viewers that no business is too small for insurance.

Good stats work because they’re unbiased. Consider adding stats in your own videos at times when you need to be extra convincing.

6. 9th Gear Technologies

Within the first two seconds of Intuit Quickbooks’s explainer video they address their audience’s most common objection: they think their business is too small for insurance.

Defusing objections—as we talked about earlier—is a smart move. It allows you to control the narrative around each objection. In the above explainer video, Intuit Quickbooks swiftly follows their objection with a cold hard stat to prove to viewers that no business is too small for insurance.

Good stats work because they’re unbiased. Consider adding stats in your own videos at times when you need to be extra convincing.

7. Winston Food Service

The best explainer videos get to the point right away by trimming unnecessary content and keeping the scripts as precise as possible. 

Winston Food Service does this perfectly. Their audience is people like restaurant owners, caterers, chefs, cafeterias, food trucks, and more. But rather than list the different professions, they describe their audience as people who “serve hot food to humans who eat with their mouths.” It’s clear and explicit! 

There’s no question whether you’re the intended target audience for their video. As you go through your own script, make sure every line is as concise as possible.

Best footage-based explainer videos

Footage-based explainer videos (a.k.a. documentary-style) use clips of real people. You can either hire actors for your video, or be the star of the show. We recommend the latter, since people want to see who is actually behind the brand.

8. SurferSEO

This explainer video uses a combination of screenshots and a talkinghead to show viewers how to use SurferSEO and why it’s an essential tool for content marketers. 

The best part about SurferSEO’s video is how simple it is. Notice how there’s no fancy effects? Explainer videos can still be effective even when they’re simple and to the point.

9. Oval

Another way to create footage-based explainer videos is by combining footage together with a voiceover, just like Oval did. 

With the footage, Oval paints a picture of what life looks like if you use their finance app, and with the voiceover, Oval describes the benefits of their product.

10. FiftyThree

This explainer video example uses music instead of talking to showcase the product—a stylus—being used in a variety of different scenarios. Viewers can see exactly how the product works and what it’s capable of: thin sketch lines, watercolor-like brushstrokes, erasing, and more. 

They’ve shot the entire video all without saying a word. Explainer videos without voiceovers or talking work best for well-known products. A stylus is nothing new, and most people can see what features it has without being explicitly told. If your audience understands your product or service easily, you can opt to go this route.

How to make a stand-out explainer video

Step 1: Choose your explainer video style

Using Moovly’s browser-based video maker, you can create your explainer video in different styles: animated, whiteboard, or footage-based/documentary. We have templates to kickstart your production process or start from scratch with your own ideas!

View examples made in Moovly

Moovly has lots of templates you can use to create your next explainer video

Step 2: Write your script and storyboard

Your script—the narration throughout your video—and your storyboard—which visuals happen when and where—are the backbone to your explainer video. Both pieces map out your video, so everyone involved in the creation process is on the same page. 

When writing the script, address your customers’ problem right away and showcase how your company can solve their problem.

Michal Suski, co-founder of SurferSEO, says that placing the Aha! moment at the front of your video is the key to creating the best explainer video for your company: 

“Make sure to put the Aha! moment in the prominent spot at the beginning, so you nail the problem for your potential customers right off the bat. This way you get them hooked and happy because they understood that they just found a hidden gem in less than 2 minutes.” – Michal Suski

After your script is complete, move on to your storyboard. Creating your storyboard after writing your script allows you to select the appropriate media during specific spots in your video.

For example, if you’re breaking down a complicated part of your product or service, it might make sense to complement the audio with footage of someone using your product. This way, your audience can see what’s happening.

Step 3: Create your explainer video

Video creation is arguably the most exciting part of making explainer videos. At this point, you get to watch your ideas come to life!

You can make explainer videos a few different ways:

  1. Hiring a video production company: this method is the most expensive costing thousands of dollars, but is suitable if you don’t have time for video production and want to hand off the entire project to someone else.
  2. Outsourcing video production to a freelancer: although less expensive than the previous option, this will still cost quite a bit, especially if you choose a high-quality freelancer.
  3. Do it yourself: keep your costs down and make a professional explainer video yourself. Using Moovly’s drag-and-drop editor, you can create explainer videos for free!

To create your free explainer video with Moovly, sign up for an account and head to your dashboard. Then click Create project.

A screenshot of Moovly’s dashboard with an arrow pointing to a “create project” button.

A screenshot of Moovly’s dashboard with an arrow pointing to a “create project” button.

Next, Moovly will ask if you want to start from scratch, use a template, or import a PowerPoint.

Three different ways you can create a video with Moovly.

Three different ways you can create a video with Moovly.

After selecting your option, you can go into Moovly’s intuitive drag-and-drop video editor and begin adding your footage/content.

A screenshot of Moovly’s video editor.

Three different ways you can create a video with Moovly.

With Moovly’s media library, you can use millions of stock photos and videos, motion graphics, illustrations, and audio clips. 

Moovly also has lots of great features like the ability to add voiceovers, turn text into voiceover, and automatically generate subtitles so a wide audience can enjoy your explainer videos.

Step 4: Upload and share your explainer video

After completing your explainer video, it’s time to publish your video and share it! Your explainer videos can go on:

  • Your homepage
  • Landing and sales pages
  • Product pages
  • Social media

And any other places where your audience will view them.

Create your first explainer video using Moovly

Effective explainer videos can be as intricate or as simple as you’d like. As you can see from our explainer video examples, there’s no “one-size-fits-all” approach for making a fantastic video. 

Whether you want to create a 2D animated video or feel like filming your own video content with your employees, Moovly’s video editor makes it easy to bring all your ideas to life.

Sign up for free and make the best explainer video using Moovly!

Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up to at www.dananicoledesigns.com